How mobile numbers can bridge the

mobile & internet worlds

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The evolution of numbers:

Phone numbers, be it mobile, landline or IP-based, serve as a unique address where people can be reached. The development of phone number usage has been about personalisation and identity.

With mobile phones this paradigm changed: a mobile number serves as single, personal point of contact. With the introduction of mobiles a very powerful personal address was created.

However, today a mobile number has effectively been limited by its restricted association with a single, physical device.

At the same time, the internet space has become a medium where people created online identities, for example email addresses, voip-Ids or social profiles.

With mobile and the internet converging into a wide range of new services, the mobile number is becoming independent from the device, enabling companies to use a mobile phone number associated with an online identity as a single point of contact.

From fixed to cloud

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This means…

… Numbers are becoming independent from the mobile phone / SIM card.

... Online identities can be enhanced with a mobile phone number, enabling the

convergence of the ‘online identity’ with the ‘mobile identity’ (the mobile phone).

... Numbers can be associated with enterprise services.

Enterprises and internet companies can benefit from associating mobile

numbers with enterprise services and/or online identities, creating value-

added services and attracting and retaining customers.

At the same time, consumers demand simplicity, high quality and lower cost services

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The consumer expectation

Retain customers by providing numbers for long term use. To move or change numbers can be stressful and time-consuming for a person or a business, and for that reason people tend to keep a contact number.

What should businesses do

Consumers expect the long term usage of their number.

Although consumers expect to meet and talk to virtual friends, at the same time they have privacy concerns when using social networks and virtual dating services.

Provide temporary and anonymous numbers which are hosted in a social network / dating service and can be associated with an online identity. This enables the consumer to call/text their virtual friend without disclosing their real contact details.

The end-user wants to organise and

simplify the wide range of ‘identities’ that are spread over mobile (personal & corporate phones) and internet (voip, chat, social networking) into one point of contact.

Reduce the complexity of consumers’ various devices and online profiles to communicate with one number services by providing over the top applications such as cloud telephony, one number services, mobile social networking, telecom services into web 2.0.

Reduce cost in telecoms

services.

Provide over the top services that are cost-effective or free, especially in international communications.

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Short codes vs. long numbers

Short codes

Short codes can be expensive: Short codes can

be significantly more expensive than alternatives,

costing as much as $2000 to set up and $1000 a

month to maintain.

Short code deployment can be time

consuming and complex: Multi-operator short

codes are complex and time consuming to set up

and manage, meaning that there can be a

significant lead time for brands and short code

providers in setting up a number.

Short codes are enabled for national use

only: Short codes are limited to national

coverage, meaning that they cannot be deployed

for international campaigns.

The premium rate scandals of recent years

have diminished consumer trust in short codes,

leading to reduced response rates for campaigns

using the technology.

SMS enabled only

Long numbers

Cost – Long numbers offer lower prices both to

the company that are using them and to

consumers who are interacting via the number.

Ease of use – Long numbers are easy and quick

to set up, allowing companies to activate

campaigns within a short time frame and without

complex set up procedures.

Reach – As well as being internationally available,

long numbers can reach every mobile network

(not just those that have entered into a short

code agreement) and are available for customers

who are roaming off their home network.

Image – Long numbers are associated with

standard pricing in the eyes of the subscriber and

are therefore more trusted than short codes.

Voice & SMS enabled – Long numbers can be

voice enabled, allowing companies to create multi-

channel interaction across both voice and SMS

using the same number.

vs.

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How mobile numbers can converge telco & internet

It is possible to bridge the Telco & Web worlds with the mobile phone number

0049 178 236 4444

A mobile number enables users to communicate with any of their contacts whether they use a mobile app or any OTT

service, wherever they are and on any device.

+49 1722364444 +49 1785670000

+49 1722364444

Michael.tyntec

X

Michael.tyntec

X John-tyntec

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What you can do with mobile numbers:

You can power mobile apps that provide free or low-cost texting and calling. The mobile number enables users to reach and be reached by any of their contacts, regardless of whether they use the app.

You can associate a mobile number with a VoIP account to enable users to use the service wherever they are, on any device

You can enable virtual dating services with temporary, anonymous phone numbers to offer users the ability to talk to their flirts without having to give their true mobile phone number, therefore tackling privacy concerns

You can use a mobile number to connect a private mobile network with the public GSM network.

And much more!

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tyntec enables the telco and web worlds to communicate seamlessly

tyntec provides mobile numbers for long term or temporary use – depending on what the customer needs.

Through the tt.One solution, tyntec is able to provide anonymous, temporary numbers hosted in social networks and virtual dating services to facilitate virtual conversations.

tyntec enables mobile numbers – associated with SMS and voice connectivity – for ‘One Number’ internet telephony services (similar to Google Voice).

tyntec supports innovative businesses models that are centered on mobile numbers, SMS and voice that support internet telephony companies looking to provide free or low-cost mobile telecoms services

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Our Mobile Numbers offering

tyntec provides mobile numbers for long term use.

Through the tt.One solution, tyntec is able to provide numbers hosted in social networks and virtual dating, which can be handled in an anonymous and temporary way, to facilitate virtual conversations.

Internet telephony companies looking to provide free or low-cost mobile telecom services, as tyntec supports innovative businesses models that are centered on mobile numbers, SMS and voice.

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What tyntec provides:

tyntec provides virtual mobile numbers as well as enabling them for SMS and voice connectivity.

tyntec fully operates and scales the system, including the interconnection in the operator environment. This involves the operation and maintenance of proprietary mobile number ranges (HLR - Home Location Register), incl. port-in and port-out capabilities.

tyntec transcodes between the telecom and internet protocols.

tyntec manages the relationship with the operator, acting as a single point of access for our customers.

tyntec works with a virtual long numbers mechanism, which is a reliable, scalable and globally accessible, in contrast to short codes.

Mobile numbers are available

together with Mobile Inbound

SMS (SMS-enabled numbers)

as well as Voice Inbound and

tt.One (SMS & voice enabled

numbers).

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Find out more today!

tyntec is a mobile interaction specialist, enabling

businesses to integrate mobile telecom services for a

wide range of uses – from mission-critical

applications to internet services. We reduce the

complexity involved in accessing the complex

telecoms world by providing a high quality, easy-to-

integrate and global offering using universal services

such as SMS, voice and numbers.

Founded in 2002, and with more than 150 staff in

five offices around the globe, tyntec works with

500+ businesses including mobile service providers,

enterprises and internet companies.

www.tyntec.com

sales@tyntec.com