GREEN HOUSE & FLORICULTURE ORNAMENTAL AS AGRIBUSINESS

Exploring A Wonderful Industry!Indian Institute of Health Management Research

, JaipurSubmitted By:

Deepal SolankiKuldeep TailorLucky Sharma

AGRIBUSINESS Agribusiness is emerging as a specialized branch of

knowledge in the field of management sciences. In this context, agribusiness can be defined as science and practice of activities, with backward and forward linkages, related to production, processing, marketing, trade, and distribution of raw and processed food, feed and fibre, including supply of inputs and services for these activities.

AGRIBUSINESS

Farming

Seed Supply

Agri-Chemicals

Wholesale and Distribution

Retail Sales

Processing

MarketingPackaging

Scope for Agribusiness in India India is endowed with varied ago-climate, which facilitates production of temperate,

sub-tropical and tropical agricultural commodities.

There is growing demand for agricultural inputs like feed and fodder, inorganic fertilizers, bio-fertilizers.

Biotechnology applications in agriculture have vast scope in production of seed, bio-control agents, industrial harnessing of microbes for bakery products.

For production of marine and inland fish and  ornamental fish culture.

The livestock wealth gives enormous scope for production of meat, milk and milk products, poultry products etc

The forest resources can be utilized for production of by products of forestry.

Beekeeping and apiary can be taken up on large scale in India.

Mushroom production for domestic consumption and export .

Contd...Production of vegetables and flowers under green

house.Trained human resources in agriculture .The enhanced agricultural production throws

open opportunities for employment a) marketing, b) transport, c) cold storage and warehousing facilities,d) credit, e) insurance andf) logistic support services.The farmers can be encouraged and educated to switch

over for organic farming.

Green House Any framed or covered structure with controlled environmental condition used for the production of fruits, vegetables,

flowers or growing plants and it allows to operate by man is Green House.

WHERE IT SITUATEDMarketAccessibilityClimatic conditionsWater and other utilitiesZoning regulationsLabour supplyExpansion

STRUCTURAL PARTS OF A GREEN HOUSEWater and electrical lines should be located and

placed before the foundations constructed.The foundation should be level and provide

adequate structural support forth greenhouse. Structural components of a greenhouse include: a) Ridge (top of the greenhouse)b) Anchor support posts (main structural support)c) Trusses (structural strength) d) Purlins (structural strength)e) Ventilators (cooling)f) Cooling fans (cooling)

TYPES OF GREEN HOUSEAttached GreenhousesFreestanding StructuresConnected Greenhouses

MATERIAL USED FOR COVERING OF GREEN HOUSING PolyethyleneGlassCorrugated fibreglass- Reinforced Plasticpolycarbonate

GROWING OF CROPS IN GREEN HOUSESMainly crops grown on raised beds which are

supplied with proper irrigation facilities

GREEN HOUSE VENTILATION Ventilation is one of the most important components

in a successful greenhouse. If there is no proper ventilation, greenhouses and

their plants can become prone to problems. The main purposes of ventilation are to regulate the

temperature to the optimal level, and to ensure movement of air and thus prevent build-up of plant pathogens (such as Botrytis cinerea) that prefer still air conditions.

Ventilation also ensures a supply of fresh air for photosynthesis and plant respiration, and may enable important pollinators to access the greenhouse crop.

USES:Greater environmental control Uniform quality production. Greenhouses may be used to overcome

shortcomings in the growing qualities of a piece of land.

Greenhouses are often used for growing flowers, vegetables, fruits, and transplants.

Special greenhouse varieties of certain exotic crops.

The Three Major Segments of the Horticulture IndustryThe growth and use of plants for their beauty

is the area of horticulture known as ornamental horticultureOrnamental horticulture involves the production

and use of flowering and foliage plants used both indoors and out.

Different Segments of the Ornamental Horticulture IndustryOrnamental horticulture, which is one of the

three segments of the horticulture industry, can itself be broken down into two categoriesThese are floriculture and landscape

horticultureBoth involve the use of flowering and foliage

plants Foliage plants are those used for their colorful

greenery or leaves

Contd...Floriculture is the area of horticulture

associated with cut flowers, potted plants, and annual bedding plants• Producing, transporting, and using flowering

and foliage plants is known as floriculture.Before plants are placed in the landscape,

they are grown and cared for in a nurseryA nursery is a place which specializes in

starting plants, shrubs, and ornamental trees which can later be transplanted to landscape areas

The production and use of plants to beautify the environment is landscape horticulture Landscape horticulture also includes designing

landscaping plans and landscape maintenance

The horticulture industry is the combination of scientific, technological, and production activities that ensure the satisfaction of the consumer

HORTICULTURE

3 major segments of the horticulture industry???The growth and use of plants for their beauty is

the area of horticulture known as ornamental horticulture.

Ornamental horticulture involves the production and use of plants used both indoors and outdoors.

Because of the use of green plants, the ornamental horticulture industry is often referred to as the “green industry.”

Segments of the ornamental horticulture industryOrnamental horticulture can itself be divided into two

categories. floriculture and landscape horticultureBoth involve the use of flowering and foliage plants. Foliage plants are those used for their colorful

greenery or leaves.Floriculture is the area of horticulture associated with

cut flowers, potted plants, and annual bedding plants. Producing, transporting, and using flowering and

foliage plants is known as floriculture. Poinsettias, carnations, philodendrons, and petunias are

names of common plants associated with floriculture.

Why is the ornamental horticulture industry important??Floral production is the growing of flowering or

foliage crops to maturity. Floriculture is an international, multibillion dollar

industry. Mature plants can be sold as cut flowers or

foliage, potted flowering plants, foliage plants, or bedding plants.

Contd..The National Agricultural Statistics Service

reports that in 2004 floriculture crops were worth $5.2 billion on the wholesale market.

California, Florida, Michigan, Texas, and New York led the nation in wholesale floriculture production.

SCOPE OF HORTICULTUREWholesale florists sell both floral products and

materials used in floral designs.Jobs and occupations related to the wholesale floral

industry include manager, buyer, and salesperson.A retail florist shop is a business in which people can

find floral products.

Jobs and occupations related to the retail floral industry include store manager, sales clerk, and designer.

Case Study...Agribusiness 12-14\Success Story.docx