Summer Internship Project

Submitted By: Saurav kumar MBA 2012 – 2014University Roll-25100912013

“Consumer perception on HCL Brand”

On

Objective of the Project

The main objective of field survey during the project is to find out the popularity of HCL brand.

To find out the purpose for which consumers use laptops/desktop.

To know the after sales service of HCL brand.

Research Methodology

Research Design: Descriptive research

Type of Data: Primary

Research Tool: Questionnaire

Data collection method: Face-to-face interview

Sample size: 100

Sample Unit:customer

Sampling method: Simple Random Sampling

Key FindingsWhy do you need a computer.

TOTAL NO OF SAMPLE =100

Which Brand comes to your mind first when you think about laptops?

If you have a laptop at present which brand it belongs to?

How to you find the HCL products?

Have you seen any of the advertisements of HCL?

If yes then where have you seen it?News paper

Television

Outdoor Hoardings

Others.

Rank the laptop brands in your order of preference.

Do the customers aware about the offer going on for HCL?

Where from do they get information about product?

What would you want in a HCL product most?

Recommendations Recommendations for further improvement of HCL are:

Company should give equivalent importance to its customers whether the customer is having small order or large orders. 

Company should offer various schemes along with their products in order to increase its sale potential.

There should be one centralized data base in which information related to various daily reports must be maintained. 

There is a typical problem of Cluttering where many marketers create noise and confusion.

Obstacles during the Project:

* Customer were not too co-operative during the survey.

* Company staff was not fully co-operative.

* Many questions remained unanswered by the respondents. 

* We have not taken into consideration the vast unorganized sector of companies in Office Automation.

*  Getting the appointment of the IT manager and Procurement head was also very difficult.

Learnings of the Project

Professional learnings:

* Enhanced time management.

* How to deal in market.

* Sales Experience

* How to get absorb in company culture.

Personal learnings:

* Effective communication

* How to work in a team.

* How to control aggression.

I have done the project under the guideness of

Industry Guide Mr. Pritwijit Samanta

Asst.ManagerHCL Infosystems Ltd.

Faculty GuideMr. Sumanta Mukhopadhyay

DSMS BUSINESS SCHOOL, Durgapur

Thank You…