The Power of Dreams

Honda

The Power of Dreams

Honda

The Power of Dreams Honda

The Power of Dreams

Honda

Product

Promotion

Price

Producer

Share holder

Retailer

Customer

Place

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2005 2006 2007 2008 2009

Honda

Yamaha

Honda Yamaha

2005 39% 39%

2006 55.30% 42.70%

2007 58.96% 44.50%

2008 73.96% 50.60%

2009 78.76% 58.60%

The Power of Dreams Honda