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Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com
Social and Start-Ups #WTF?
Feel like this when getting in Social?
Like this 6 months later?
Why? Oh And Why Bother?
Noise Management
The world has shifted and not going back
Community Defines the Boundaries
Left Behind
Short Changing Your Community
Build vs Tweet
You Need PPT & Not Fucking Powerpoint…
People
Process
Technology
People
Roles
Skill Sets
Personalities
Strategy
Planning
Tactics
Rinse and Repeat (with tweaks)
Process
Write it Down!
Places to Engage and Track
Learning on the #hashtag
Putting them on the List
LinkedIn Groups
Private Facebook Groups with Parents
Bloggitty
Circle People and Hangout
Track Your Information
Metrics
Objectives
Calls to Action
Information
Customer Service
Reduce Costs (paper)!!!
Tool Architecture Succeeding or Failing?
Training and Usage
Operational Cost Reductions?
The What’s of the Why
Monitoring
Frequency
Crisis Communication
Management
Technology
o Snag It
o Salesforce.com
o Twitter
o Google+
o Youtube
o Facebook
o Path
o Tweetdeck
o Hootsuite
o Posterous
o Tumblr
o Google Search
o Comments on Online Newspapers
o Jive Software
o SocialText
o Yammer
o Flickr
Tools of the Trade
o Smartphones
o iPads
o Tablets
o Laptops
o Wifi
o BYOD
o eReaders
o Evernote
o Twubs (hashtagmanagement/chats)
o Google Apps
o Eventbrite
o Email (yes email is still alive)
o Texting
o Google Alerts
o Google Analytics
Throw It At Me!
Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com
