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by Edwin Fernandes

General Manager & Editor,

Shree VayamHouse Journal of IDBI Bank1

The Agony and Ecstasy

of Publishing House Journals

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The Hatching

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The Agony and Ecstasy

of Publishing House Journals

The American Asso. approx. 15,000

The BAIE has 3000 members

HJs were first published by the British Association of

Industrial Editors (BAIE) in 1949.

ABCI in India had approximately 1000 members

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A semi official printed medium

of communication published

by

Institutions and Business

Houses etc.

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The Agony and Ecstasy

of Publishing House Journals

DEFINITION

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House Journals

Help develop a feeling of psycho - social security

among employees.

Help employees to be attached to the

organization- lifts Employee Morale.

This helps in meeting organizational goals.

The Agony and Ecstasy

of Publishing House Journals

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AIMS OF A HOUSE JOURNAL

To create a feeling of togetherness among employees.

To inform, to motivate, to educate, to empathise, to

entertain.

Give an outlet to employees‟ literary skills.

Serve as a channel for communication between

people posted to far-flung locales.

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The Agony and Ecstasy

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A House Journal should not look like a college

festival souvenir.

CFS are meant to make money, not to

be in the red or be read!

A HJ is vibrant and interactive, a

surrogate Relationship Manager.

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The Agony and Ecstasy

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What‟s in a name…?

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INTERNAL TYPE : Contributes to bonding.

Acts as a binding

force in the organisation - keeping

the 'family' in the net.

The Agony and Ecstasy

of Publishing House Journals

DUAL TYPE : A mix of the above, used for

internal and external

communication. Some also

contain advertisements e.g.

HJs of Airlines

EXTERNAL TYPE : Projects a corporate

image to public.

TYPES OF HOUSE JOURNALS

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Sourcing Material

Employees and their

activities

(on-the-job & off-the-job)

CorrespondentsManagement

usually CMD, DMD

or EDs write about

company policy

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a) Good idea to carry a disclaimer

“The views expressed in this

magazine are not necessarily

those of the Management".

The Agony and Ecstasy

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Journals

b)

FACETS OF A HOUSE

JOURNAL

Member

Association of Business

Communicators of India

This helps to give credibility

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FACETS OF A HOUSE JOURNAL

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The Agony and Ecstasy

of Publishing House Journals

HJs have budgetary constraints like every project or

activity. - A HJ should be made as attractive as possible

within the budgetary limitations.

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FACETS OF A HOUSE JOURNAL

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The Agony and Ecstasy

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Provide some knowledge of current situations too. Be in sync with the times.

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NABARD

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FACETS OF A HOUSE JOURNAL

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The Agony and Ecstasy

of Publishing House Journals

Stress on creativity. Drab office circulars or pompous

notifications a “no-no” in House Journals.

House Journals also become vehicles of expressing

different facets of an employee's personality through

his/ her writings.

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The Agony and Ecstasy

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Knowledge is power

"Informed Employees are better Employees...........“

Correspondents should know the Organisation and its staff.

Correspondents should take an interest in a wide-range

of activities –office, research, environment, education, social

events, international affairs etc.

Suggest topics for special features

THE ROLE OF CORRESPONDENTS

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THE ROLE OF CORRESPONDENTS

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The Agony and Ecstasy

of Publishing House Journals

They have to have a

Correspondents are the vital link between the

Editor and staff.

NEWS GATHERING :

for News

2020

If a dog bites man

The Agony and Ecstasy

of Publishing House Journals

What is News?

- that's not news

Role of Correspondents

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If a man bites dog

The Agony and Ecstasy

of Publishing House Journals

-Now that's news!!

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The Agony and Ecstasy

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Everyone likes to see one‟s name in print. Be careful

when using names of persons. Spell names correctly.

A misteak gets multiplied by the no of copies in

circulation. The circulation of Vayam is 15,000!!!

Preliminary scrutiny of articles is the responsibility of

the correspondents.

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Remember a H J is not a newspaper.

Don‟t incite or inflame passions.

Avoid politics and religious subjects.

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The Agony and Ecstasy

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Correspondents not only have to

report news, at times they have to

make News.

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MAKE

NEWS :

Arrange

events,

contests for

children etc.

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The Agony and Ecstasy

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THE ROLE OF CORRESPONDENTS

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The Agony and Ecstasy

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Journals

Hold annual contests

for employees

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Reward Winners

Appreciate them in

Writing

Report on the events.

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Be Topical/ Don’t Delay

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Food tastes better when hot, right?

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Wedding Photograph

Of an Emloyee/s

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Wedding Photograph

Of an Emloyee/s

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The Baby Arrives!!!

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“When farmer Oak chose to show his unbridled joy, the corners of hismouth spread till they were within an unimportant distance of his ears,his eyes were reduced to narrowest of chinks, diverging wrinklesappeared round them, extending upon his countenance like thediffused rays in a rudimentary sketch of the rising sun”

Far from the Madding Crowd- Thomas Hardy

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On Guard

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The Agony and Ecstasy

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A sentence, ideally, should not exceed 25 words

-and a paragraph 10 lines.

Who took 20 years to

complete a sentence !

Don’t be like the convict

SENTENCES & PARAGRAPHS

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The Agony and Ecstasy

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Encourage the use of photographs with articles.

“A photograph says a thousand words”

PHOTOGRAPHS

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The Agony and Ecstasy

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Action photographs have more appeal

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M. S. Dhoni in Action

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For „Achievers Column‟ – Head andshoulders are preferable to full lengthphotos.

The Agony and Ecstasy

of Publishing House Journals

Do a little research, explain the event

the photograph covers

Do not write behind photographs with

smudgy pens.

e-photos are preferable.

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60th Birthday

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Wrong usage / Examples of Tautology:

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GRAMMAR / PUNCTUATION / CORRECT ENGLISH

Both the two

Shout loudly

Funny Joke

Hurry up fast

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Your hairs are looking silky.

My shirt is lose.

Every Sunday, I take head bath.

Your hair is looking silky.

My shirt is loose

Every Sunday, I have a head bath.

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Punctuation is important

Woman, without her man, is a beast !

Woman, without her, man is a beast.

Woman without her man is a beast.

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English As She is Spoke

1. I need leave to marry my daughter

2. My Mother in law expired and

only I am responsible in the house

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Height of Jargon / Hyperbole

The Agony and Ecstasy

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It is fruitless to become lachrymose over precipitately

departed lacteal fluid

Pulchritude possesses solely cutaneous

profundity -

Members of an avian species of identical plumage

congregate – Birds of a feather, flock together

Beauty is only skin deep

– Don’t cry over split milk.

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Avoid Cluttering

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The Agony and Ecstasy

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Associate yourself with useful activities within the

organisation and outside. Be better informed

Win the confidence of employees by your dedication.

The goodwill of the HJ will depend on your goodwill.

To your contacts, you will be the face of the HJ.

Importance of Correspondents

The Link

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Study people, their likes, dislikes, their hopes and aspirations.

Spend a little time with them whenever possible – at work or

at recreation. You must interact with employees at all levels.

The Agony and Ecstasy

of Publishing House Journals

Know your Orgn. and its operations in all aspects. Regularly

update Mailing List. Give importance to Retired Employees.

Net work all the time. Your familiarity with people will ensure a

two-way communication, to tell them what the HJ is and what it

does and also to know from them what they think of the Journal

and its contents. Be a good listener.

Importance of Correspondents

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FEEDBACK FORM The Agony and Ecstasy

of Publishing House Journals

OBTAIN FEEDBACK

What goes around,

comes around

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START

Co-ordinate with Verticals/ employees

for article collection

Flow Chart for HJ

Conceptualize the theme

Implement last edition's feedback

The Agony and Ecstasy

of Publishing House Journals

Reject

Edit Articles

Are the

articles

Interesting

?

N o

Yes

Prepare the Dummy /

Decide on Designing

Co-ordinate with the Printers

for final printing

Send material for

typesetting

Receive articles

Give final approval

for printing

Receive the HJ Copies

Despatch the HJ Copies

Reserve copies for Contests

Receive Feedback

STOP

Visit Press

Update Mailing List

Confirm receipt

of Copies

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START

Make a List of

Functions/ Contests

Make a shortlist

Apply for the Awards

STOP

Find out the procedure to apply

for the Awards

Flow Chart for HJ Awards

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Coordinate with Admin

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Ilustrative List of Organisers of HJ Contests

Public Relations Council of India

The Association of Business Communicators of India, Mumbai

Reserve Bank of India, Mumbai.

The Press Club of Trivandrum

The Rotary Club of Midtown Cochin

FEI Cargo Limited, Mumbai.

The Agony and Ecstasy

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Mayaram Surjan Foundation, Raipur

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Strive for Perfection

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Aim for the coconut tree and you will hit the ground.

Aim for the moon and you will hit the coconut tree.

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TEAM WORK

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The Agony and Ecstasy

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Thank You For

Being Such

Wonderful

Participants

Edwin Fernandes

e.fernandes@idbi.co.in

(M) 9870336765