How Businesses can use Social Media (talk at TiE workshop)

Observations from usage of SlideShare

Running brand campaigns for large clients

Startup using social media

Marketing vs. legal

Trademark issue

Your team members are ahead of you

Deloitte Tribalization of Business Survey 2009



B2B Buyers

Forrester Survey: Social Technographics of B2B buyers


B2B Social

ObjectivesFunctional Alignment Success metrics

LISTENING Research

•Customer insight

•Improved segmentation

•Reduced pain; alignment of offering with need

TALKING Marketing, education

•Changes in reach, impressions, brand awareness

•Increased share of voice

•Higher quality of responses to offers

ENERGIZING Sales

•Increased velocity of messages in market

•Increased recommendation, promotion, advocacy

•Higher trust, brand trust perception

SPREADING Professional services•Faster deployments at new customers

•Existing customers create new business capacity

SUPPORTINGCustomer service, technical support

•Reduced support costs

•Higher customer satisfaction

•Less churn

EMBRACINGDevelopment, Product Marketing

•Deliver products faster to market

•Increased loyalty, increased advocacy


“It's a little more personal. More back-and-forth discussions, and it's less formal. And it gives immediacy to interactions.”

Frank Eliason, @comcastcares

From David Armano

From David Armano

CitiBank / GFK Roper Small Business Survey Oct 09

% helpfulness of social networking sites such as Facebook, Twitter & LinkedIn in generating leads

On your whitepapers & marketing presentations

Form shows up anywhere you want

Customize form

On SlideShare or on embeds

Cost ranges from $1 to $22 depending on no of questions and targeting

Only to people interested in your topic or on searches for related keywords

Pay only on CPC basis

Trenderr, radian6, scoutlabs

Use hashtags. Use general ones rather than only ones with your brand.

Be proactive. Add people who tweet about your topic.

Never AUTO DM. Never send out Mafia War tweets with your account.

Be genuine, be personal.

Get started today

Small steps at a time. Measure, learn, do more

Keep it personal

Use the power of real time

Tie it to business goals

[email protected]

www.twitter.com/rashmi

mailto:[email protected]

http://www.twitter.com/rashmi