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Emma Antunes shows the benefits of Social Networking for Project Managers.
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How Social Networking Can Enable Mission Success: An Overview of Web 2.0 for Project Managers
Emma Antunes
February 24, 2009
Agenda
• What are social media?
• How do social media relate to mission success?
• Collaboration Tools at NASA
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Why Projects Fail
• Poor Communications
• Fear to Tell the Truth Upward
• Expertise
• Cost / Schedule Constraints
• Ineffective Processes
• Insufficient Risk Mitigation
• Insufficient Training
• Lack of Experience
• Design Errors
• Inefficient / Toxic Working Environment
• Ineffective Leadership
Credit: NASA Academy of Program and Project Leadership 3
Social Networks
• Social Networks aren’t new• People rely heavily on other people to find information &
learn how to do their work
• Networks: – Expand our knowledge and increase our circle of influence– Are personal relationships that help keep us informed,
develop opinions, make decisions, and accomplish work goals.
– Provide an “enduring infrastructure” for knowledge, learning, and innovation
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Terms: What are we talking about?
• Social Computing
• Social Software
• Social Technology
• Social Networking
• Social Media
• Web 2.0
• Enterprise 2.0
• Government 2.0
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Web 2.0 Definitions
• Social = people
• Driven by user‐created content
• Tools for people to: – Network, Collaborate, Organize & Publish online
• Tools that facilitate:– Communication– Engagement– Transparency– Trust
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Examples
• Social Publishing & Collaboration
– Blogs, Wikis
– Broadcast your knowledge
• Social Tagging – Shared bookmarks
– Find/share knowledge
• Social Networking– Friend of a friend networks
– Find people with knowledge7
Building blocks of Web 2.0
• Applications:– Blogs
– Wikis
– Tagging
– Networking
• Technologies– RSS
– Web Services
– AJAX
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Characteristics
• Intersection between the invisible (what’s on my computer) and the inflexible (like SAP)
• Small, adaptable, modular, connectable
• Never “perfect”– in perpetual beta
• Patterns, processes, affinities, skills, interests and social orders emerge and evolve
• Technologies:– RSS, AJAX, Web Services
• Quintessential Example:– Mashups connect data from one source with visualization from another
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Blogs
• Web Log = “Blog”– Web diary– Personal tone/POV, timely, has an opinion
• Web site w/ articles by one author or group– Usually around a topic or a personality– Entries displayed in chronological order
• Comments & discussion follow articles– Comments may be moderated or not
• Good for:– Time based information– News & status updates
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Blog Example
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Team Blog Example
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Wikis
• Wiki = Hawaiian for “fast” or “quick”• Web site where contributors can edit directly
– Anyone (with edit rights) can modify the site (with tracking)– Web based editing using simplified markup– Version control provided
• Good for:– Topics where group members all have different pieces of information– Specific document collaboration
• Models:– Current working version (comments on discussion page)– Embedded comments in text
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Wiki Example
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Wiki Example
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Tagging
• Tags – keywords– User defined (Folksonomy) as opposed to formal, controlled vocabulary
• Aids search and information discovery
• Typical use:– Social bookmarking
– Photo sharing
• Good for:– Bringing order to the chaos of information overload
– Information sharing between geographically diverse participants
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Social Networking
• Networks for people to communicate and share information
• Uses– Discovery of likeminded people– Maintaining/developing relationships– Strengthening weak ties– Broadcasting questions/news to your network– Energizing your network
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Social Networking
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RSS
• RSS = – Rich Site Summary (RSS 0.91)
– RDF Site Summary (RSS 0.9 and 1.0)
– Really Simple Syndication (RSS 2.0)
• XML formatted news feed that contains:– Headline
– Summary
– Link to full content
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RSS Example
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Other building blocks
• AJAX– Javascript
– Enables Rich Internet Applications
– Allows applications to update just a piece of a page instead of the whole thing
• Web Services– API for web applications
– Allows other applications to call functions within your application
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Mashup Example
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How does social media relate to mission success?
Social media is a tool for building teams and strengthening networks.
For free.
It All Starts With Trust
• Knowledge sharing requires trust– Most useful knowledge comes from trusted weak ties
• 2 types of trust:– Benevolence based
• Based on what others have experienced of your behavior and conduct
– Competence based• Based on what others believe you know
• As trust increases:– Coordination –> Cooperation –> Collaboration
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Benefits of Social Media
• Takes advantage of the information & resources we already have– Harnesses collective intelligence– How many times do we pay consultants to tell us what we already know?
• Encourages collaboration & information sharing – Strengthens weak ties
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Why Projects Fail
• Poor Communications
• Fear to Tell the Truth Upward
• Expertise
• Cost / Schedule Constraints
• Ineffective Processes
• Insufficient Risk Mitigation
• Insufficient Training
• Lack of Experience
• Design Errors
• Inefficient / Toxic Working Environment
• Ineffective Leadership
Credit: NASA Academy of Program and Project Leadership 27
• Inreach:– Team Blogs & Wikis
– Social Networking among team members• Twitter, facebook
– Make application API’s available
• Outreach:– RSS!
– Twitter, Facebook, web sites
How do I get started?
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NASA resources
• Agency Resources– https://Inwiki.nasa.gov
• Internal wikis & blogs (part of InsideNASA)
– https://tagconnect.nasa.gov• Social tagging (being piloted by GSFC)
– Other collaboration tools:• NASA Engineering network, ICE portal, PBMA, VSDE, Sharepoint, eRoom
– Coming soon – NASA Spacebook• Social network being developed by GSFC
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Need More Help?
• Centers may have additional resources available
• Contact your Center Web Manager for more information:– ARC Megan Eskey – JSC Marcus Friske
– DFRC Marty Curry – KSC Patrick O'Rourke
– GRC Herb Schilling – LaRC Kay Costulis
– GSFC Emma Antunes – MSFC Rick Serwecki
– HQ Bryan McCall – SSC David Walters
– IVV Joshua Stonestreet – WFF Angela Walker
– JPL Don Cheney
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