How Insurance Providers Should Market to Women of women have protection or savings-oriented life insurance. Overall, women are statistically more likely to be uninsured. $570-$870 Billion By 2030, women alone will put Removing just 1 form field can increase conversion rate by 26%. four out of five women surveyed don’t feel that the financial services industry truly understands their needs. the percentage of households with a woman as the primary or sole provider (up from 11% in 1960) 40% Women are more likely than men to be concerned about being a burden to their families. Insurers must truly know their prospects to craft the perfect offer. The modern woman is much different than female prospects of the past, and most are not receiving offers that are relevant to them. Insurers must integrate internal data with external sources to achieve a 360 o customer view. Optimize for efficiency. The modern woman is on-the-go, and expects her financial services to be as well. Between board room meetings, parent teacher conferences, or both, women need to be able to research, compare, and purchase insurance policies when it’s most convenient to them - and on the devices they use most. Plus, filling out lengthy forms can deter busy consumers. Using a real time data append service allows insurers to require fewer form fields for higher conversion rates. 91% of women research online before making a purchase. 50%+ Over half of internet access occurs on mobile devices. Focus on Relationship. Regular follow-ups, relevant cross-sell offers, and positive experiences are imperative to acquiring and retaining female policy holders. Educating team members in the importance of consumer experience is integral to fostering positive consumer-brand relationships that women expect in their service provider. In turn, they are more likely to offer positive feedback of your services. Women are more focused on relationship and experience than product and service. Women are 67% less likely to purchase a product or service after hearing negative reviews. Women tend to be more brand loyal and will reward companies who go above and beyond their expectations. Learn more about how data can opmize your markeng at www.datamentors.com http://ins.accenture.com/rs/897-EWH-515/images/She-For-Shield-Insure-Women-To-Better-Protect-All-POV.pdf http://www.ncbi.nlm.nih.gov/pubmed/20799673 http://www.nytimes.com/2013/05/30/business/economy/women-as-family-breadwinner-on-the-rise-study-says.html?_r=2 https://www.nwbc.gov/facts https://99robots.com/improve-contact-form-conversion-rate/ http://www.retailcustomerexperience.com/news/report-says-91-percent-of-women-do-online-research-before-making-a-purchase/ http://ins.accenture.com/rs/897-EWH-515/images/She-For-Shield-Insure-Women-To-Better-Protect-All-POV.pdf Published March 2016

How and Why Insurance Providers Should Market to Women

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Page 1: How and Why Insurance Providers Should Market to Women

How Insurance Providers Should Market to Women

of women have protection or savings-oriented life insurance.

Overall, women are statistically more likely to be uninsured.

$570-$870 BillionBy 2030, women alone will put

Removing just 1 form field can increase conversion

rate by 26%.

four out of fivewomen surveyed don’t feel that the financial services industry truly understands their needs.

the percentage of households with a woman as the primary or sole provider (up from 11% in 1960)

40%

Women are more likely than

men to be concerned about being a burden to

their families.

Insurers must truly know their prospects to craft the perfect offer.The modern woman is much different than female prospects of the past, and most are not receiving offers that are relevant

to them. Insurers must integrate internal data with external sources to achieve a 360o customer view.

Optimize for efficiency.The modern woman is on-the-go, and expects her financial services to be as well. Between board room meetings, parent teacher conferences, or both, women need to be able to research, compare, and purchase insurance policies when it’s most convenient to them - and on the devices they use most. Plus, filling out lengthy forms can deter busy consumers.

Using a real time data append service allows insurers to require fewer form fields for higher conversion rates.

91%of women research online before making a purchase.

50%+Over half of internet access occurs on mobile devices.

Focus on Relationship.Regular follow-ups, relevant cross-sell offers, and positive experiences are imperative to acquiring

and retaining female policy holders. Educating team members in the importance of consumer experience is integral to fostering positive consumer-brand relationships that women expect in their

service provider. In turn, they are more likely to offer positive feedback of your services.

Women are more focused on relationship and experience than product and service.

Women are 67% less likely to purchase a product or service after hearing negative reviews.

Women tend to be more brand loyal and will reward companies who go above and beyond their expectations.

Learn more about how data can optimize your marketing at

www.datamentors.com

http://ins.accenture.com/rs/897-EWH-515/images/She-For-Shield-Insure-Women-To-Better-Protect-All-POV.pdfhttp://www.ncbi.nlm.nih.gov/pubmed/20799673http://www.nytimes.com/2013/05/30/business/economy/women-as-family-breadwinner-on-the-rise-study-says.html?_r=2https://www.nwbc.gov/factshttps://99robots.com/improve-contact-form-conversion-rate/http://www.retailcustomerexperience.com/news/report-says-91-percent-of-women-do-online-research-before-making-a-purchase/http://ins.accenture.com/rs/897-EWH-515/images/She-For-Shield-Insure-Women-To-Better-Protect-All-POV.pdf

Published March 2016