Better Practice Series

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How Much to Budget for a B2B Website Project

While website development budgets can range from hundreds to hundreds of thousands of dollars this

Better Practice one-pager looks at what you should budget for a B2B website designed to generate

awareness, acquire prospects, nurture prospects and qualify sales readiness.

Website Design & Coding: Graphic design based on your existing brand, CSS style sheets, Coding

themes and page template for an open-source Content Management System, browser compatibility. Budget: $6,500 to $12,000

Content development: Identify your key audiences and the content they are looking for. Inventory

“as is”, repurposed, and new content that will need to be developed. And then start developing it as soon as you start the design. Budget: $13,000-$36,000

Content loading: This labor intensive process can be improved with better content development

practices but still requires manual loading and proofing. Budget: $1,500 -$3,000

Technology integration & analytics: Marketing automation/Sales CRM (Pardot, Eloqua,

Marketo, SalesForce.com, SugarCRM) and Google Analytics integration Budget: Budget: add $1,000-$3,000.

B2B Website Search Engine Optimization (SEO): Technical SEO should be included in your

site design and coding costs Budget: Included in Website Design & Coding

What Else Should You Consider In Your Budget: Additional design such as icons, graphics, photography, video or animation

Additional applications such as ROI calculators or needs assessment tools

Additional content development for your resource center or blog

Server setup and administration including backup and 24X7 site monitoring

Awareness and lead generation programs

Related Downloads 6 B2B Website Better Practice Tips

Website Planning Roadmap

5 Website Mistakes To Avoid

Website Features: Must-Haves and Nice-to-Haves

Contact us to discuss your needs