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Entering the new media era in the Ministry of Education forced organizational changes. The process and the consequences were presented at the new media meeting in the Ministry of Foreign Affairs. The attendees were the members of the Israeli National New Media Forum, senior advisors and new media directors from the American Government.
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How New Media Changes Old Habits
The Ministry of Education
Teachers
Students
Parents
Public Schools
Kinder Gardens
Local Authorities
The Numbers
150,000 Teachers
1,500,000 Students
4 Portals
250 Professional Sites
5,000,000 Visits / Month
YouTube
Forums
New Media in the Ministry of Education
Change ???!!!
New era!
Change?
What is it?
New Media?
And much more
Facebook?
Who needs to change Internet Division
Professional Units
Management
Teachers
Students
Parents
The Internet Division
A new position – New Media Content Editor
First level support (3 managers from the team) for the Content Editor
Terms of use, regulations, training
Graphics
A new way to deliver content
Lead the change
From Profile to Page
Hagit, New Media Content Editor
Suddenly found out the difference between being you own Facebook specialist and managing the Ministry’s page, while becoming the leader of new media in the organization.
The (nice) People from the Internet
Oh, so they have internet on computers
now!
• Nice sites
• Standards
• Old habits
• New media
• New rules
• Not stable
The Professional Units
Immediate answers (no 14 days grace…)
Facing a new kind of relationship with their customers
Need to update their policy and regulations
Need to appoint a person to gather information in no time
(some of them) Want to join the party and open their own page / account
Wisdom of Crowds
Share it
Comment about it
Rate it
Learning Materials
The Management
Do we have to use it?
Maybe we can use it…
We must use it!
The Teachers
Administrative
Direct contact
Getting information
Suggestions, Complains
Pedagogical
Exposed to more content
Contribute content
Peer conversations
How to use it as a teaching platform?
The Students
Administrative
Direct contact
Getting information
Students conversation
Suggestions, Complains
Pedagogical
Minor pilot
Experimental use
The Parents
Administrative
Direct contact
Getting information
Parents conversation
Suggestions, Complains
Constantly Advancing
Sigalit Sobel Savyon
www.facebook.com/sigalitsobel
www.facebook.com/edu.gov.il
