History of Advertising

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Text of History of Advertising

    • Never write an advertisement
    • which you wouldn't want your family to read.
    • You wouldn't tell lies to your own wife.
    • Don't tell them to mine.
  • Ground zero
  • You Can Have Any Color As Long As It Is Black
  • 1900 1940
    • World War I and II
  • Killers versus Poets
  • The reason why
    • The writer of an unsigned 1902 editorial in Printers' Ink spoke for the majority, noting: "More attractive than fine pictures, more potent than fine language, are the Why and Wherefore of the goods-the Reasons.
  • Killers and Poets
    • Hard-sell advocates frequently criticized "poets" for desiring personal recognition for their creativity.
    • Conversely, soft-sell advocates often criticized "killers" for their lack of creativity.
  • Copymans trouble
    • 1908, observations in Printers Ink:
    • "The modern 'copy man' has to say things in a way that they have not been said before-because that is the only kind of talk that will nowadays attract attention."
  • A period of experimental discovery
    • 1905: the University of Pennsylvania offered a course in "The Marketing of Products"
    • 1908: Harvard Business School opens
    • 1908: Northwestern University opens its School of Commerce, which will later become the Kellogg School of Management, home to influential marketing professor Philip Kotler
  • 1912 1923 (Kodak) 1927
  • 1886
  • 1886 1880 1904
  • 1905 1907 1920
  • 1929 1935 1939
  • 1914 1918
  • 1919 1922
  • 1923
  • 1924 1925
  • 1927 1929
  • 1918
  • 1923 1926
  • 1918 1919
  • 1902
  • 1925 1928
  • 1925 1936
  • 1922 1926
  • 1932 1930
  • 1930
  • 1930 1932
  • 1945
  • 1937 1936
  • 1937 1946
  • 1926 1929
  • 1931 1947
  • 1950s After World War II society had to settle back for a moment before it picked up the 20th century. Stella Blum
  • Marketing for the masses
  • Marketing theories
    • More of the consumer viewpoint and of economic analysis were introduced .
    • The concept of marketing was being reformulated .
  • Rise of MadMan
    • Leo Burnett, identified two schools of strategic thought in a Printers' Ink article:
    • 1-Poster-style advertising
    • 2-Reason-why advertising
  • Ultimate question continues
    • In the 1950s, a slim majority continued to argue that advertising's role was to sell products directly, with remarks similar to those of hard-sell advocates from forty years earlier.
  • Television is the triumph of machine over people.
  • The birthday of the bathroom break.
    • July 1, 1941, the first day the Federal Communications Commission allowed TV stations to switch from experimental to commercial broadcasts. NBC New York affiliate WNBT becomes the first of 22 FCC licensees to air sponsored programming.
  • The birth of USP
    • The president of N.W. Ayer and Son observed in 1941 that advertising "cannot create a single point of superiority in a product or add a single virtue to its manufacturer. What advertising can do is to speed up the process of getting a good product well and favorably known."
  • Hierarchy of needs
    • Maslow's Hierarchy of Needs model was developed between 1943-1954 , and first widely published in Motivation and Personality in 1954 . At this time the Hierarchy of Needs model comprised five needs. Maslow's most popular book is Toward a Psychology of Being (1968), in which more layers were added.
  • 1950 1951
  • 1951 1953
  • 1954 1954
  • 1950
  • 1951 1952
  • 1956 - 1957
  • 1955 - 1956
  • 1951 1955
  • 1954 1959
  • 1954
  • 1950 1958
  • 1954
  • 1955
  • 1956
  • 1954 - 1955
  • 1957
  • 1955 1951
  • 1957 1959
  • 60s Don't trust anybody over thirty! Jack Weinberg
  • Question of ethics
  • Rise of cynicism
    • What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. Vilhjalmur Stefansson, 1964
  • First trial
    • In 1968, a creative team at BBDO, New York, slips some marbles into a bowl of Campbell's vegetable soup to keep the vegetables from sinking to the bottom. This seemingly innocent effort sparks a Federal Trade Commission probe and becomes the basis for the FTC's efforts to eliminate false ads with a practice that allows it to demand "corrective advertising" from an advertiser that has made a false claim.
  • 1960
  • 1960 Mc Donalds
  • 1960 - 1961
  • 1962 - 1963
  • 1964 1965
  • 1966
  • 1967
  • 1968
  • 1962
  • 1968
  • 1960
  • 1961 - 1962
  • 1960 - 1961
  • 1961 - 1964
  • 1964 - 1969
  • 1960
  • 1961 - 1962
  • 1963
  • 1962 - 196