Holiday Email Marketing Tips from Benchmark Email

presents

Holiday Email Marketing Strategies

Friday, September 18, 2009

Holiday Email Marketing Strategies Friday, September 18, 2009

1. Early Bird Gets the Worm

Promote Your Goods In Advance


Time, Money, Motivation, To Buy

Reach out to the Customers


2. Avoid Over Mailing

Humans Shy Tend to Shy from the Hard Sell


Don’t Irritate Subscribers with Over Mailing

Resulting in Quick Unsubscribes


3. Gift Cards & Certificates

Gift Cards Add Up to a Tenth of Holiday Expenditure


Perfect for Last Minute Shoppers

Tend to be Exchanged Much Less


4. Contribute to a Charity

Tap into the Holiday Spirit


Donating has a Two Fold Effect

Percentage of Sales Goes Towards Charitable Org.


5. Analyze and Plan

Take a look at Results from Previous Years


Plan out your Strategy and Goals for the Festive Season

Make a note of Competitors Past Strategies


6. Survey for Customer Preferences

Surveys are great for discovering customer interest


Helps to Draw a Framework to Build Strategies

Request Customer Feedback and Reviews


7. Plan a Email Marketing Strategy

Profile Customers and Create Messages


Use a Calender to Plot out the Sending of your Messages

Decide When and How Frequently To Communicate


8. Test for the Best

Testing Allows you to Fine Tune


Helps you to Adjust Deliveries to Maximize Results

Testing Provides you with Important Statistics


9.Continue Post Holiday Season

End of the Holiday doesn't mean end of email marketing


Everyone has Something to buy - it’s your Job to Sell it To Them

Tie Up Loose Ends to Draw Customers Back


visit us at

www.BenchmarkEmail.comtwitter.com/benchmarkemail


http://www.BenchmarkEmail.com

http://www.BenchmarkEmail.com

Business

Holiday Email Marketing Tips from Benchmark Email