Healthcare doctor physician internet and online marketing strategy

YourWebsite.com YourBlog.com YourReviews.com

YourFacebook.com YourTwitter.com YourYouTube.com

HealthCare, Doctor, Physician Internet & Online Marketing Strategy

1. Build Your Web Network

By Mike Myers, Internet Marketing Consultant (281) 883-2855 | [email protected] | www.internet-marketing-consultant-houston.com

mailto:[email protected]

http://www.internet-marketing-consultant-houston.com/

Pay-Per-ClickDisplay/Banners& Remarketing

Alternative Media (TV, Radio, Print)

Articles Positive ReviewsClient /

Informational Videos


2. Promote / Advertise Your Network




Pay-Per-Click



Google, Yahoo, Bing, Others

Text Ads / Ad Groups for each Specialty

Keywords (I.P. and National Terms)

Pay for Visits (Guaranteed Traffic) Impressions are Free

First Page Positioning

Track Impressions, Visits

Track Calls / Leads (thru ReachLocal)

Points Visitors to Your Website. Cross-Marketing for your Social Media Pages and Can Help Increase Followers, Sharing, Likes.




Display / Banners & Remarketing



Google, Yahoo Authorized National & Local Websites

Target Broadly or on Focused Ad Networks (Health, News, etc.)

Target Locally (Houston, Dallas, etc.)

Pay for Impressions (Visits are Free)

Cheapest Way to do Brand Marketing ($1 - $10 avg. Cost Per Thousand)

Track Impressions, Visits

Create Banner Ads that Promote Brand, Offer, News, Events, Locations

Remarketing / Retargeting Ads show up to previous site visitors and help get your company/brand/office at top-of-mind awareness and returns to your site





Alternative Media (TV, Radio, Print)



Use alternative media to brand/promote your webite

Brand awareness WILL help generate more visits, even when not searching for you by name

Use all tv ads / commercials on your website. “As Seen on Tv”





Articles



Articles must be written weekly to establish your company as a professional, trusted and reliable source for your services.

Generic, Educational Articles

Difference between “Articles” and “Link Building Articles” – LBA’s are distributed thru third party publishers for SEO benefits (not seen on your site)

Every new Article should become it’s own unique, custom, optimized web page that links back to you and can be shared with followers.

Distribute your articles thru your Blog, Facebook and Twitter accounts.

Track Page Views, Shares, Likes, Etc.

Should help build your Search Engine Rankings for the keywords focused on in your articles.




Positive Reviews



Find, Ask For, Build Positive Reviews

Post Positive Reviews on your own Reviews Page

Ask for reviews at end of every visit and/or in all email communications

Control where reviews are submitted so you can prevent negative ones from being pushed online and to give you a chance to respond first.

Every new review should be saved as a unique, optimized web page for searches related to your business, doctor names, location, specialties




Client / Informational

Videos



Plan on creating new videos at least 1x every 3-4 months

Post reviews on your YouTube channel, and promote thru your blog, Facebook and Twitter and Email Marketing / Updates

Add your videos to your website. Embed when possible

Track all views of your videos

Every video can be saved as an optimized item for search engines





3. Manage Your Marketing

Paid Marketing:Constant Monitoring, Adjustments, Bidding, Reporting

Organic Marketing:Optimize Web Pages

Optimize and Create Articles WeeklyMonitor Activity

Engage with Responses

Reputation/Reviews:Scan the Web (auto / manual) for new reviews

Share/Post Positive Reviews for Maximum Benefit

Analyze & Optimize Based on Reports / Results

Track All Leads for Time to AppointmentEvaluate Return on Investment

New Patients / Referrals / Build & Grow





4. Track, Report, Analyze, Optimize

• Impressions• Visits• Calls• Emails• Web Leads• Top Keywords• Click to Lead / Conversions• All Sources• Google Analytics• Search Engine Ranking Reports• Establish Goals• Evaluate Results• Create New Goals / Targets• Optimize Your Website and Campaigns using Data





5. Work Flow

Display Banner

Ads

Articles

Reviews

YourWebsite.comLead Database / Mgmt.(track, manage, email)

YourBlog.com YourFacebook.com YourTwitter.com

YourYouTube.com

YourBlog.com YourFacebook.comYourReviews.com

Pay Per Click Ads

YourBlog.com YourFacebook.com YourTwitter.comVideos YourWebsite.com

Facebook Ads

Search Ranking ReportsReputation Reports

Social Activity, Shares

Overall AnalysisImplement Optimization





GOALS

ImpressionsVisitsLeads

Time

Paid Ads (works immediately and only limited by budget or consumer demand)Organic (grows over time as link building & articles grow)





For Questions Relating to this presentation, or specific ideas or proposals to help you manage your marketing,

Contact:

Mike Myers, Internet Marketing Consultant (281) 883-2855 | [email protected]

www.internet-marketing-consultant-houston.com

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Healthcare doctor physician internet and online marketing strategy