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Home Healthcare Market, by Products (Patient Diagnosis/Treatment Devices,
Assistive Technology Based Devices and Enteral Feeding Devices), Services (Rehabilitation, Home Respiratory Therapy, Home Infusion Therapy,
Telehealth and Unskilled Home Healthcare Services) – Global Revenue, Trends,
Growth, Share, Size & Forecast to 2021
October 2016
2
Table of Contents
1 Global Home Healthcare Market Overview .............................................................................. 12
1.1 Definitions ....................................................................................................................... 12
1.2 Research Methodology .................................................................................................... 13
1.2.1 Global Home Healthcare Market Research Methodology .......................................... 14
1.3 Segmentation ................................................................................................................... 14
1.3.1 Global Home Healthcare Market Segmentation ........................................................ 14
2 Executive Summary ................................................................................................................. 15
2.1 Market Summary: Global Home Healthcare Market ......................................................... 15
2.2 Waterfall Representation: Global Home Healthcare Market, By Products, 2015 (US$
million) ........................................................................................................................................ 17
2.3 Waterfall Representation: Global Home Healthcare Market, By Services, 2015 (US$ million)
........................................................................................................................................ 17
2.4 Comparative Analysis: Global Home Healthcare Market, by Geography, 2015 (Value %) .. 18
3 Global Home Healthcare Market Dynamics .............................................................................. 19
3.1 Introduction ..................................................................................................................... 19
3.1.1 Market Dynamics: Global Home Healthcare Market ................................................. 20
3.2 Drivers ............................................................................................................................. 20
3.2.1 Favorable government initiatives .............................................................................. 20
3.2.2 Increasing incidence of chronic diseases ................................................................... 21
3.2.3 Aging population globally ......................................................................................... 21
3.2.3.1 Market Drivers: Impact Analysis............................................................................ 22
3.3 Restraints ......................................................................................................................... 22
3.3.1 Stringent reimbursement policies ............................................................................. 22
3.3.2 Inaccuracy issues with respect to the home care medical devices ............................. 22
3.3.2.1 Market Restraints: Impact Analysis ....................................................................... 23
3.4 Opportunities ................................................................................................................... 23
3.4.1 Increase investment in emerging geographies will provide a good opportunity to
record high revenue ................................................................................................................ 23
3.5 Trends .............................................................................................................................. 24
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3.5.1 Shifting trend towards telehealth and telemonitoring services ................................. 24
4 Industry Analysis ...................................................................................................................... 25
4.1 Value Chain Analysis: Global Home Healthcare Market, By Products ................................ 25
4.1.1 Value Chain Analysis: Global Home Healthcare Market ............................................. 25
4.2 Average Selling Price Analysis ........................................................................................... 25
4.2.1 Average Selling Price Analysis: Global Home Healthcare Market ............................... 26
4.3 New Technology/Service Roadmap .................................................................................. 26
5 Global Home Healthcare Market, By Products ......................................................................... 28
5.1 Introduction ..................................................................................................................... 28
5.1.1 Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021) ....... 28
5.2 Patient Diagnosis/Treatment Devices ............................................................................... 29
5.2.1 Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$
million) and Compounded Annual Growth Rate (2013 – 2021), by Products ............................. 29
5.2.2 Blood Glucose Monitors ........................................................................................... 30
5.2.2.1 Global Blood Glucose Monitors Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 31
5.2.3 Heart Rate Monitors ................................................................................................. 32
5.2.3.1 Global Heart Rate Monitors Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 32
5.2.4 Sleep Apnea Monitors .............................................................................................. 33
5.2.4.1 Global Sleep Apnea Monitors Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 34
5.2.5 Pedometers .............................................................................................................. 34
5.2.5.1 Global Pedometers Market Size (US$ million) and Compounded Annual Growth
Rate (2013 – 2021) ............................................................................................................... 35
5.2.6 Pregnancy Test Kits................................................................................................... 35
5.2.6.1 Global Pregnancy Test Kits Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 36
5.2.7 Insulin Delivery Devices ............................................................................................ 36
5.2.7.1 Global Insulin Delivery Devices Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 37
5.2.8 Dialysis Devices ........................................................................................................ 38
5.2.8.1 Global Dialysis Devices Market Size (US$ million) and Compounded Annual Growth
Rate (2013 – 2021) ............................................................................................................... 39
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5.2.9 Blood Pressure Monitors .......................................................................................... 39
5.2.9.1 Global Blood Pressure Monitors Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 40
5.2.10 Pulse Oximeters ....................................................................................................... 41
5.2.10.1 Global Pulse Oximeters Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 41
5.2.11 Others ...................................................................................................................... 42
5.2.11.1 Global Others Market Size (US$ million) and Compounded Annual Growth Rate
(2013 – 2021). ...................................................................................................................... 42
5.3 Assistive Technology Based Devices ................................................................................. 43
5.3.1 Global Home Healthcare for Assistive Technology Based Devices Market Size (US$
million) and Compounded Annual Growth Rate (2013 – 2021) ................................................. 43
5.3.2 Wheelchairs ............................................................................................................. 43
5.3.2.1 Global Wheelchairs Market Size (US$ million) and Compounded Annual Growth
Rate (2013 – 2021) ............................................................................................................... 44
5.3.3 Walkers and Rollators ............................................................................................... 44
5.3.3.1 Global Walkers and Rollators Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 45
5.3.4 Cranes and Crutches ................................................................................................. 45
5.3.4.1 Global Cranes and Crutches Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 46
5.4 Enteral Feeding Devices ................................................................................................... 46
5.4.1 Global Home Healthcare for Enteral Feeding Devices Market Size (US$ million) and
Compounded Annual Growth Rate (2013 – 2021) .................................................................... 47
6 Global Home Healthcare Market, By Services........................................................................... 48
6.1 Introduction ..................................................................................................................... 48
6.1.1 Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021) ......... 48
6.2 Home Rehabilitation Services ........................................................................................... 49
6.2.1.1 Global Home Rehabilitation Services Market Size (US$ million) and Compounded
Annual Growth Rate (2013 – 2021) ...................................................................................... 51
6.3 Home Respiratory Therapy Services ................................................................................. 51
6.3.1.1 Global Home Respiratory Therapy Services Market Size (US$ million) and
Compounded Annual Growth Rate (2013 – 2021) ................................................................ 52
6.4 Home Infusion Therapy Services....................................................................................... 52
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6.4.1.1 Global Home Infusion Therapy Services Market Size (US$ million) and Compounded
Annual Growth Rate (2013 – 2021) ...................................................................................... 53
6.5 Telehealth Services .......................................................................................................... 53
6.5.1.1 Global Telehealth Services Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021) .................................................................................................. 54
6.6 Unskilled Home Healthcare Services ................................................................................. 55
6.6.1.1 Global Unskilled Home Healthcare Services Market Size (US$ million) and
Compounded Annual Growth Rate (2013 – 2021) ................................................................ 57
7 Global Home Healthcare Market, Geographic Analysis ............................................................. 58
7.1 Introduction ..................................................................................................................... 58
7.1.1 Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021) .......... 58
7.2 North America.................................................................................................................. 58
7.2.1 North America Home Healthcare Market; Market Size (US$ million), By Country (2013
– 2021) ................................................................................................................................. 59
7.2.2 North America Home Healthcare Market; Market Size (US$ million) and Growth Rate
(2013 – 2021) .......................................................................................................................... 59
7.2.3 North America Home Healthcare Market; Market Size (US$ million), By Products
(2013 – 2021) .......................................................................................................................... 60
7.2.4 North America Home Healthcare Market; Market Size (US$ million), By Services (2013
– 2021) ................................................................................................................................. 61
7.3 Europe ............................................................................................................................. 61
7.3.1 Europe Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021)
................................................................................................................................. 62
7.3.2 Europe Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 –
2021) ................................................................................................................................. 62
7.3.3 Europe Home Healthcare Market; Market Size (US$ million), By Products (2013 –
2021) ......................................................................................................................................63
7.3.4 Europe Home Healthcare Market; Market Size (US$ million), By Services (2013 – 2021)
......................................................................................................................................63
7.4 Asia-Pacific ....................................................................................................................... 64
7.4.1 Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Country (2013 –
2021) ................................................................................................................................. 64
7.4.2 Asia-Pacific Home Healthcare Market; Market Size (US$ million) and Growth Rate
(2013 – 2021) .......................................................................................................................... 65
7.4.3 Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Products (2013 –
2021) ................................................................................................................................. 65
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7.4.4 Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Services (2013 –
2021) ................................................................................................................................. 66
7.5 Rest of the World ............................................................................................................. 66
7.5.1 Rest of the World Home Healthcare Market; Market Size (US$ million), By Country
(2013 – 2021) .......................................................................................................................... 67
7.5.2 Rest of the World Home Healthcare Market; Market Size (US$ million) and Growth
Rate (2013 – 2021)................................................................................................................... 68
7.5.3 Rest of the World Home Healthcare Market; Market Size (US$ million), By Products
(2013 – 2021) .......................................................................................................................... 69
7.5.4 Rest of the World Home Healthcare Market; Market Size (US$ million), By Services
(2013 – 2021) .......................................................................................................................... 69
8 Competitive Landscape ............................................................................................................ 71
8.1 Market Share Analysis, by Key Players: Global Home Healthcare Market, by Products ...... 71
8.1.1 Market Share Analysis: Global Home Healthcare Market, by Key Players .................. 71
9 Company Profile ...................................................................................................................... 73
9.1 Koninklijke Philips N.V. .................................................................................................... 73
9.1.1 Company Overview .................................................................................................. 73
9.1.2 Financial Overview ................................................................................................... 73
9.1.3 Business Strategy...................................................................................................... 74
9.1.3.1 Strength and Weakness ........................................................................................ 74
9.1.3.2 Research and Development Expenses ................................................................... 74
9.1.3.3 Merger and Acquisitions ....................................................................................... 74
9.1.3.4 Product Approval and Development ..................................................................... 75
9.2 Medtronic ........................................................................................................................ 76
9.2.1 Company Overview .................................................................................................. 76
9.2.2 Financial Overview ................................................................................................... 76
9.2.3 Business Strategy...................................................................................................... 77
9.2.3.1 Strength and Weakness ........................................................................................ 77
9.2.3.2 Research and Development Expenses ................................................................... 77
9.2.3.3 Merger and Acquisitions ....................................................................................... 77
9.3 Kindred Healthcare, Inc. . ................................................................................................. 78
9.3.1 Company Overview .................................................................................................. 78
9.3.2 Financial Overview ................................................................................................... 78
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9.3.3 Business Strategy...................................................................................................... 78
9.3.3.1 Strength and Weakness ........................................................................................ 78
9.3.3.2 Merger and Acquisitions ....................................................................................... 79
9.4 Johnson & Johnson Private Limited .................................................................................. 80
9.4.1 Company Overview .................................................................................................. 80
9.4.2 Financial Overview ................................................................................................... 80
9.4.3 Business Strategy...................................................................................................... 81
9.4.3.1 Strength and Weakness ........................................................................................ 81
9.4.3.2 Research and Development Expenses ................................................................... 81
9.4.3.3 Merger and Acquisitions ....................................................................................... 81
9.4.3.4 Product Approval and Development ..................................................................... 82
9.5 Invacare Corporation ....................................................................................................... 83
9.5.1 Company Overview .................................................................................................. 83
9.5.2 Financial Overview ................................................................................................... 83
9.5.3 Business Strategy...................................................................................................... 83
9.5.3.1 Strength and Weakness ........................................................................................ 83
9.5.3.2 Research and Development Expenses ................................................................... 84
9.5.3.3 Product Approval and Development ..................................................................... 84
9.6 Bayer AG .......................................................................................................................... 85
9.6.1 Company Overview .................................................................................................. 85
9.6.2 Financial Overview ................................................................................................... 85
9.6.3 Business Strategy...................................................................................................... 85
9.6.3.1 Strength and Weakness ........................................................................................ 85
9.6.3.2 Research and Development Expenses ................................................................... 86
9.6.3.3 Merger and Acquisitions ....................................................................................... 86
9.6.3.4 Product Approval and Development ..................................................................... 86
9.7 Abbott ............................................................................................................................. 87
9.7.1 Company Overview .................................................................................................. 87
9.7.2 Financial Overview ................................................................................................... 87
9.7.3 Business Strategy...................................................................................................... 88
9.7.3.1 Strength and Weakness ........................................................................................ 88
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9.7.3.2 Research and Development Expenses ................................................................... 88
9.7.3.3 Merger and Acquisitions ....................................................................................... 88
9.8 Fresenius SE & Co KGaA ................................................................................................... 89
9.8.1 Company Overview .................................................................................................. 89
9.8.2 Financial Overview ................................................................................................... 89
9.8.3 Business Strategy...................................................................................................... 89
9.8.3.1 Strength and Weakness ........................................................................................ 89
9.8.3.2 Research and Development Expenses ................................................................... 90
9.8.3.3 Product Approval and Development ..................................................................... 90
10 SCALAR 360 Degree Market Perspective .................................................................................. 91
10.1 National Healthcare Expenditure, 2014 (in billion) ............................................................ 92
11 Appendix ................................................................................................................................. 93
11.1.1 List of Acronyms ....................................................................................................... 93
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List of Tables Table 1. Market Summary: Global Home Healthcare Market ..................................................... 15
Table 2. Market Drivers: Impact Analysis ................................................................................... 22
Table 3. Market Restraints: Impact Analysis ............................................................................... 23
Table 4. Average Selling Price Analysis: Global Home Healthcare Market ................................... 26
Table 5. Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021)........... 28
Table 6. Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$
million) and Compounded Annual Growth Rate (2013 – 2021), By Products .................................... 29
Table 7. Global Home Healthcare for Assistive Technology Based Devices Market Size (US$
million) and Compounded Annual Growth Rate (2013 – 2021)......................................................... 43
Table 8. Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021) ............. 48
Table 9. Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021) .............. 58
Table 10. North America Home Healthcare Market; Market Size (US$ million), By Country (2013 –
2021) .................................................................................................................................... 59
Table 11. North America Home Healthcare Market; Market Size (US$ million), By Products (2013 -
–2021) .................................................................................................................................... 60
Table 12. North America Home Healthcare Market; Market Size (US$ million), By Services (2013 –
2021) .................................................................................................................................... 61
Table 13. Europe Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021) 62
Table 14. Europe Home Healthcare Market; Market Size (US$ million), By Products (2013 – 2021) ..
.................................................................................................................................... 63
Table 15. Europe Home Healthcare Market; Market Size (US$ million), By Services (2013 – 2021)63
Table 16. Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Country (2013 –
2021) ..........................................................................................................................................64
Table 17. Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Products (2013 –
2021) .................................................................................................................................... 65
Table 18. Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Services (2013 –
2021) .................................................................................................................................... 66
Table 19. Rest of the World Home Healthcare Market; Market Size (US$ million), By Country (2013
– 2021) .................................................................................................................................... 67
Table 20. Rest of the World Home Healthcare Market; Market Size (US$ million), By Products
(2013 – 2021). ................................................................................................................................. 69
Table 21. Rest of the World Home Healthcare Market; Market Size (US$ million), By Services (2013
– 2021) .................................................................................................................................... 69
Table 22. List of Acronyms ........................................................................................................... 93
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List of Figures Figure 1. Global Home Healthcare Market Research Methodology ............................................. 14
Figure 2. Global Home Healthcare Market Segmentation ............................................................ 14
Figure 3. Global Home Healthcare Market Size Waterfall Representation, By Products, 2015 (US$
million) .................................................................................................................................... 17
Figure 4. Global Home Healthcare Market Size Waterfall Representation, By Services, 2015 (US$
million) .................................................................................................................................... 17
Figure 5. Comparative Analysis, Global Home Healthcare Market, by Geography, 2015 (Value %) ...
.................................................................................................................................... 18
Figure 6. Market Dynamic: Global Home Healthcare Market ....................................................... 20
Figure 7. Value Chain Analysis: Global Home Healthcare Market................................................. 25
Figure 8. Global Blood Glucose Monitors Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021).............................................................................................................. 31
Figure 9. Global Heart Rate Monitors Market Size (US$ million) and Compounded Annual Growth
Rate (2013 – 2021) .......................................................................................................................... 32
Figure 10. Global Sleep Apnea Monitors Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021).............................................................................................................. 34
Figure 11. Global Pedometers Market Size (US$ million) and Compounded Annual Growth Rate
(2013 – 2021) ................................................................................................................................. 35
Figure 12. Global Pregnancy Test Kits Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021).............................................................................................................. 36
Figure 13. Global Insulin Delivery Devices Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021).............................................................................................................. 37
Figure 14. Global Dialysis Devices Market Size (US$ million) and Compounded Annual Growth
Rate (2013 - 2021) ......................................................................................................................... 39
Figure 15. Global Blood Pressure Monitors Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021).............................................................................................................. 40
Figure 16. Global Pulse Oximeters Market Size (US$ million) and Compounded Annual Growth
Rate (2013 – 2021) .......................................................................................................................... 41
Figure 17. Global Others Market Size (US$ million) and Compounded Annual Growth Rate (2013
– 2021) ................................................................................................................................. 42
Figure 18. Global Wheelchairs Market Size (US$ million) and Compounded Annual Growth Rate
(2013 – 2021) ................................................................................................................................. 44
Figure 19. Global Walkers and Rollators Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021).............................................................................................................. 45
Figure 20. Global Cranes and Crutches Market Size (US$ million) and Compounded Annual
Growth Rate (2013 – 2021).............................................................................................................. 46
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Figure 21. Global Home Healthcare for Enteral Feeding Devices Market Size (US$ million) and
Compounded Annual Growth Rate (2013 – 2021) ............................................................................ 47
Figure 22. Global Home Rehabilitation Services Market Size (US$ million) and Compounded
Annual Growth Rate (2013 – 2021) .................................................................................................. 51
Figure 23. Global Home Respiratory Therapy Services Market Size (US$ million) and
Compounded Annual Growth Rate (2013 – 2021) ............................................................................ 52
Figure 24. Global Home Infusion Therapy Services Market Size (US$ million) and Compounded
Annual Growth Rate (2013 – 2021) .................................................................................................. 53
Figure 25. Global Telehealth Services Market Size (US$ million) and Compounded Annual Growth
Rate (2013 – 2021) .......................................................................................................................... 54
Figure 26. Global Unskilled Home Healthcare Services Market Size (US$ million) and
Compounded Annual Growth Rate (2013 – 2021) ............................................................................ 57
Figure 27. North America Home Healthcare Market; Market Size (US$ million) and Growth Rate
(2013 – 2021) ................................................................................................................................. 59
Figure 28. Europe Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 –
2021) ................................................................................................................................. 62
Figure 29. Asia-Pacific Home Healthcare Market; Market Size (US$ million) and Growth Rate
(2013 – 2021) ................................................................................................................................. 65
Figure 30. Rest of the World Home Healthcare Market; Market Size (US$ million) and Growth
Rate (2013 – 2021) .......................................................................................................................... 68
Figure 31. Market Share Analysis: Global Home Healthcare Market, by Key Players .................. 71
Figure 32. Koninklijke Philips N.V. Revenue, 2013 – 2015 (US$ million) ..................................... 73
Figure 33. Medtronic Revenue, 2013 – 2015 (US$ million) ........................................................ 76
Figure 34. Kindred Healthcare, Inc. Revenue, 2013 – 2015 (US$ million) ................................... 78
Figure 35. Johnson & Johnson Private Limited, Revenue, 2013 – 2015 (US$ million).................. 80
Figure 36. Invacare Corporation Revenue, 2013 – 2015 (US$ million) ........................................ 83
Figure 37. Bayer AG. Revenue, 2013 – 2015 (US$ million) ......................................................... 85
Figure 38. Abbot Revenue, 2013 – 2015 (US$ million) ............................................................... 87
Figure 39. Fresenius SE & Co KGaA Revenue, 2013 – 2015 (US$ million) .................................... 89
Figure 40. Global Unskilled Home Healthcare Services Market Size (US$ million) and
Compounded Annual Growth Rate (2013 – 2021) ............................................................................ 92
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1 Global Home Healthcare Market Overview
1.1 Definitions
Home healthcare market involves the market study for wide range of home medical
devices and services that help patients to treat or diagnose a variety of chronic
diseases. Home healthcare offers lucrative business opportunities to the companies
due to increased acceptance of home healthcare, technological advancements, and
cost-effective alternatives compared to hospital visits. The 'Global Home Healthcare
Market – Industry Analysis, Market Size and Forecast (2013 – 2021)' report includes
market size and forecast, estimated for the period of 2016 to 2021. This report
encompasses a detailed study of various home medical devices and home
healthcare services for geographies such as North America, Europe, Asia, and the
Rest of the World.
Product segment of the market is primarily categorized into patient
diagnosis/treatment devices, assistive technology based devices, and enteral
feeding devices. These segments are further divided into: patient
diagnosis/treatment devices — blood glucose monitors, heart rate monitors, sleep
apnea monitors, pedometers, pregnancy test kits, insulin delivery devices, dialysis
devices, sleep apnea monitors, pulse oximeters, and others (coagulation monitors,
nebulizers etc.), and assistive technology based devices — wheelchairs, walkers
and rollators, cranes, and crutches products. The market size and forecast for each
product type has been provided for the period 2013 – 2021, considering 2014 as the
base year. The report also provides the compounded annual growth rate and due to
(% CAGR) for the forecast period 2016 – 2021, for each segment.
Services segment categorized as rehabilitation services, home respiratory therapy
services, telehealth services, home infusion therapy services, and unskilled home
healthcare services. The market size (US$ million) and forecast for the segment has
been provided for the period 2013 – 2021, where 2016 – 2021 is the forecast period.
Based on geography, the market is segmented as North America, Europe, Asia, and
the Rest of the World (RoW). The market size and forecast for geography has been
estimated for the period of 2013 – 2021, in terms of revenue (US$ million). The
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report also estimates the compounded annual growth rate (CAGR%) during the
forecast period from 2016 to 2021, for all the geographies mentioned above.
1.2 Research methodology
The research methodology for market research reports at Scalar Market Research
includes a combination of top-down and bottom-up research formats. Continuous
market tracking, rigorous fact-checking, data-triangulation, and multiple layers of
quality control ensure high-quality data that can be leveraged for actionable insights.
Scalar Market Research methodology starts with extensive secondary research.
Secondary research represents the analysis of SEC filings, annual reports, financial
reports, investor presentations, and technical & industry publications. This secondary
research is supplemented by primary research in order to validate the data and
estimations. A process of primary research involves in-depth interviews with a wide
range of eminent industry participants and key opinion leaders operating in this
market. These interactions helped us to understand several facets of the market with
respect to manufacturers’ and buyers’ perspective. Also, data synthesis and
triangulation techniques are used to develop the market model. The model
represents current consensus market opinion. The market estimates from the model
are used to generate reports that include qualitative and quantitative insights about
the market.
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1.2.1 Global Home Healthcare Market Research Methodology Figure 1. Global Home Healthcare Market Research Methodology
Global
Market
Size
Market-specific Revenues of Key Market
Players
Revenues of Key Market Players
Global Market
Size
Segment-specific Market Size
Regional
Market
Size
Bottom-up
Top-down
1.3 Segmentation
1.3.1 Global Home Healthcare Market Segmentation Figure 2. Global Home Healthcare Market Segmentation
Home Healthcare Market
Patient Diagnosis
Patient Diagnosis
Blood Glucose Monitors
Enteral Feeding Devices
Assistive Technology based Devices
Heart Rate Monitors
Sleep Apnea Monitors
PedometersPregnancy Test
Kits Insulin Delivery
Devices
Dialysis Devices
OthersPulse
OximetersBlood Pressure
Monitors
Assistive Technology based Devices
Wheel Chairs Cranes & CrutchesWalker & Rollators
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2 Executive Summary
Home healthcare comprise of home medical devices and home healthcare services
that aid in curing and management of chronic diseases such as diabetes, cardiac
disorder, and respiratory diseases. The prevalence/incidence of these chronic
diseases is increasing worldwide for which home healthcare market serve as
prominent alternative for the diagnosis and mitigation of these diseases. These
devices and services enable patients to monitor vital signs and chronic health
conditions on day-to-day basis at home facility. Increasing number of people
affecting with these chronic diseases coupled with growing geriatric population
globally drives the market growth. Furthermore, advancement in technologies is
further stimulating the utilization of homecare devices and services, leading to the
market growth. On other side, unfavorable reimbursement schemes coupled with the
high cost of some medical devices hampers the market growth to some extent.
2.1 Market Summary: Global Home Healthcare Market Table 1. Market Summary: Global Home Healthcare Market
Factors 2013 2021
Global Home Healthcare Market
(US$ million) 135,261.7 257,339.1
Global Home Healthcare Market,
By Products (US$ million)
Largest Revenue Generating
Market, By Products (US$ million)
Lowest Revenue Generating
Market, By Products (US$ million)
Segment with Highest Growth
Rate, By Products (US$ million)
Global Home Healthcare Market,
By Services (US$ million)
Largest Revenue Generating
Market, By Services (US$ million)
Lowest Revenue Generating
Market, By Services (US$ million)
Segment with Highest Growth
Rate, By Services (US$ million)
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Global Home Healthcare Market,
By Geography (US$ million)
Largest Revenue Generating
Market, By Regions (US$ million)
Lowest Revenue Generating
Market, By Regions (US$ million)
Segment with Highest Growth
Rate, By Regions (US$ million)
Key Market Players
Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis
Global home healthcare market is primarily categorized as product and services
segment. Among the different category of product segment, patient
diagnosis/treatment devices accounted for the largest product segment, accounted
for the XX% share of the total product segment market revenue in 2015. Increasing
demand for blood glucose monitors, insulin delivery devices, and pregnancy test kits
drives the overall market growth. However, enteral feeding devices recorded lowest
revenue as feeding devices such as enteral tubes and enteral pumps are commonly
preferred to use in hospital settings with the help of skilled healthcare professionals.
Home healthcare services segment divided into rehabilitation services, home
respiratory therapy, home infusion therapy, telehealth, and unskilled home
healthcare services. Among which, unskilled home healthcare captured largest
revenue of the total services market (US$ XX million in 2015) due to high demand of
this service in developing regions of Middle East and North Africa. On the contrary,
increasing acceptance of telehealth services due to its cost-effectiveness have made
this service segment as the fastest-growing service segment with XX% CAGR from
2016 – 2021.
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3 Global Home Healthcare Market Dynamics
3.1 Introduction
Globally, healthcare model is witnessing major shift from hospital-based treatment to
the increase in use of home healthcare products and services. Home healthcare
represents wide range of medical devices and community based services to support
patients from chronic disease conditions such as blood pressure, diabetes, cancer,
cardiovascular disorder, and others. Home-based medical devices and services play
an important role in providing personal care to patients in managing and curing these
diseases. It helps patients in maintaining personal health with the use of various
types of home healthcare devices and services such as blood glucose monitors,
blood pressure monitors, rehabilitation services, etc. Increasing patient population
diagnosed with chronic diseases such as diabetes, blood pressure and
cardiovascular conditions would drive the demand for home-based medical devices
and services. These diseases demands continuous monitoring of vital parameters
which can be done by home devices. Thus, home healthcare is being rapidly
adopted by consumers in order to measure vital parameters on a regular basis and
to cut down medical costs. In addition, demand for self-medication and home-based
treatment is increasing, as more patients are opting for diagnosis and treatment of
specific diseases at the comfort of their homes. Rising awareness about lifestyle
disorders and rapid technological developments in home medical devices have
further accelerated the growth of the home healthcare market globally. However,
high cost of some home devices such as heart rate monitors and dialysis devices,
stringent reimbursement policies coupled with inaccuracy of home medical devices
hampers the overall home healthcare market growth.
Market dynamics comprise of market drivers, market restrains, market opportunities,
and market trends that affects the growth of the global home healthcare market.
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3.1.1 Market Dynamics: Global Home Healthcare Market Figure 6. Market Dynamics: Global Home Healthcare Market
Market DynamicsDrivers Favourable government
initiatives Increase incidence of
chronic diseasesDevelopment of
technology enabled home health care products & service
Ageing population globally
Restrains Stringent
reimbursement policies Inaccuracy issues with
respect to the home care medical devices
Opportunities Increase investment in
emerging geographies will provide a good opportunity to record high revenue
Trends Shifting trend towards
telehealth and telemonitoring services
Source: Scalar Market Research Analysis
3.2 Drivers
3.2.1 Favorable government initiatives
Government of various developing or developed regions is increasingly spending
their healthcare expenditure for home healthcare services due to continuous
increase in demand for home healthcare among end-users. For example, in the U.S.,
home care accounts for approximately 3% (US$ 68 billion/year) of national health
spending which is projected to increase by around 9% annually. Furthermore,
government organizations are also engaged in organizing awareness programs for
home healthcare services/products, which would stimulate the uptake of home
healthcare across the globe. For example, National Home Health Care Foundation is
engaged in organizing awareness program for home healthcare. The organization is
promoting home health awareness among patients and their families in order to
support governmental efforts through its “Health Awareness Program”. Thus, these
type of initiatives, would in turn, encourage end-users to opt for home healthcare,
leading to the market growth.
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4 Industry Analysis
4.1 Value Chain Analysis: Global Home Healthcare Market, By Products
4.1.1 Value Chain Analysis: Global Home Healthcare Market Figure 7. Value Chain Analysis: Global Home Healthcare Market
DesignDelivering product to customer
Managing the point of sales
Managing and Distributing
Product to be sold
Acquiring, Storing & Preparing raw material inputs
Purchasing or Building
Inventory
Prototype Process
Development Regulatory
Approvals Sustain
Engineering
Marketing And Sales
Inventory Management
& Distribution
Manufacturing And
Assembling
New Product Development
Sourcing And Development
Customer Fulfilment
Software Development
Electrical / Electronic Components
Precision Metal Parts / Works
Plastic Extrusion And Moulding
Weaving / Knitting
Assembly Packaging Sterilization
Final Product Distributor Mail Order
Distributor
Campaign Advertisement Product
Display Sales
Training Consulting Repair &
Maintenance Customer
Feedback & Queries
Home Healthcare Products Goble Value Chain
Source: Scalar Market Research Analysis
4.2 Average Selling Price Analysis
The home healthcare market is fragmented in nature, where large number of key
companies are offering variety of different products/services at different price range.
Thus, in order to estimate the average selling price for each home healthcare
product, we have considered parameters such as consumption pattern, demand and
supply ratio, technological up-gradation, and market saturation. Furthermore,
manufacturing costs play an essential role in the pricing of these homecare products.
Considering the demand-pricing scenario in different regions such as North America,
Europe and Asia-Pacific, we have arrived at the following average pricing:
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5 Global Home Healthcare Market, by Products
5.1 Introduction
Home healthcare devices is defined as the group of medical equipments that can be
used at home settings for the diagnosis, treatment and mitigation of the chronic
diseases such as diabetes, hypertension, sleep disorder, mobility disorders and
others. According to the official U.S. Government Site for Medicare, home healthcare
is usually less expensive and more convenient treatment option as compared to the
hospital or skilled nursing facility therapy. The market for home healthcare products
is driven by various factors such as increasing incidences of chronic diseases,
consistent rise in geriatric population, positive government initiatives, introduction of
advanced technology based home devices and others. However, high cost of some
home healthcare devices such as dialysis devices and sleep apnea products
hampers the market growth to some extent. In addition, strict reimbursement policies
and accuracy issues would further hamper the growth of the home healthcare
products market.
5.1.1 Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021)
Table 5. Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021)
Segments 2013 2014 2015 2016 2017 2018 2019 2020 2021
CAGR%
(2016 –
2021)
Patient
Diagnosis/Treatment
Devices
Assistive Technology
based Devices
Enteral Feeding
Devices 521.0
Total
Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis
The global market for home healthcare, by products is majorly categorized as
patient’s diagnosis/treatment devices, assistive technology based devices and
enteral feeding devices market. Among which, patient diagnosis/treatment devices
were the largest product segment in 2015, and is expected to be the fastest-growing
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segment during the forecast period. Consistent rise in chronic diseases globally
coupled with increasing patient preference for home devices such as blood glucose
monitors and blood pressure monitors drives the market growth of this segment.
The global home healthcare grew from US$ XX million in 2013 to US$ XX million in
2021. This market is expected to grow at a compounded annual growth rate of XX%
in the forecast period.
5.2 Patient Diagnosis/Treatment Devices
Patient diagnosis/treatment devices were the largest product segment in 2015,
accounting for the XX% share of the total market during the same year. This
segment includes a wide range of medical equipment that can be used for the
diagnosis or treatment of chronic diseases such as hypertension, diabetes,
cardiovascular disorders, asthma, kidney problems, sleep disorders, and many
others. The global market for home patient diagnosis/treatment device is segmented
into blood glucose monitors, heart rate monitors, sleep apnea monitors, pedometers,
pregnancy test kits, insulin delivery devices, dialysis devices, sleep apnea monitors,
pulse oximeters, and others (coagulation monitors, nebulizers, etc.).
5.2.1 Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$ million) and Compounded Annual Growth Rate (2013 – 2021), By Products
Table 6. Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$ million) and Compounded Annual Growth Rate (2013 – 2021), By Products
Products 2013 2014 2015 2016 2017 2018 2019 2020 2021
CAGR%
(2016 –
2021)
Blood
Glucose
Monitors
Heart Rate
Monitors 580.8
Sleep Apnea
Monitors
Pedometer
Pregnancy
Test Kits
Insulin
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Devices
Dialysis
Devices
Sleep Apnea
Monitors
Pulse
Oximeters
Others
Total
Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis
The global home healthcare for patient diagnosis/treatment devices market grew
from US$ XX million in 2013 to US$ XX million in 2021. The market is expected to
grow at a compounded annual growth rate of XX% in the forecast period.
5.2.2 Blood Glucose Monitors
Home blood glucose monitors market recorded US$ XX million in 2015, XX% share
of the total patient diagnosis/treatment devices market. Home blood glucose
monitors are used to measure and regulate glucose levels of a patient. These
glucose monitors are small electronic devices that can be used to determine
approximate concentration of glucose in the blood. Home blood glucose monitors
comprise a meter and a strip that helps to measure the glucose level. High growth of
this segment is primarily attributed to consistent rise in diabetic population globally.
According to the World Health Organization (WHO), the number of diabetic patients
worldwide estimated to be 347 million in 2013, and is likely to reach 380 million by
2025. As per International Diabetes Federation (IDF) estimates, around 366 million
people were diagnosed with diabetes globally in 2011, and the number is expected
to reach 552 million (rise of 9.9%) by 2030. This rise in diabetic patients is expected
to accelerate the growth of the home blood glucose monitors market.
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6 Global Home Healthcare Market, by Services
6.1 Introduction
Home healthcare services comprise of treatment services for disabled or ill patients
who have short-term or long-term need of medical care for diseases such as
cardiovascular, diabetes and obstructive pulmonary diseases. This treatment
services includes skilled nursing services, medication services, medical equipment,
personal care services (such as bathing and transportation), and therapeutic
services such as respiratory and physical therapy services. Home healthcare
services market is majorly driven by the presence of large number of players who
provide variety of services. For example, Maxim Healthcare Services, Inc. offers both
skilled medical care and non-medical services for adults and pediatric patients in the
comfort of the home. In addition, the company offers variety of home healthcare
services such as therapy services, companion care, disabled people care, skilled
medical care and other services. Thus, these offerings would in turn attract large
number of patients to avail home healthcare services, thereby enhancing market
growth.
6.1.1 Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021)
Table 8. Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021)
Services 2013 2014 2015 2016 2017 2018 2019 2020 2021
CAGR% (2016 –
2021)
Rehabilitation Services
Respiratory
Services
Infusion
Services
Telehealth
Services 5,615.1
Unskilled Services
Total
Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis
The home healthcare services market is also expected to grow at a steady rate as
several organizations have started offering accreditation programs that help key
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companies to improve the home business operation and quality of patient care. For
example, the Accreditation Commission for Health Care (ACHC) is a non-profit
national healthcare accrediting organization. This organization is dedicated to deliver
accreditation standard for in-home aide services. The ACHC is actively engaged in
partnering with companies that seek accreditation and related services. These efforts
by private and government organizations would build a healthy platform to develop
the healthcare services market, which would drive the overall market. In addition,
increasing Medicare approved home healthcare services, cost effectiveness and
high comfort with home healthcare services would boost market growth. However,
limited geographic presence of home healthcare services providers would hamper
the market growth. For example, key players such as Maxim Healthcare Services,
Inc. and Lincare, Inc. dominate the U.S. and Europe markets, whereas these
companies do not have significant presence in the emerging economies in Asia-
Pacific and the Rest of the World. This factor would in turn hamper the growth of the
home healthcare services market to a certain extent.
The home healthcare services market is segmented into rehabilitation services,
telehealth and telemedicine services, infusion therapy services, respiratory therapy
services, and unskilled home healthcare services. Of these, rehabilitation services
and unskilled home healthcare services captured large chunk of the home
healthcare services revenue in 2015. The prime reason for the growth of these
segments is the growing demand for rehab services in developed regions coupled
with high acceptance of unskilled home healthcare services in developing regions.
The global home healthcare is expected to grow from US$ XX million in 2013 to US$
XX million in 2021. This market is expected to grow at a compounded annual growth
rate of XX% in the forecast period, 2016 – 2021.
6.2 Home Rehabilitation Services
Home rehabilitation services comprise of physical therapy services, occupational
services and speech therapy services. These services help patients to recover from
acute or chronic injury and illness such as Parkinson’s disease, cancer, arthritis,
neurological disorders, and others. Among the different types of rehab services,
physical home rehabilitation services includes back-to-work training program to
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7 Global Home Healthcare Market, Geographic Analysis
7.1 Introduction
The regional segments of the home healthcare market included in this report are
North America, Europe, Asia, and the Rest of the World (RoW). North America was
the largest regional segment in 2015, while Asia is expected to be the fastest-
growing regional segment in the forecast period.
7.1.1 Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021)
Table 9. Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021)
Regions 2013 2014 2015 2016 2017 2018 2019 2020 2021
CAGR%
(2016 –
2021)
North
America
Europe
Asia 9.9%
RoW
Total
Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis
7.2 North America
North America accounted for the largest share of the global home healthcare market
with US$ XX million of market revenue in 2015. Factors such as rising incidences of
chronic diseases (i.e. hypertension, cardiovascular, diabetes and respiratory
infections), positive government initiatives and technological advancements are
considered as the major driving factors for the growth of the home healthcare market
in North America.
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7.2.1 North America Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021)
Table 10. North America Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021)
Country 2013 2014 2015 2016 2017 2018 2019 2020 2021
CAGR%
(2016 –
2021)
U.S.
Canada
Total 8.9%
Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis
7.2.2 North America Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 – 2021)
Figure 27. North America Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 – 2021)
52
,91
4.4
57
,13
0.8
61
,83
1.8
67
,03
6.9
72
,84
7.8
79
,23
4.9
86
,25
2.9
94
,05
6.3
1,0
2,6
78
.3
2013 2014 2015 2016 2017 2018 2019 2020 2021
North America Home Healthcare Market Trend. 2013-2021
Source: Scalar Market Research Analysis.
The growth of this region is majorly attributed to the increasing incidence of chronic
diseases such as diabetes hypertension, sleep disorders and others. For example, in
2014, According to National Diabetic report, 29.1 million people or 9.3% of the
population have diabetes in U.S. In addition, sedentary lifestyle and poor dietary
habits increase the risk of these chronic diseases in North America. Thus, high
incidence rate of chronic diseases would increase the use of home healthcare
equipment, which would boost market growth. Moreover, patients prefer home
healthcare compared to hospital stay, as home healthcare reduces frequent visits to
clinics and hospitals and offer convenient and cost-effective option with respect to
hospital treatment. Shift in patient preference from hospital treatment to home
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healthcare also contributes to the growth of the home healthcare market in North
America. Furthermore, consistent rise in healthcare expenditure by the U.S.
government for the disease management boost the market growth. Based on
Centres for Disease control and Prevention statistics, per capita national health
expenditure was $9,523 in 2014, thus, rising healthcare expenditure increase the
patient’s spending on home healthcare devices, leading to the market growth to an
extent.
7.2.3 North America Home Healthcare Market; Market Size (US$ million), By Products (2013 – 2021)
Table 11. North America Home Healthcare Market; Market Size (US$ million), By Products (2013 – 2021)
Products 2013 2014 2015 2016 2017 2018 2019 2020 2021
CAGR%
(2016 –
2021)
Diagnosis Devices 9.4%
Assistive Devices
Enteral Feeding Devices
Total
Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis
On other side, strong merger and acquisition strategies adopted by local or global
healthcare services companies domiciled in North America augments the home
healthcare services market growth in this region. In 2014, Kindred, Inc. acquired
Gentiva Health Service. This acquisition would help Kindred, Inc. to strengthen its
market position in Louisiana, thus, acquisition strategy would help expand the
geographical presence in the region. Moreover, participation of the National
Association for home care in framing Medicare’s payment policies would positively
affect the reimbursement policies, which would boost the growth of the home
healthcare market. Other factors such as highly structured healthcare industry,
availability of various reimbursement policies from public and private health
insurance firms and rising hospital cost would accelerate the growth of the home
healthcare market in North America. Key players such as Medtronic, Inc., Abbott
Laboratories, and Johnson & Johnson are operating in North America market.
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8 Competitive Landscape
8.1 Market Share Analysis, by Key Players: Global Home Healthcare Market, by Products
The market share analysis studies the market share of the leading players operating
in the home healthcare products market. This market share analysis is exclusively
focused on home healthcare products market and is estimated based on considering
the global home healthcare products market revenue for the year 2015. The value
percentage for each company is based on the analysis of company’s investor
presentations, annual reports, press releases, product offering particular to home
healthcare product segment, and opinion of primary respondents. The below market
share diagram represents the revenue in terms of value percentage for 2015 for
each leading players operating in this market.
8.1.1 Market Share Analysis: Global Home Healthcare Market, by Key Players Figure 31. Market Share Analysis: Global Home Healthcare Market, by Key Players
11.2%
8.2%
7.3%
4.9%
4.1%
2.4%
61.9%
Medtronic Abbott
Koninklijke Philips N.V Invacare Corporation
Johnson & Johnson Private Limited Bayer AG
Others
Source: Annual Reports, Press Releases & Scalar Market Research Analysis
In 2015, Medtronic emerged as the leader of the global home healthcare products
market, accounting for XX% share of the global market revenue. Strong product
offering in diabetes management devices helped the company to record high
revenue. The company operates through three business units into Intensive Insulin
Management, Non-Intensive Diabetes Therapies and Diabetes Services and
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9 Company Profile
9.1 Koninklijke Philips N.V.
9.1.1 Company Overview
Philips is a diversified technology company, focused on improving people’s health
through newness and innovations. Company's major business segments are
Healthcare, Consumer lifestyle and Lighting. The company has strong work force of
112,959 employees worldwide. It also employed approximately 40,000 people in
healthcare sector.
9.1.2 Financial Overview Figure 32. Koninklijke Philips N.V. Revenue, 2013 – 2015 (US$ million)
24,799.2
24,123.7
27,318.6
2013 2014 2015
Source: Company’s Annual Report
In 2015, the company generated US$ 27,318.6 million, 13.24% increase compared
to the previous year. Increase in sales revenue majorly attributes to increase in sales
in healthcare products.
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9.1.3 Business Strategy
9.1.3.1 Strengths and Weakness
Strengths –
1. Strong focus on healthcare business which contributes about 40% of total
revenue. Healthcare products include broad range of specialized; medical
diagnostic instruments and tests kits.
2. Strong employee force of 112,959, of which about 40,000 are in healthcare
divisions provides healthy platform to grow in healthcare division of the
company.
Weaknesses –
Limited geographic presence of company reduces the product reach into developing
regions such as Middle East and African countries
1. Unilateral focus on machinery and best engineering is also considered as a
weak point for the growth of company’s revenue. 2. Focus on too many products at a time.
9.1.3.2 Research and Development Expenses
Phillips believes in introducing new and innovative healthcare products. Thereby, the
company is aggressively increasing its research and development expenses since
last couple of years. In 2015, the company spent around US$ 2,138 million for
research and development activities. The company aims to develop novel healthcare
devices or to update existing product offering through high spending on research
activities.
9.1.3.3 Mergers and Acquisitions
In 2015, Philips acquired Volcano Corporation, an image guided company based in
U.S.A and Blue Jay consulting. The company aims to expand its product offering
through these types of merger and acquisition strategies.
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9.1.3.4 Product Approval and Development
In 2015, the company expanded its green product portfolio with 11 new products.
These products improve patient compliance.
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11 Appendix
11.1.1 List of Acronyms Table 22. List of Acronyms
Sr. No. Acronym Extended Name
1. WHO World Health Organization
2. CSIS Center for Strategic & International Studies
3. IDF International Diabetes Federation
4. ECHO European Confederation of Care-Home Organizations
5. IoT Internet of Things
6. EVV Electronic Visit Verification
7. HIPAA Health Insurance Portability and Accountability Act
8. OSA Obstructive Sleep Apnea
9. ESRD End Stage Renal Disease
10. CKD Chronic Kidney Disease
11. CDSCO Centres for Disease Control and Prevention
12. COPD Chronic Obstructive Pulmonary Disease
13. DPI Disabled People's International
14. ACHC Accreditation Commission for Health Care
15. ATA American Telemedicine Association
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