How email marketing helps to improve business

What is email marketing?

Email marketing is a direct marketing medium that uses electronic mail as a means of communicating business or fundraising information to an audience.

Effectiveness of email marketing

• Improve sales

• Increase client loyalty

• Generate leads

• Generate additional repeat business

• Less marketing costs

Create strong content

Build your subscriber list

Make your email interesting

Keep landing pages specialized

Ensure that your emails are not sent to spam

Make the links and call to action

Responsive design

Need test before send to client

Track data and email performance

Key points of effective email marketing

Industry wise email marketing statistics - 2016

Email marketing still going.....

Over 4.35 billion email accounts - Radicati group (2015)

2.586 billion email users worldwide, including both business & consumer users. - Radicati group (2015)

68% of consumers find email to be their #1 preferred channels for receiving commercial messages - cg selections “National Email Onderzoek" (2013)

66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013)

One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer. - Forrester research "North American Technographics Survey" (2014)

By the year 2017 1.779 million people will access email via their mobile device. - The Radicati group "Email Statistics Report 2013-2017“

30% of consumers now read their email exclusively on mobile devices

55% of companies generate more than 10 percent of sales from email - Econsultancy “EmailMarketing Census"(2014)

Email marketing is the biggest marketing channel on black Friday, driving 25.1% of orders.

88% of marketers say email marketing is bringing them a positive ROI. - ExactTarget 2014 State of Marketing

Responsive design is important for boosting mobile clicks. Responsive designs get a 24% increase in mobile clicks vs. Non-responsive designs.

Over half your email opens will be occurrence only on mobile devices

Without responsive designs; most of users will not be clicking on your emails

With responsive designs got 58% of their clicks from mobile devices

Impact of responsive design on email marketing

Mobile emails boost up e-commerce revenue

Through mobile emails e-commerce revenue and orders are growing rapidly.

Mobile made up over a quarter of all email-driven revenue and nearly one-third of all email-driven orders.

Compare to desktop large percentage of mobile email-driven orders

Emails types and best day to send

Conversational- These types of emails that you send and receive every day

Transactional- These types of emails your website sends to its users automatically

Group/Marketing emails- That you send out to your mailing list

Tuesday: This is hands down the #1 best day to send emails

Thursday: If you send two emails a week, choose Thursday for your second day

Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several time

After receiving direct mail,

92% users do online activity

54% users engaged on social media

87% users ready to purchase online

Output of direct mail

Source:

http://coschedule.com/blog/best-time-to-send-email/

https://tempertemper.net/blog/types-of-email-and-when-to-use-each

http://www.smartinsights.com/email-marketing/mobile-email-marketing/impact-mobile-responsive-email-open-rates/

http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/attachment/global-open-and-clickthrough-rate-email-statistics-2016/

http://www.emailisnotdead.com/

http://www.superoffice.com/blog/measuring-the-effectiveness-of-email-marketing/

https://en.wikipedia.org/wiki/Email_marketing

https://www.google.co.in/imgres?imgurl=http%3A%2F%2Fwww.royalmail.com%2Fbusiness%2Fsites%2Fdefault%2Ffiles%2FInsights-Mail-and-Email-Marketing-Main-576x282_0_0.jpg&imgrefurl=http%3A%2F%2Fwww.royalmail.com%2Fbusiness%2Finsights%2Fbusiness-trends%2Fbrand-consumer-communication&docid=VzEj0W3bBnEeSM&tbnid=O0kN6op2FBupzM%3A&vet=1&w=576&h=282&bih=613&biw=1366&ved=0ahUKEwiTpr3Bj57QAhWMp48KHfb3D24QMwgaKAAwAA&iact=mrc&uact=8

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