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Group profile

SL Name ID NO.

1 Mizanur Rahman 009

2 Abdullah All Masum 023

3 Mt. Irin Sultana 036

4 Salma Nasrin 057

Topic

Hospitality Management

Hospitality industry consists of broad category of fields

includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry

depends on the availability of leisure time and disposable income

Bangladesh is one of the emerging

economies in the world

attracts thousands of

foreign tourists, especially the businessmen

and ready-made garment buyers

34 per cent growth in the

first half of the last calendar

year

hotels in Dhaka earned nearly

Tk 1.20 billion in January-June

period

Hospitality sector Name of IndustryAccommodation Radisson Water Garden

Transportation GMG Airline

Tour Operator The Guide Tours Ltd

NTO Bangladesh Parjatan Corporation(BPC)

Food & Beverage Sublime Restaurant

Entertainment Star Cineplex

Recreation & Activities Fantasy Kingdom

Some active hospitality industries in Bangladesh are……….

The leading hotel now

Stand on seven acres land

Earn the largest amount of profit

Radisson earned Tk 292.45 millions in first half of 2010

Occupancy rate 88.22 per cent during January-June of 2010

FeaturesHealth club

Ballroom(s)

Bar/lounge

Gift shops or newsstand

Restaurant(s)

Swimming pool – outdoor

Sauna

Spa

Valet parking

Bangladesh's largest and oldest private

airline

operating domestic, regional, and

international services

currently operating services to different

destinations

India

Pakistan

Nepal

Thailand

Malaysia

Saudi Arabia

United Arab Amirats

Bangladesh

It’s operating in different countries…..

A modern and elegant restaurant

Located in Radisson Water Garden Hotel

Offer fresh, tasty, inventive and wholesome cuisine

Offer wide variety of menus

Menu include food from Bangladesh

Visitors, outside the hotel, can also come to enjoy the recipes

The most experienced and

well-equipped tour operator in

Bangladesh.

The company provides • detailed and up to

date travel information

• tailor-made itineraries

• reliable logistical services

• multi-lingual guides

• transport & accommodation facilities

The Guide Tours Ltd

• The first and only international standard multiplex cinema theatre

• The Cineplex hosts arrays of modern features• Digital Cinema Sound • Dolby Digital • DTS Sound system• State of the Art Projection • automation, and comfortable seating arrangement

• Fantasy Kingdom brings a little bit of Disneyland to Bangladesh

• the most spectacular amusement parks in the country • Its feature include,

» The Santa Maria Viking Ship» Giant Plume Ride, » bumper cars, » Ferris Wheel,» giant dinosaur park» the Rollercoaster

The only National Tourism Organization of the country.

• operating the function of the corporation to promote and develop tourism• promoting tourism• organizing reception and information facilities • creating tourism awareness among the people• publishing tourism publications

Work under the Ministry of Civil Aviation & Tourism of Bangladesh

The purposes are,

Irin sultana

ID NO:036

Management System

The most important mechanism to direct and control

Effective management give direction by setting goals.

Negotiate with individuals when there is conflict.

Different hospitality industry use their specific management system.

Management system cont…..

Management system

Acceptability

Data systemFeedback

Recognition

Training

Marketing function

Marketing function

Strategic positioning

Positioning is mainly obtained by information feeds, which help to position an establishment.

The main forms of positioning are……

•Interior design layout•The recommendations•Publicity•Advertising•The physical presence of the place•Brochures•The attitudes and experience of the staff•The prices and value offered•The ambience•The name, slogan, symbol and logo

The steps in strategic positioning are as follows…….

Target the customer mix you want

Find out what they expect

Decide if planners have the resources to profitably satisfy what the customers expect.

Cont…..

Decide on the key DAB which will give the

organization an SCA

Develop the services and products / facilities to meet the markets

requirement

Develop a staff

commitment to the

positioning of the

organization

Build and sustain the strategic position

with fact

Salma nasrin

ID NO:057

Pricing Strategy

Price helps to determine customer mix.

The rack rate is the regular published room rate

Rack rate is based on a formula; Operating costs + capital recovery + profit /forecasted

number of rooms = PRICE.

Some of the pricing strategies are…..Pricing Strategy

Target profit

Perceived Value Pricing (PVP)

Going rate

Price ranging

Value-added pricing

Price skimming

Penetration pricing

Target profit

Target profit pricing is the amount of net operating income or profit that management desires to achieve at the end of a business period

Perceived Value Pricing (PVP)

PVP is an open line pricing technique where

respondents estimate the price of a new product

compared to those who are already in the market. This method can be used

with concepts or real products.

Going rate

Going rate is the current percentage rate of a commission, discount, or interest with the competition. This rate is based on averaging, keeping pace with the competition.

Price ranging

Price ranging is the lowest and highest prices that a given security reaches over a specified period. It is setting a high

price for the best suites or rooms ranging down to the cheapest rooms, with each drop in price representing a

consequent drop in size views, facilities and extras

Value-added pricing

Value-added pricing is a pricing strategy that attaches value-added features and services to differentiate a market

offering and support higher prices, rather than cutting prices to match competitors.

Price skimming

Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers

the price over time. It is a temporal version of price discrimination/yield management.

Penetration pricing

Penetration pricing is the pricing technique of setting a

relatively low initial entry price, often lower than the eventual market price, to

attract new customers

The strategy works on the expectation that customers will switch to the new brand because of the lower price

Abdullah All Masum

ID NO:23

Marketing Control

Marketing control is the process of monitoring the proposed plans as

they proceed and adjusting where

necessary.

The objectives of marketing control are following:

To make easier involvement in marketing mix by each staff to perform

effectively and efficiently.

To measure the performance of each element of the marketing mix and take

the appropriate action.

To have an efficient

marketing information system with regular and

accurate reporting and a strict timetable.

To have a friendly

environment for both

customers and

employees.

To offer praise and

reward good

performances

Management control

Management control can be defined as the process oriented to verify the advancement status of the planned objectives and the efficacy and efficiency of the organization through the analysis of the resources, costs and proceeds.

The main control approaches are given below…….

Management Control

Market control Profitability control Strategic control Product control

Marketing director/manager

responsible for fulfilling all the

marketing functions to

achieve

sales objective

s

Usually marketing manager reports to

the managing director

personnel work under the supervision of marketing director are…….

Marketing Director

Sales direct

or

Operations

manager

Sales promoti

ons manager

Direct mail

manager

Telemarketing

manager

Product line

manager

Thank you