Embed Size (px)
Citation preview
How social software enhances your customer relations & sales success
15.04.2023
Phase I
Used Internaly
Reasons:
• Wisedom of the crowd
• Innovation
• Talent is everywhere
• Skills repository
• Know your employees
• ..and your Boss
2
15.04.2023
Phase II
Used Externaly
Reasons:
• Listen to your customer and partners
• Drive Innovation even more
• Communicate better
• Invite customers and partners into your processes
• Be more than just „Me too!“
3
15.04.2023
Phase III
Socialy enhance your Business and your existing data!
4
Jerry Maguire…..
15.04.2023
Phase III
5
Your Existing Data and Processes
15.04.2023
Phase III
6
Your Existing Data and Processes
Search Engine
15.04.2023
Phase III
7
Your Existing Data and Processes
Search EngineProcess Owner
15.04.2023
Phase III
8
Your Existing Data and Processes
Search EngineProcess Owner Peter
Paul
Mary
Co-Authors..
15.04.2023
Phase III
9
Your Existing Data and Processes
Search EngineProcess Owner Peter
Paul
Mary
15.04.2023
Phase III
10
Your Existing Data and Processes
Search EngineProcess Owner Peter
Paul
Mary
Tags, History, Versions
15.04.2023
Phase III „Form a strong Network“
11
Search EngineProcess Owner Peter
Paul
Mary
Tags, History, Versions
15.04.2023
More intelligent staff / companies?
Brain „Normalo“Weight ca. 1400 gIQ ca. 100
12
15.04.2023
More intelligent staff / companies?
Brain „Normalo“Weight ca. 1400 gIQ ca. 100
13
Brain „Genius“Weight ca. 1400 gIQ ca. 131 - 200+
15.04.2023
More intelligent staff / companies?
Brain „Normalo“Weight ca. 1400 gIQ ca. 100
14
Brain „Genius“Weight ca. 1400 gIQ ca. 131 - 200+Many! more connections between synapses!
15.04.2023
More intelligent staff / companies?
15
Humans with more „Connections“ are more intelligent!
ergo
Companies using IBM „Connections“ are more intelligent, more flexible
and faster :-)
15.04.2023
The 3 circles of success
16
Traditional CRM
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer related Communications
15.04.2023
The 3 circles of success
17
Enhanced CRM
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer related Communications
Public Networks
Wouldn‘t be nice to know:
• What your customer twitted about?• What jobs he is searching / offering?• What he is posting about?• What products he is pushing?
15.04.2023
The 3 circles of success
18
CRM on Steroid
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer related Communications
Public Networks
Even better:
Link your customers need‘s to the skills, data and processes within your company!!
15.04.2023
The 3 circles of success
19
CRM on SteroidPublic Networks
YES!
Show me the …. MONEY!!
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer related Communications
15.04.2023
Social Software changes our daily business
20
Traditional Software can and needs to be connected and integrated
Multiple linked Data and Processesare more valuable
15.04.2023
New solutions are emerging..
21
SugarCRM and IBM Connections
Projectmanagement for IBM Connections from TRILOG Group
15.04.2023
New solutions are emerging..
22
CAT Connections Admistration Toolkit from TimeToAct
Kudos Bages from ISW
15.04.2023
New solutions are emerging..
23
AppDesigner from GBS (Group Business Software)
15.04.2023
How to…?
24
Possible ways to use IBM Connections as Applikation Platform:
SPI Service Provider Interfacehttp://www-10.lotus.com/ldd/lcwiki.nsf/dx/Using_IBM_Connections_more_as_a_platform_than_an_application
REST API IBM Connections 4.5 API Documentationhttp://www-10.lotus.com/ldd/appdevwiki.nsf/xpDocViewer.xsp?lookupName=IBM+Connections+4.5+API+Documentation#action=openDocument&content=catcontent&ct=prodDoc
SBT IBM Social Business Toolkithttps://www.ibm.com/developerworks/community/blogs/0f357879-ccee-4927-98c1-7bb88d5dc81f/entry/april_9_2013_10_55_am1?lang=en
Check out OpenNTF.org for Applications and Ideashttp://www.openntf.org/Internal/home.nsf/home.xsp
AppDesigner by GBS (Group Business Software)http://www.gbs.com/de/appdesigner
15.04.2023
What is the Social Business Toolkit (SBT)?
25
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
Leveraging the IBM Social Platform Social fabric integration for Partners and in-house Apps and Services
A set of RESTful, consistent, strategic social APIs and services to simplify development and Social capabilities to applications– APIs based on web patterns including JSON, HTML, ATOM, REST
– Open standards ready
Simple, easy to use – Consistent programmability, use tools you know
Unified integration – Build once, reuse across the portfolio
–Platform Independent – Consistency across products IBM Connections, Portal/WCM, Notes/Domino, Sametime...
Hybrid deployment, on premises and cloud– Single focus of development investments, flexibility, hybrid scenario
15.04.2023
Some API‘s of the SBT
26
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
Activity Streams
Embedded Experiences
Share Box
Collaboration- email- Communities- Activities- File sharing- Wikis, forums, blogs- ...
Unified Communication
New APIs and services designed to help developers buildunified user experiencesandconsistent extensibilityindependent of product, delivery model (cloud, on-premises), and client type (desktop client, browser, mobile)
Unified APIs for the IBM Social Business Toolkit
15.04.2023
Social API Growth
27
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
2005 2006 2007 2008 2009 2010 2011 2012
0
50
100
150
200
250
300
350
400
450
500
15.04.2023
Most used API‘s 2012
28
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
MappingSocialSearchPhotosShoppingVideoMusicTelephonyInternetMessaging
15.04.2023
USE! Open Standards
29
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
IBM leads with Open StandardsMaximizing integration possibilities Enabling the next generation of socially-enabled
solutions to enhance customers' existing investments and heterogeneous platforms
– Focus on open standards and “loosely coupled” web-centric architectures
A commitment to drive and leverage open standards
– Maximize choice, flexibility, and ease of integration
– Drive enterprise innovation and leverage rapid innovation on the public web
– Minimize incremental cost of targeting additional desktop and mobile platforms
– Leverage dominant skill-sets based around web technologies
15.04.2023
GBS AppDesigner
30
„The GBS AppDesigner closes the gap in Social Business between the collaboration of employees and the use of
business applications. For the first time, the intuitive development and deployment of web applications by
employees without IT knowledge is possible.“
GBS AppDesigner – Your Way to Social Apps
15.04.2023
GBS AppDesigner Features
31
Simple and robust
100% web-enabled application development for operational departments
Support for custom workflows
Integrated connection to mobile devices, e.g. Apple iPhone / iPad
Full support for IBM Domino
IBM Connections integration
Support for standards such as BPMN 2.0, XForms, and HTML5 web services
Tools (Workflow / Forms Modeller) running on Java stack
Workflow Engine is available for IBM Domino and IBM Websphere / JBoss
15.04.2023
5 Simple Steps to your Social Application
32
1. Create Forms2. Model the Workflow3. Integrate Social Business Platforms4. Deploy Applications5. Use Applications
15.04.2023
Step 1 Create Form
33
15.04.2023
Step 2 Model the Workflow
34
15.04.2023
Step 3 Integrate into Social Platform
35
15.04.2023
Step 4 Deploy Application
36
15.04.2023
Step 5 „Use Application“
37
15.04.2023
The Future of GBS AppDesigner
38
Launch
at CeBIT 2013
Beta Program
Q3 2012
Pilotdesign
Q 4 2012
DevelopmentQ3/Q4 2013Native Java EE / Websphere /
Connections interface
iOS/Android support
SaaS Version
15.04.2023
Please visit us at the exhibition
39
..and take your Chance in winning a brandnew iPad Mini
15.04.2023
Any questions?
40
Roman WeberCEOPhone: +41 44 727 93 04Mail: [email protected] Twitter: @romanWebGate
Christian GüdemannCTOPhone: +41 44 727 93 08Mail: [email protected]: @guedeWebGate
WebGate Consulting AG, Riedstrasse 3, 8953 Dietikon www.webgate.biz
