Webster City Area Chamber of Commerce

Hotel Motel Marketing

Golfers from Minnesota are enticed to

come to Webster City to golf. These

monies are spent on advertising, golf

packages in magazines and papers and

online.

Briggs Woods Golf

These monies will be used to purchase decent

digital equipment and Chamber staff, board

and volunteers will shoot two minute videos

throughout the year that highlight our events

and activities. Last year we hired an

individual to shoot several videos and one

large one at the end of the year. Those

videos will be used in 2014/2015 as well. We

want to add to our youtube channel new

videos this year and our marketing agency

will promote those videos as well.

Content Development for Video

We spend this money on designers for

ads that are used in many places. One

ad for Ladies Night Out can be used on

Facebook, in Freeman Journal, in AAA

Living, etc. We have found we get a

better response with a professionally

developed ad

Content Development

We wish to create posters, book marks, cozies,

welcome bag and visitor bag items that promote

Webster City and the Chamber. Our events will be

listed as well on some of these items. These are just a

few of the physical items we will use. We are in the

planning process for Ladies Night Out, JunqueFest 2015

and Summer Nights 2014/15 and will need items there

as well.

We plan on using some of these funds for advertising in

media too. Travel Iowa (state tourism department)

offers opportunities to partner with them in cooperative

advertising, but have not released information for

2015. Funds will come from this section.

Event Advertising

Facebook has adjusted their algorithm so

that Fan Pages postings only reach about

2% of their followers. With paid

advertising on Facebook, you reach a

larger audience and you can tailor your

ads to specific demographics. This will

be a good fit for Ladies Night Out,

JunqueFest and Boone Trail information

Events Promotion

We mail activity guides to all the

welcome centers in Iowa and southern

Minnesota. As we drive to places out of

state, we deliver activity guides as well.

We have shared them at conferences in

South Dakota, Minnesota and North

Dakota this past year. We also do

mailings for events and create postcards.

We use flyers for all of our events as

well.

Mailings and Postage

We are currently in the planning stages

with inTANDEM Marketing and that will

be finalized by next week. We will

continue with Facebook, Instagram,

Twitter, Pinterest, YouTube and

Eventbrite. We plan to add listings on

the states sites and Legacy Learning.

We will remove Trip Advisor and add

LinkedIn Company page.

in TANDEM Marketing

These magazines are placed in hotels

around the state. We would like to be

able to do 3 quarter page ads during

peak season.

Midwest Today

This budget allows us to advertise about

8 months out of the year, during our

peak seasons. We not only place ads

but also do one hour shows occasionally.

Radio Advertising

We are working several direct

marketing campaigns that will

focus on Ladies Night Out,

Winter Wonderland and

JunqueFest. It requires sending

postcards to targeted zip codes

and demographics. We will

focus on a 100 mile radius.

Direct Marketing

Activities Guide, Highway 20 Guide

and various advertisements

throughout the year make up this

amount. We also use their online

advertising services.

Freeman Journal and Messenger

This is a new vehicle for us. We will

advertise in the Iowa and Nebraska coop

sections and in the Minnesota paper and

online. We are working with our

marketing agency, inTANDEM marketing

to achieve the best possible ads with a

strong call to action.

AAA Living

Briggs Woods Advertising$2000Video Content Development$1000Content Development$2000Event Advertising $4000Events Promotion$1500Mailing, Postage$4000Online Marketing$5000Midwest Today$1000Radio Advertising$2500Direct Marketing$2500Freeman Journal$5800AAA Living$4000

Total Budget for Marketing:$34,300

Chamber Portion( 30%):$10,290

Hotel Motel Tax Grant Request:$24,010