PAM NEELYbuild your list, build your business

How 300 RetailersUse Email Marketing

For six months I surveyed how 300 Internet retailers did their email marketing, collecting every email they sent and recording exactly how they attracted new subscribers and handled unsubscribes.

I discovered some startling missed opportunities, but also found some very promising trends.

These are the highlights of what I found. Go to PamNeely.com to get the rest of the report.

1st missed opportunity:not using email at all,

or never sending an email

2nd missed opportunity:not sending a welcome

email

3rd missed opportunity:pop-ups

4th missed opportunity:no re-engagement effort

after unsubscribe

5th missed opportunity:not using double opt-in

The good news: most make it easy to unsubscribe

The good news: few messages went to spam/bulk folder

The good news: most use inline forms for sign-ups

Box: An inline form where the user enters their email address.

Image: A call to action formatted as an image. The visitor has to click on the image to begin the signup process.

Text: A text link that brings the user to a new page to subscribe.

Want to know where most of these retailers

put an opt-in box?

Or which email service providers they use?

Or how their emails look on mobile devices?

Or what the most common incentive to sign up is?

Then sign up for email updates at PamNeely.com

to get the full report.