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Business Process Outsourcing is a dying model. New technology and methods have been chipping away at labor arbitrage for year, and now crowd computing - the combination of Automation, Crowdsourcing and Employees (ACE) on a SaaS platform - has emerged as the silver bullet. This presentation describes this new resource and provides a case study of how crowd computing transforms knowledge work for large-scale information products. This presentation was originally given at Massolution 2013 at the W Hotel in Midtown Manhattan on September 19, 2013.
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HOW CROWD COMPUTING WILL KILL BUSINESS PROCESS OUTSOURCING
4 October 2013
enterprise
Business Process Outsourcing is an unsustainable resource.
Large business focused on knowledge work
Offshore wages are rising, and the world is running out of untapped low-cost labor markets. Arbitrage is a dying model.
Overseas cube farms that mark-up worker costs
WORK
CAP
ACITY
TIME
Plus, BPO providers are too rigid to match the varying demand curves of a typical business.
Actual Demand
Predicted Workforce Demand
Tradi5onal BPO Capacity
FAILURE TO MEET DEMAND
OPPORTUNITY COST
?enterprise
Crowdsourcing is a promising alternative, but it’s difficult for businesses to tap and manage.
Online talent markets that
aggregate workers
Also, crowdsourcing isn’t right for all of the work within an enterprise business process.
Automation and Experts complete the talent trifecta within enterprise business processes.
VOLUME
COMPE
XITY
JUDGMENT WORK
REPETITIVE TASKS
HIGH VALUE
enterprise
Technology can now combine and manage these resources for businesses.
SaaS MANAGEMENT PLATFORM
“SH#T.”
CROWD COMPUTING
Automation
Crowd
Experts
=The Hybrid Crowd™
Crowd computing is freeing companies from their dependence on BPO and improving work.
Subject matter experts and automation complete the talent trifecta.
How does it work within real enterprise business?
Company record and business listing products all follow a similar method of work.
CCS’s platform lets data vendors build these products process better, faster and cheaper.
STAR
T
VISIT WEBSITE, PULL DOCUMENT 1. SCRAPE DOCUMENT 2.
STRUCTURE INFO INTO DATABASE 3. CROWD FLAGS CORPORATE EVENT 4.
EXPERT REVIEW 5. FIN
ISHED RECO
RD
COMPLETE REMAINING INFO 6.
AUTOMATION STAGE CROWD STAGE EMPLOYEE STAGE
CCS’s Hybrid Crowd™ pla2orm
Problem: Maxed-out and unaffordable BPO workforce
Solution: Move work from captive workforce to CCS’s platform
Results:
BPO
CCS
QUALITY
97%
85%
$3.80
COST
$0.22
SPEED
8 hours
43 MINS
PER RECORD
PER RECORD
OF RESULTS
CUSTOMER CASE: a top multinational information provider
CCS’s customers achieve better product quality at a lower cost and a faster speed.
We’re doing for work what AWS did for infrastructure, and the benefits will be huge.
TRANSFORMED HARDWARE
TRANSFORMING WORK
“CCS has rethought the problem of how to leverage crowdsourcing to handle large volumes of human-‐intensive tasks, and it appears to have a viable solu5on.” “CCS has gone all out to bring machine learning and ar5ficial intelligence to the world of large-‐scale enterprise crowdsourcing.”
Alan-‐Pelz-‐Sharpe July 24, 2013
A New Way to Outsource Bank Jobs: To the Cloud
“The so`ware breaks up work processes, such as veang a new business customer for KYC purposes, into 5ny pieces or “microtasks” that can be easily handled in parallel by several people.”
Penny Crosman September 4, 2013
Crowd compuSng taps arSficial intelligence to revoluSonize the power of our collecSve brains
“CrowdCompu5ng Systems, a New York startup that is melding human workers with ar5ficial intelligence to create the next paradigm for global labor: crowd compu5ng."
Ben Popper April 17, 2012
AI On the Rise: Crowd CompuSng
“CrowdCompu5ng Systems has created a blue-‐print for the next genera5on of global labor.”
“Now, crowdsourcing teams up with AI to breathe into a new market called crowd compu5ng.”
Cherr Aira April 24, 2012
.
Analysts and the media agree.
GigaOm ranked CCS the #1 platform in the category in their Sector Roadmap report.
Source: “Sector Roadmap: crowd labor plaforms 2012,” Joseph Turian, November 4, 2012
