HOW TO EFFECTIVELY USE SOCIAL MEDIA

Lakeshore Branding

June 23, 2009

Who is this guy?

Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears

I’m Certified Started digital marketing agency 2 years

ago 5 things you (hopefully) don’t know

about me

I require 3 pillows to fall asleep…

(head, knees, 1 to cuddle with)

I'm an active volunteer at a senior home….

I went to DePaul University

Started four companies and sold two of them

I’m a semi-pro blackjack player

Start from the Beginning

Linkedin launched in 2003, Cinco de Linkedin

Facebook came about a year later Twitter new comer in the Game Understand where your clients are

The Stats

40,000 new blogs a day 1400% Growth on Twitter past year 25-44 year olds most active on

Twitter  More than 1 billion pieces of content

(web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook

Average age of LinkedIn user is 41 and income is $109K

Naked Pizza

“69 percent of sales generated during a one-day Twitter advertising blitz”

Dominos

Dominos

Are you part of the Conversation?

Monitoring

Set it and Forget it

Not quite….

•Stay Active•Monitoring•Join the Conversation

Dive in the Water is nice….

Thanks for your time.

How can you learn more?

Chris Campbell

Office: 312-229-0038 www.lakeshorebranding.com