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HOBNOB (VERB): TO SOCIALIZE OR TALK INFORMALLY
The Best Source For Sumner County, TN Information
WHY INTERNET MARKETING ?
Did you Know?• 2 out of 3 people are currently internet users
• The Internet will influence nearly half of total retail sales in 2010
• 57.1% of shoppers 18 or older say the Internet is their main source of information pre-purchase. (Burst Media, April, 2006)
• Internet-based coupon usage grew 111% in 2002, and another 365% in 2003
• 36% of online consumers download coupons at least monthly**
• Americans spend more time per week on the Internet than watching TV.
• The purchasing decisions of Web surfing Americans are influenced more by the Internet than any other media except television.
• As much as 52% of customers go online before buying offline (Yahoo/OMD, 2006)
We Target These People! Are You?
WHAT IS ?
HobNobSumner.com is an information based website for local cities and communities where people can find anything relevant to their city.
Our Goal is to make HobNobSumner.com a “one-stop” shop for Sumner County residents as well as visitors.
One source for News, Events, Shopping, Coupons, Restaurants, and MUCH MORE!
If the internet is the information superhighway to the world, HobNob is the highway to Sumner County , TN.
WHO BENEFITS FROM
Update the public on any events, awards, or other relevant info
Provide relevant information on your business
Feature your restaurant, New Items, awards, and featured menus/specials
Update new information and correspond with readers interested in your industry and products
Offer incentive coupons to drive more consumers to your business
Readers / Subscribers Local Businesses Get updated information on
upcoming events and activities Learn about new and existing
businesses Utilize Restaurant guide for
local menus, Suggestions, and current “hot spots”
Gain and discuss valuable information related to business, hobbies, special interests, entertainment and more
Find Valuable Savings at local establishments
REACHES YOUR TARGET MARKET
Hob Nob Sumner Co. website/Directory
Hob Nob Sumner Co. Rewards
Hob Nob Email Newsletter
Home Owners Mailout
45,000-90,000 hits per month
3,000-5,000 coupons printed/viewed per month
Approx 9,000 strong 4x/mo
500 handouts per
Advertising Opportunities Reach and Frequency
THE SITE
DIRECTORY FEATURE LISTING OPTIONS
Category Feature Listing
$1,200/yr•Top Category Listing•Logo/Banner•Add. Links•Map Listing•3 Spots per Category
Sponsor Listing$600/yr
•Front Page Exposure•Logo/Banner•Add. Links•5 Spots per category
Basic Listing$300/yr
•Front Page Exposure•Logo/Banner•Add. Links to Map/webpage/couponFree Listing
•Name/Address/Phone
WEBPAGE EXAMPLES
Basic Web Page
Premium Web Page
•Limited content•Address / Phone / Logo / Map Listing / Link to Website•Brief Description of business
•Unlimited Content•Pictures / Graphs / Video / Etc.
COUPONS DRIVE CUSTOMERS!
Basic Listing$59/mo
Premium Listing$79/mo
• 75% of the 24-44 age group uses coupons for purchases
• 84% of surveyed internet users with household incomes over $75,000 use online coupons for purchases
• 61% of coupon users said that coupons influence them to try new products or services
TRACK-ABLE RESULTS!SEE YOUR RESULTS AND TRACK YOUR ROI 24/7
Featured Business
$150 / Wk•Logos/Photos
included•Descriptive
Article•Include Specials
or announcements
Quick Links Coupons$99 / Wk
•Track-able Results•Drive Customers•Instant Results
(Must have Coupon subscriptions)
OTHER OPPORTUNITIES FOR INCREASED EXPOSURERotating Page Banner
$500/mo
•Top of every page on HobNob•Linkable to website, coupons, survey, etc.•Most Exposure available on HobNob
Directory Category Sponsor$300/mo
• Largest Ad in Directory• First Ad seen in each category search•Linkabe to webpage, website, etc.•Unlimited Content
Bottom Page Rotating Banner
$200/mo
• Webpage included with unlimited content• Appears on every page• Banner Links to webpage