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"We should acknowledge differences, we should greet differences, until difference makes no
difference anymore."Dr. Adela A. Allen - Educator
Hispanic WSU Students
Vladimir Canro• Major: Business• Ethnicity: Venezuelan• Memberships: WEA• Strength: Fundraising• Interests: Land
Development• Hobbies: Futbol
Hispanic Families in Weber County
• Approximately 25% of Ogden is Hispanic
• Strong family ties• First generation
college students
Positioning
Affordable leader in University level education among first generation Hispanic
college students
Consumer Decision-Making Process
4. Purchase Decision
Financial Aid?Degree Options?Family Friendly?Centrally Local?
Strengths1. Low Overhead with Hispanic
website
2. Centrally located
3. Options, options, and more options
4. Hispanic Area Council
Weaknesses1. Participation (Students & Faculty)
2. Utilizing Hispanic WSU students
3. Stigmas
4. Spanish class options
Opportunities1. 25% Hispanic market in
Ogden
2. Rising ethnic activities
3. Impact the community & economy
4. Network
Objectives
1.Increase WSU Hispanic student body
2.Capitalize on the Ogden Hispanic market
3.Create ethnic friendly image of WSU
Dollar Appropriation
*Overcompensating to ensure that all costs are considered in the price of the IMC mix.
$ 69,500.00Total$ 4,000.00Radio$ 500.00Newspaper Advertising$ 1,000.00Event Sponsorship$ 8,000.00Print Material$ 20,000.00Committee Secretary$ 36,000.00Hispanic Committee Director
Total Annual IMC Budget Required
Coordination & Integration
Program Elements1.Committee Formation &
Website Development
2.Network with Area Businesses & Ad Campaigns
3.High School Reps & Hispanic Emphasis Week