Heritage ventures biography master

HERITAGE VENTURESSILICON VALLEY

CORPORATE BIOGRAPHYCAMERON ACKBURY | 8 ATHERTON COURT ATHERTON, CALIFORNIA 94027 | 650-223-4557 |

WWW.HERITAGEVENTURES.COM

http://www.heritageventures.com/

Heritage Venture

About

Heritage Ventures is a Silicon Valley Organization leveraging frameworks, connections and experience to drive revenue growth and additional pools of capital.

Heritage Venture

What We Do

Go to Market StrategiesA

Revenue AccelerationB

Organization EffectivenessC

Capital SourcingD

Heritage Venture

Challenges: Customer Quotes

Go-to-Market Errors

“Fuzzy understanding of the buyer process”

“We are unsure how to bring product forward”

“Inadequate differentiation”

“the product sells itself”

Revenue Issues

“The CEO performs all product demos”

“Can’t close leads” & “Not enough leads”

“We need highly paid sales representatives”

“We cold call and have long sales cycles

Organization Inefficiencies

“Nobody owns the strategy”

“The right hand doesn’t know the left hand”

“We have to restate three years of financials”

“There are no budgets, goals, or KPI’s”

Lack of Capital

“We have no contacts in the Valley”

“The investor pitch does not resonate”

“The Board doesn’t understand our market”

“We have investor fatigue”

Heritage Venture

Go-to-Market Strategies

5

Waterfall MetricsWaterfall Metrics

Value MessagingValue Messaging

Digital AssetsDigital Assets

Value SellingValue Selling

Social Media Outreach


Customer JourneyCustomer Journey

Target PricingTarget Pricing

Competitor InsightsCompetitor Insights

Market DisruptionMarket Disruption

Customer InsightsCustomer Insights

Product Customer Organization

Revenue ChainRevenue Chain

Financial StatementsFinancial

Statements

Departmental Analytics


Product EvolutionProduct Evolution

Training and EnablementTraining and Enablement

Capital Sourcing

Heritage Venture

Go-to-Market Strategy Examples

Customer Journey Competitor Insights

Heritage Venture

Revenue Acceleration

7





Social Media Presence

Social Media Presence









Statements





Capital Sourcing

Heritage Venture

Revenue Acceleration Waterfall Metrics

Heritage Venture

Organization Effectiveness

9















Statements

Corporate Analytics

Corporate Analytics



Capital Sourcing

Heritage Venture

Revenue Chain

Heritage Venture

Capital Sourcing

11

Capital Sourcing

Heritage Venture

Virtual Cycle of Improvement

Plan

Build

ParticipateSecure

Fund

Heritage Venture

Our Experiences for your Company

CEO, VP of Sales, GM, Operations

Venture Capital

Marketing and Sales Finance and Operations

Over 25 Countries, 5 Continents Certified Public Accountant

Computer Software Fund Raising

Silicon Valley Knowledge Managing Boards

Software Development Multi - Vertical Expertise

Professional Services Software as a Service

Strategies Startups

Heritage Venture

Our Advisors for your Company

Chairman $25B Company Harvard Alumni Network

Managing Partner - Venture Capital Wisconsin Alumni Network

SaaS Chief Revenue Officer DePaul Alumni Network

VP of Technology and Operations Co-Founder Startup Organization

Managing Director Brand Marketing Principal Management Consulting

Chairman Board Medical Device President & CEO SaaS Company

CTO SaaS Startup Organization Executive Partner Venture Capital

….and the list is growing

Heritage Venture

Our Pricing for your Company

….We Share in the Risk

Heritage Venture

Heritage Ventures for Your Company

Go to Market StrategiesA

Revenue AccelerationB

Organization EffectivenessC

Capital SourcingD

Heritage Venture

Cameron Ackbury Ackbury

Cameron Ackbury is a results-oriented senior technology executive with a record of achievement in developing strategy and driving revenue growth. His specialty is helping organizations navigate the complexities of international markets as he worked and resided in most every major country.

Currently, Cameron is a founder and CFO/COO of Heritage Ventures, Executive Partner at WISC Partners and an Adjunct Professor. Prior to Heritage Ventures, Cameron served in executive global roles for companies like Mindjet, NetSuite, SAP and PeopleSoft.

His education includes a Master of Science in Accountancy from DePaul University, and a Bachelor of Business Administration from the University of Wisconsin. Cameron also is a Certified Public Accountant.

[email protected]+1 (650) 223-4557

mailto:[email protected]

Heritage Venture

Chris Wheeler Chris Wheeler

. Chris Wheeler is a veteran of the technology industry and a proven leader with a strong record in company building, value creation, and fundraising. His industry expertise includes Semiconductor, Consumer Electronics, Software, Finance, Staffing, and Life Sciences.

Currently, Chris is a founder and CEO of Heritage Ventures, Executive Partner at WISC Partners and CEO of Corporate Labs. Previously, Chris held a variety of leadership roles at PRTM, a major management consulting firm.

His education includes a Bachelor of Science in Mechanical Engineering from the University of Wisconsin - Madison, and a Masters in Business Administration from Harvard Business School. At Madison, Chris was President of the American Society of Mechanical Engineering and was a member of Phi Kappa Phi, Pi Tau Sigma, and Tau Beta Pi honors societies.

[email protected]+1 (415) 595-4911

mailto:[email protected]