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During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
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How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Webinar: How Social Media Can Help You Grow Your Print Business
May 23rd 2012
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Intro: Who We Are
► Grow Socially, Inc. – Support Services► Online Marketing/Social Media► Plan, Manage, Execute and Measure
► interlinkONE – Software (SaaS)► Enterprise Marketing Management Software► Plan, build, manage, execute and measure all
marketing activities
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Special Presenter: David Platz
(978) [email protected]
Twitter.com/DavidPlatzFacebook.com/davidplatz1Linkedin.com/in/davidplatz
http://www.growsocially.com
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Quick Plug: The Book!
Strategies, Plans, Case Studies, Campaign Ideas
A guide to help you grow your business!
By John Foley, Jr.
NewPathToProfit.com
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Today’s Overview
► The Marketing Landscape
► Case Studies For Inspiration
► How YOU Can FindSocial Media Success
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
THE MARKETING LANDSCAPE
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Marketing Used to Be “Easier”!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Inbound Marketing: Game-Changer
Social Media, Websites, SEO!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Social Media Statistics
900 Million Users on Facebook
NOTE: As of April 2012
250 Million Tweets Sent Per Day
72+ Hours of Video Uploaded every minute
90 million users in 6 months
18 million users… and it’s addictive!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
However, don’t forget this…
► Social Media is really part of something much bigger...
…Your overall marketing efforts!
► Specifically, inbound marketing.
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
What is Inbound Marketing?
http://en.wikipedia.org/wiki/Inbound_marketing
“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Content: Essential to Inbound Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Inbound Goal: Drive INQUIRIES!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Why Should YOU Use Inbound Tactics?
It works!
Increase Awareness & Drive Inquiries
Reach More Customers & Prospects
Sell more things!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
CASE STUDIES FOR INSPIRATION
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Can Those Tools Actually Help Service Providers?
Let’s look at Some Examples!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
QuickLabel Systems
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
QuickLabel Systems on Pinterest
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
H & H Graphics Group
► Lancaster, PA
► Provides mailing, fulfillment, print… and multi-channel marketing services!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Videos That Tell Their Story
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
CustomXM
► Little Rock, Arkansas► Paul Strack - @Pstrack
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Website: Engaging & Social
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
CustomXM’s Tips for Twitter
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Social Media Creates Chatter
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Best Practices for Twitter
► Actively participate & engage
► Share a variety of information!
► Be a thought leader, be yourself, show the human side of your business
► Review efforts & measure results
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Printing Center USA
► Primarily an online printer► Located in Montana► Quite active on social media
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Twitter Activity is High!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Variety of Content in Tweets
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Online Video
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Email & Social Integrated
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Mojave Copy & Printing
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Rescigno’s Marketing Connections
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
What do they have in common?
► They have a strategy and a plan!
► They produce a lot of content.
► Social media is integrated across multiple channels.
► They are committed! Time and energy.But it pays off!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
HOW YOU CAN FINDSOCIAL MEDIA SUCCESS
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Steps to Social Media Success
► Create a Strategy (PLAN)
► EXECUTE
► Measure
Remember Execution TRUMPS Strategy
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
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Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified and Budgeted
Buyers
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Plan! Strategy before Tactics! Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Align Tactics with Goals
Tactic Goal Key StepsFacebook Fan page Increase awareness
of services, generate leads
Post once a day; Custom Tab for demo registration
Twitter company page
Become a thought leader, provide support
Post multiple times daily; share marketing-related news; active listening
YouTube Profile Humanize brand; create demand
Film weekly video of employee(s); create screencasts of customer successes
Pinterest? Drive website traffic! Create boards to highlight portfolio work
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
How to Measure Success?
► Site Traffic► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Who’s talking about you and how► Show me the money
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Tools for Measuring Effectiveness
Link Shorteners iLink.Me Bit.ly
Google Analytics Website
Insights LinkedIn, Facebook, Twitter, YouTube
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Here’s How Social Media Can Help YOU
► Build Awareness and Thought-Leadership
► Generate Inquiries and Qualified Leads
► Create Happy Customers
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Build Awareness and Thought-Leadership
► Share relevant and helpful information.
► Have consistent branding across networks.
► Don’t just post your own news – engage!
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
COMPANY WEBSITE
Social Media
SEO
DM/Flyer
Links
Other
Whitepapers,eBooks
Downloads
eNewsletter Sign-Ups
Comments & Questions on
Blog
Info/Inquiries
Webinar Sign-Ups
100 Visitors
2000 Visitors
800 Visitors
3500 Visitors
CRM
Generating Inquiries and Leads
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Creating Happy Customers with Social Media
► How?► Reward Your Socially-Engaged Fans
► Be an Active Listener!
► Share Content That is Relevant to Them
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Very Important: Know Your Audience
► Who Are They?
► Where Are They Cyclically?
► How Do They Use Social Media?
► What Networks Are They On?
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Being Ready for What’s Next
► Don’t forget fundamentals – PLAN!
► Always be measuring your efforts
► Resources to Stay Ahead of the Game
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Be Committed
► Social Media often requires daily attention
► Prioritize: RELEVANT Content creation, listening, & engaging!
► Measure & Adjust
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
3 Action Items
► Social Media: Strategize, Plan, and Align Tactics with Goals
► Increase commitment to promoting yourself!
► Devote time to creating content, sharing, and measuring its effectiveness.
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
Want to learn more?
(978) [email protected]
Twitter.com/DavidPlatzFacebook.com/davidplatz1Linkedin.com/in/davidplatz
http://www.growsocially.com
How Social Media Can Help You Grow Your Print Business
Grow Socially 2012
THANK YOU!
