HOW I SAVED ONE INSURANCE AGENT

$15,000 A YEARwww.agencyupdates.com

Mega Agency Marketing Inc

Tuesday, June 3, 14

PROFITS DOWN?

• I worked with an Allstate Agent who had been in business for about 6 years

• She felt like she had good sales numbers, but spent a ton in marketing

• So how did I help her save $15k a year?

Tuesday, June 3, 14

TRACKING

• We implemented a new tool in her agency.

• A simple spreadsheet that tracked New Business. (I talk about this in my Mega Insurance Agency Marketing book.)

• Most important part of the sheet? SOURCE.

Tuesday, June 3, 14

THE KEY

• The goal is to know where your new business is coming from.

• Telemarketing, leads, referrals, cross sell, yellow page ad, internet marketing, etc.

• Then see what is delivering new business!

Tuesday, June 3, 14

TRACK SPENDING TOO

• Make sure you know where your money is going at the same time. Keep a list of all your monthly/annual marketing expenditures

Tuesday, June 3, 14

DO MORE OF WHAT WORKS

• Now your tracking sheet shows what is working.

• Where are the leads coming from?

• Where are they NOT coming from?

• Cut the low performers!

Tuesday, June 3, 14

HOW DID SHE SAVE $15K?

• By cutting appx $1250 a month in unnecessary ads that weren’t delivering any business! (Referrals were huge!)

• Implement a New Business tracking spreadsheet.

• Track your expenses.

• Do more of what works and cut out what doesn’t.

• Give new marketing about six months to judge results.

Tuesday, June 3, 14

WANT MORE IDEAS?

• Get a FREE copy of my “5 Quick Start Secrets To Sell More Insurance in 7 Days or Less” at www.agencyupdates.com

• Join the Insurance Marketing System for only $37!

Tuesday, June 3, 14