How effective is the combination of your main product and ancillary

texts?

By Ryan Baxter

Through researching and planning for all three of my productions I found out and decided that there would have to be strong link between the magazine advert, digipack and music video because of brand identity and the new artist entering the market.

I think the link between my digipak and magazine advert isn't as strong as many artist's existing on the market, but the brand identity has been kept the same to establish the artist in the right way. 

Similarities of my products:

- Same font and colour text on the digipack and magazine advert

- Locations in the music video and magazine advert are similar and in the same area

- The model is kept the same for continuity and recognition

- In the magazine advert and digipack front and back cover the model uses direct address to connect with the audience- The logo is kept the same on both my digipack and my magazine advert

Differences of my products:

- The location of the digipack cover and the magazine advert

- The format of each production - The lightning on the digipack doesn’t

appear in either of the advertisement or the music video.

Problems

I wanted to use a completely different image on my digipack front cover compared to the magazine advert image because I knew I had planned to put the digipack front cover on the magazine advert for recognition and I didn't want the front cover image to blend in with the image on the magazine advert.

There were times when I didn't have enough time to finish the shoots which meant I had to ensure the model was wearing exactly the same clothing and his hair looked the same for continuity. I also made sure the artist wore similar clothing for the music video for recognition and keep with the brand identity of the artist.