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Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen / paper and let’s get started. Presented on Oct. 17 th 2013 by Marc Horne Co-Founder, DailyDealBuilder.com Blog | FB | Twitter | Email

Helping Your Merchants Reach Their Full Potential training

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Please enjoy the replay from our Daily Deal Builder training webinar where we discuss ways to help your merchants reach their full potential and maximize customer loyalty. If you have any questions, don’t hesitate to reach out to us or leave us a comment. Make moves today, DailyDealBuilder.com [email protected] 800-794-7192

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Page 1: Helping Your Merchants Reach Their Full Potential training

Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen /

paper and let’s get started.

Presented on Oct. 17th 2013 by Marc Horne

Co-Founder, DailyDealBuilder.com

Blog | FB | Twitter | Email

Page 2: Helping Your Merchants Reach Their Full Potential training

One Of Your Primary Missions as a Deal Site Should Be To Help Your

Merchants Maximize Their Customer Loyalty.

What is your mission?

Page 3: Helping Your Merchants Reach Their Full Potential training

In fact, one the biggest complaints we hear from merchants is that they get to many one-time, deal

hungry customers…

Page 4: Helping Your Merchants Reach Their Full Potential training

Part of the way to overcome this is by ensuring your merchants are properly educated on how to maximize running

a promo with your deal site.

Page 5: Helping Your Merchants Reach Their Full Potential training

Create branded training materials for your merchants to consume.

Page 6: Helping Your Merchants Reach Their Full Potential training

You can create PowerPoint presentations, PDF’s, videos, use

webinars, auto-webinars, etc.

Page 7: Helping Your Merchants Reach Their Full Potential training

8 Great Ways for Merchants to Increase Customer Loyalty…

Page 8: Helping Your Merchants Reach Their Full Potential training

1. Thank the customer for their purchase and congratulate them.

• Personally thank each customer for visiting your business and congratulate them on receiving a great deal.

• Let them know your expectations. You want to impress them and see them again.

• A primary reason a customer turns into a repeat customer is if they are treated like a star.

• Although, these customers paid a discount, it is MORE important than ever to go above and beyond for them and verbally let them know you are thankful for their business.

• Gratitude and a hand shake from a manager can go a very long way.

• Ask to see the customer again soon.

• Smile more often.

• Ensure your employees know the importance of treating your new customers with kindness and respect.

Page 9: Helping Your Merchants Reach Their Full Potential training

2. Send them off with a “we want to see you again” card or pamphlet.

• When your clients are leaving, give them a business card or pamphlet that incentivizes them to come back and bring a friend.

• One option is to provide incentives directly on the customers receipt.

• Offer a small discount on the next time they come in.

• Be sure to include instructions for how to connect with you on Facebook. Include the reason why you want them to connect with you.

Page 10: Helping Your Merchants Reach Their Full Potential training

3. Gather feedback and testimonials as early as possible.

• Ask the new customer how their experience is going.

• When someone verbally states they are enjoying themselves, they tend to want to stick by their decision.

• Let the customer know that you would very much appreciate it if they provided a Yelp review to let others know. Explain to them how this can help you out.

• Encourage them to tell their friends about their experience on Facebook.

• If a customer is unhappy, deal with it right away and make it right. We want to avoid negative social reviews at all costs. Often times, unhappy customers can actually become raving fans if they feel the business made things “right.”

Page 11: Helping Your Merchants Reach Their Full Potential training

4. Provide excellent products and services.

• A primary reason customers will tell their friends about your business is if they received a superior product or service from you.

• Provide exceptional customer service.

• Analyze your customer feedback and figure out your businesses weaknesses.

• Address and overcome these weaknesses with the customer, and then your employees.

• What can you do to make your customer experience more enjoyable? Put yourself in your customers shoes.

• Hang up notices for your employees that are visible to customers, “Remember, our customers pay our bills!”

Page 12: Helping Your Merchants Reach Their Full Potential training

5. Offer upsells and one-time offers to your customers that make sense.

• A full-proof way to increase revenue is by offering additional packages or items to your new clients that make sense.

• Our deserts are delicious, would you like to try one? Would you like another glass of wine?

• What upsells can your business offer that make perfect sense?

Page 13: Helping Your Merchants Reach Their Full Potential training

6. Follow up with your new customer.

• Following up with your new customers at the right time is the easiest way to turn them into repeat customers.

• Work to get your new customer on your mailing list.

• Follow up with them with discounts and incentives to bring them back into your business.

• Paint a picture of future purchases.

• Connect with them on Facebook & follow them on Twitter.

• Ask them to bring a new friend to your business.

Page 14: Helping Your Merchants Reach Their Full Potential training

7. Develop a customer reward program.

• Help your clients develop a system to reward your customers for their visits.

• Help your clients formulate ideas for your reward program.

• Coupons, discounts, deals, and incentives can easily make a customer choose you over your competitor.

• What type of customer rewards make sense for your business and will bring your customers back in the door?

Page 15: Helping Your Merchants Reach Their Full Potential training

8. Stand behind your business.

• Be confident in your business and stand behind it.

• Continually work to provide the best possible service as possible.

• Offer some sort of customer satisfaction guarantee.

• Ensure your employees are properly trained and know the importance of making your customers happy and loyal.

Page 16: Helping Your Merchants Reach Their Full Potential training

Let’s Look at a Recap

• Thank the customer for their purchase and congratulate them.

• Send them off with a “we want to see you again” pamphlet.

• Gather feedback and testimonials as early as possible.

• Provide an excellent product and service.

• Offer upsells and one-time offers that make sense.

• Follow up with the new customer.

• Develop customer reward programs.

• Stand behind your business.

Page 17: Helping Your Merchants Reach Their Full Potential training

Thank you! We look forward to building a lasting relationship

with you. If you have any questions, email us at [email protected]