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An in depth look at how students (high school & college) are using social media to communicate.
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HOW TODAY’S STUDENT’S USE SOCIAL MEDIA
Presented by: Lauren Candito, Co-Founder of Social Media Solutions, LLC
UCDA Summit March 25th, 2011
1Tuesday, April 19, 2011
• Co-Founder of SMS
• Author
• Blogger
• Entrepreneur
• Animal enthusiast
• Scuba diver
• Social Media Specialist
WHO AM I?
2Tuesday, April 19, 2011
LOREMI P S U M
MY BOOK: RISING TIDES
3Tuesday, April 19, 2011
4Tuesday, April 19, 2011
Online Community For Higher Education ProfessionalsSM4EDU
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LOREMI P S U M
http://sm4edu.ning.com/
Join Us At
6Tuesday, April 19, 2011
WHO ARE WE TALKING ABOUT?
7Tuesday, April 19, 2011
WHO IS THIS NEW GENERATION?
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TODAY’S COLLEGE GENERATION
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.
WHO
Education Oriented
9Tuesday, April 19, 2011
TODAY’S COLLEGE GENERATION
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.
WHO
Information Seekers
10Tuesday, April 19, 2011
TODAY’S COLLEGE GENERATION
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.
WHO
No Tolerance for Delays
11Tuesday, April 19, 2011
TODAY’S COLLEGE GENERATION
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.
WHO
The Internet is “Better” than TV
12Tuesday, April 19, 2011
TODAY’S COLLEGE GENERATION
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.
WHO
Doing is More Important than Knowing
13Tuesday, April 19, 2011
TODAY’S COLLEGE GENERATION
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.
WHO
Multitasking is a way of life
14Tuesday, April 19, 2011
TODAY’S COLLEGE GENERATION
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.
WHO
Typing is preferred to handwriting
15Tuesday, April 19, 2011
DIFFERENCES IN LEARNING STYLES
• Learn differently
• Varied forms of communication (easily bored with traditional learning methods)
• More hands-on, inquiry-based approaches to learning
• Less willing to absorb what is put before them
• Looking for immediacy
WHO
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Traditional education
provides very little of
this compared to
the rest of their
world
Adapted from Marc Prensky, 2001.
WHOARE THEIR ATTENTION SPANS REALLY SHORT?
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ADDICTION ISSUES18Tuesday, April 19, 2011
Forest Park Digital Video Media Segment – The Millenials at School
Source: Marc Prensky, 2001.
“Every time I go to school I have to power
down,” complains a high-school student.”
DIGITAL NATIVES
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SOCIAL BEHAVIORS20Tuesday, April 19, 2011
83% of millennials (18-33) use social network sites
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57% of social media profile owners age 18-29 maintain a profile on more than one site.
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96% of students said they were on Facebook
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81% of millennials use Facebook ever day – nearly twice as many as those who watch TV or read newspaper content
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43% of students said they were on Twitter
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23% of students said they were on Myspace
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LOREMI P S U M
0
25
50
75
100
Facebook Myspace Linkedin Flickr Classmates myYearbook Bebo
College Students Using Social Media
What Sites Are They Using
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LOREMI P S U M
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Fewer than 7% said they had no restrictions as to who could see their profile
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43% of Millennials read blogs
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18% of Millennials write blogs
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68% of students surveyed by EDUCAUSE have an internet-capable handheld device
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THE FUTURE GENERATION33Tuesday, April 19, 2011
From the Pew Research Center in 2010
73% of Americans ages 12-17 now use social networking websites
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From Mashable.com, October 2010
The average teenager sends 3,339 Texts per month
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WHY STUDENTS USE SOCIAL MEDIA
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WHY STUDENTS USE SOCIAL MEDIA
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WHY STUDENTS USE SOCIAL MEDIA
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Students feel isolated without Social Media.
“When asked about Social Media, wrote at length about was how they hated losing their personal
connections. Going without media meant, in their world, going without their friends and family."
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SO...WHAT ARE THEY DOING?
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CAREER DEVELOPMENT41Tuesday, April 19, 2011
PURDUE UNIVERSITY PROJECT
twitter bird perched on the screenshot
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PURDUE UNIVERSITY PROJECT
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IMPROVING THEIR GPA44Tuesday, April 19, 2011
SOCIAL MEDIA = BETTER GRADES
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JUNCO STUDY (cont’d)
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IN THE CLASSROOM47Tuesday, April 19, 2011
Only 30% said they used social networking sites as part of their coursework – majority use to collaborate with fellow students in their classes.
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Only 8% use social networking sites to interact with their instructor.
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25% said they would like to see more social networking in their classes
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OTHER USES51Tuesday, April 19, 2011
63% of millennials use social media to engage with brands, and more than 50% say that Facebook, blogs, and brand videos affect their opinions about products
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7 SOCIAL MEDIA TOOLS STUDENTS
USE THAT YOU SHOULD KNOW
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PREZI.COM54Tuesday, April 19, 2011
STUVU.COM55Tuesday, April 19, 2011
RATEMYPROFESSORS.COM56Tuesday, April 19, 2011
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GRADEGURU.COM59Tuesday, April 19, 2011
NOTEHALL.COM60Tuesday, April 19, 2011
CRAMSTER.COM61Tuesday, April 19, 2011
GRADE FUND.COM62Tuesday, April 19, 2011
KEY LEARNINGS
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College Students are HEAVY Social
Media Users
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Facebook is the Preferred Platform
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College Students Primarily Use Social Media for Personal
Communications
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Professional Dev is the 2nd Most
Common Use
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Very Few Students Use Social Media
for Course-Related Activities
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QUESTIONS?
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ASK ME LATER...
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
70Tuesday, April 19, 2011
ASK ME LATER...
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
71Tuesday, April 19, 2011
