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Responding to reviews means more customers Presented by: UntilTheySmile.com

How Negative Reviews Affect your Business

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Page 1: How Negative Reviews Affect your Business

Responding to reviews means more customers

Presented by: UntilTheySmile.com

Page 2: How Negative Reviews Affect your Business

Customers just like to feel heard.

Page 3: How Negative Reviews Affect your Business

Upset customers are just like

upset kids… they just need

someone to care. As a business owner, the

ability to demonstrate

caring, even if the

problem isn’t technically

your fault, will serve you

very well.

Page 4: How Negative Reviews Affect your Business

You’ll get more reviews.

Page 5: How Negative Reviews Affect your Business

By responding to reviews, you open a dialogue with your customers, for any feedback.

You’ll rank higher on the review sites

Any negative reviews will be minimized

More trust in the business.

Open dialogue = more reviews, which means:

Page 6: How Negative Reviews Affect your Business

You’ll get closer to your customers.

Page 7: How Negative Reviews Affect your Business

If your customers were having a party and they

invited you, wouldn’t you go?

Your customers are using

review sites and their

comments they are

inviting you to

participate.

Page 8: How Negative Reviews Affect your Business

You’ll get fewer negative reviews.

Page 9: How Negative Reviews Affect your Business

People rant more and are more

negative when they think there

aren’t any consequences. When someone knows

that the owner is going to read a review and respond with a human voice, they are much less likely to try and shame a business.

Page 10: How Negative Reviews Affect your Business

Review sites can make or break your business.

Page 11: How Negative Reviews Affect your Business

For many businesses, Yelp and other review sites are their #1

source of traffic to their business. The number of referrals

coming from these review sites is affected greatly by a negative review sitting on the front of that business’s page.

Page 12: How Negative Reviews Affect your Business

The expensive math of negative reviews.

Page 13: How Negative Reviews Affect your Business

Step 1: Calculate the lifetime value of a customer.

Page 14: How Negative Reviews Affect your Business

Step 2: Calculate the cost of losing 15 of those customers for every

negative review.

Page 15: How Negative Reviews Affect your Business

The happy math of personal review responses.

Page 16: How Negative Reviews Affect your Business

Step 3: Calculate the difference a winning review response can make.

Page 17: How Negative Reviews Affect your Business

I’m here to help – I can write review responses that will bring in business.

Click here for a free quote or if you have any questions.