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Plug Me In
How maximizing technologycan further your career
Jason Falls Doe-Anderson
Young Advertising Professionals | Louisville AdFedLouisville, Ky.June 17, 2009
What we’ll learn
How being plugged in and set you apart
How connectivity and sharing makes you smarter
How technology-based tools make you more productive
How to do it responsibly
Technology Can Set You Apart
Clients Are Thirsty For It
Understand Its Communications, Not Technology
Approach It Strategically, Or At Least Build A Business Case
Image: Svemir on Shutterstock.com. Used with permission.
Social Media
Social Networking
Mobile Platforms
Computers/Internet Still “Hard” For Some
Examples
Connectivity & Sharing Makes You Smarter
Staying On Top Of Industry Easier
Monitoring Competition Can Differentiate
Establishing Your Own Credibility & Network Is Good For You & Company
RSS Feeds
Monitoring Tools
Growing Your Influence In NicheBlogging
Social Networks
Examples
Activate Your Brand
Resume
Social Profiles
Images/Avatars
Videos
It All Leads To SERPs
How To Grow Your Brand
Be Bold
Be Nice
Be Real
Be Involved
Be Available
Proof
First 5 Pages of Google
All but 5 entries on first 5 pages of Yahoo
Jason Falls – Politician in North Carolina
Jason Falls – Movie blogger
Damn Metallica bass player is clumsy
Technology Makes You More Productive
RSS Feeds – Read More In Less Time
Evernote – Keep Notes In The Cloud
Google Docs – Collaborate
Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki
Lifestreambackup.com*
Almost Everything Is Mobile Image: Peter Mooij on Shutterstock.com. Used with permission.
Do It Responsibly
Know The Difference Between Company & Personal Time
Understand Company Reputation Follows You
Discuss Policies and Approaches Internally (Company & Clients)
Work Within The Rules
Illustrate The Business Value When You Use Technology
Consider The Company
2009 Deloitte Survey
60% of executives say they have right to know
53% of employees say social networking not an employer’s concern.
30% never consider what their boss or customers think before posting
74% believe activity make it easier to damage a company’s reputation
Only 17% of executives have a monitoring and mitigating program
Only 24% have formal guidelines for the use of social media
Let’s Connect
Jason FallsVP, Director of Interactive
& On-Line CommunicationsDoe-AndersonLouisville, Ky.
Twitter: @JasonFalls
O: 502.815.3257
www.socialmediaexplorer.com
Theme images from SXCH.HU & ShutterStock.com