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Who We Are • Hartford Courant Media Group puts the
power of integration into the hands of its
advertisers by offering a portfolio of
targeted products, customized solutions,
integrated strategies and quality
audiences that grow its clients’
businesses
• The business includes the heritage of
The Courant, “the oldest continuously
published newspaper in America.”
Integration is at the core of Hartford
Courant Media Group’s operations and
content gathering while its brands exist
independently to serve their respective
audiences.
Why Hartford Courant Media Group?
• History
• Account Executives
• Resources
• Team Approach
• Commitment
• Innovation
• Creativity
• Results
Smartphone, computer or tablet?
36% of Americans own all three • 66% of Americans own at least two digital devices
– smartphone, desktop or laptop computer, or tablet – and 36% own all three.
• Fueled in part by the rapid adoption of smartphones and tablets, the share of American adults who own a smartphone, computer and a tablet has doubled since 2012. At that time, only 15% of U.S. adults owned all three devices.
• The age group most likely to own multiple devices is 30- to 49-year-olds, half of whom report owning all three, according to our 2015 survey data.
• People who are more affluent and those with more formal education also are more likely to own multiple devices. Whites are a bit more likely than blacks to have all three gadgets, while men and women are equally likely to do so.
http://www.pewresearch.org/fact-tank/2015/11/25/device-ownership/
Informational Sources Scarborough Research
Syndicated consumer research conducted in 80+ markets, including the Hartford & New Haven DMA.
Provides data on print/online/TV reader/viewership.
Pew Research Center for the People and the Press
Internet and American Life Project – an ongoing series of research projects to determine usage and the role
of online media.
Comscore
Global leader in measuring the digital world via syndicated and custom solutions in online audience
measurement.
Nielsen
World’s largest marketing and media research company measures consumer behavior, television usage.
Quantcast
Quantcast measures all 220 million U.S. Internet users, providing detailed audience profiles for the
advertising marketplace to learn more about what consumers are doing online.
Courant.com
• People from across
Connecticut go to
Courant.com for breaking
news and information. The
online arm of the Hartford
Courant, the site is the state’s
leading source of news,
sports coverage, business
reports, weather forecasts
and shopping options.
Courant.com
• Rolling 3-month average (Aug.-Oct. 2015)
Courant.com averaged 23 million pageviews
and 5.2 million monthly visits in October
Metric 3-mo. rolling avg.
(Aug.-Oct. 2015)
Monthly Pageviews 23.0 million
Monthly Visits 5.2 million
Monthly Unique Visitors 2.5 million
Average Time Spent Per Visit (minutes) 8 min 30 sec
Source: Adobe Site Analytics (Omniture), August - October 2015
Courant.com
• NGUX platform (Oct. 2015)
More than half of all visits and unique visitors
to courant.com came from mobile devices
courant.com Pageviews
Total Traffic 18,217,252
Desktop (non-mobile) 58%
Mobile Phone 29%
Tablet 14%
Source: Adobe Site Analytics (Omniture), August - October 2015
All Other devices represent less than 0.5% of these metrics. All Other devices include media player, gaming console, e-reader and set-top box
CTNOW.com
• CTNOW.com is the go-to
entertainment resource in
Connecticut. Find the hottest
restaurants, the coolest bars,
the latest openings, the best
places to have fun with your
family, in one place.
Complete with photos, video
and unmatched listings.
CTNOW.com is the place to
go for places to go.
CTNOW.com
• Rolling 3-mo. average (Aug.-Oct. 2015)
CTnow.com averaged 3 million pageviews
and 223,000 monthly visits in October
Metric 3-mo. rolling avg.
(July – Sept 2015)
Monthly Pageviews 3.3 million
Monthly Visits 222,700
Monthly Unique Visitors 163,200
Average Time Spent Per Visit (minutes) 7 min 30 sec
Source: Adobe Site Analytics (Omniture), August - October 2015
CTNOW.com
• NGUX platform (Oct. 2015)
About half of all visits and unique visitors
to CTNow.com came from mobile devices
CTNow.com Pageviews
Total Traffic 2,514,922
Desktop (non-mobile) 72%
Mobile Phone 21%
Tablet 7%
Source: Adobe Site Analytics (Omniture), August - October 2015
All Other devices represent less than 0.5% of these metrics. All Other devices include media player, gaming console, e-reader and set-top box
HartfordMag.com &
Newhavenliving.com • Hartfordmag.com is
Hartford County’s premier
lifestyle online magazine.
Newhavenliving.com is New
Haven County’s premier
lifestyle online magazine.
Both showcase all of
Connecticut's qualities and
are your authority on the
area’s dining, arts and
entertainment, fashion and
shopping, travel and
business, home décor and
more.
CourantCommunity.com
• Courant Community.com
is our reader friendly, easy
to navigate, community
news site. We focus on
local community news,
features and photos.
CourantCommunity.com
delivers the hyper-local
news you are used to in
any digital platform,
desktop, mobile or tablet.
Online Ad Specs
• Cube (Medium Rectangle): Dimensions: 300 x 250 / File Size Limit: 40K
• Half Page: Dimensions: 300 x 600 / File Size Limit: 40K
• Leaderboard: Dimensions: 728 x 90 / File Size Limit: 40K
• Super Leaderboard: Dimensions: 970 x 90 / File Size Limit: 40K
• Micro Banner: Dimensions: 320 x 50 / File Size Limit: 15K
• Rich Media Pushdown: • Expanded
Location: Underneath page header and search
Dimensions: 970x415
File Size Limit: 110 K
• Collapsed
Location: Underneath page header and search
Dimensions: 970x90 or 970x66
File Size Limit: 60 K
More Ad Option and Specifications can be
found at the Tribune Interactive Website:
http://tribuneinteractive.com/specs/display.html
Extended Reach Advertising
• With more than 1,400
sites, Premium News
Network is the largest
premium local source
for carefully vetted
publishers with quality,
journalistic content.
Premium News
Network
Extended Reach Advertising
• Trust Metrics gives the
Premium News Network a
quality rating 20x the
industry average.
BRAND SAFE, BRAND SMART
Extended Reach Advertising
• A cost-effective solution
that maximizes an
advertiser’s presence in
market across a curated
list of national websites.
Desktop: Content
• Content
• Premium News Network
• Category
• Topic
• Keyword Contextual
• Youtube Display
• Good For
• Reaching Users in Specific Contexts
• A Wide Array of Media Strategies Run of Network
Content-centric Audience-centric
Category Targeting
• Advertise by Relevant Content
• Each category list contains 30-75 national sites
• Purpose-built to reach 50+ Broad Categories
• Mini-networks of popular national sites
Topic Targeting
• Advertise by Topic, No Site Lists
• Ads are served on sites and sites
with sections relating to topic
• Machine Optimization at its Best
Contextual Targeting
Hair
Haircut
Makeup
Reaches highly specific
audiences who are
consuming custom-
defined topics
YouTube Display
• Ad Size: 300X250 • Categories Available
Desktop: Audience
• Audience
• Site Retargeting
• Demographic Retargeting
• Behavioral Retargeting
• Job Title Retargeting
• Search Retargeting
• Good For
• Finely-Targeted Campaigns
• Direct Response Campaigns
• Multi-Platform Buys
Run of Network
Content-centric Audience-centric
Site Retargeting
1. Create Pixel
2. Advertiser Places Pixel on Site
3. Pixel Tracks Visitors
4. Advertiser’s Campaign Reaches
Visitors
• Brand Safe Site List
• Frequency Capping
• UV must reach 1,000 to deliver
• Backfill Options
Demographic Retargeting
Ads are served using 3rd party data
targeting who the
user is online.
Behavioral Retargeting
Ads are served using 3rd party data
targeting what the
user is doing online.
Job Title Retargeting
Ads are served
using 3rd party
data and target the user based
on their
profession or
industry.
Search Retargeting
Ads are served based on WHAT the user has
SEARCHED for online.
Facebook Display
• Inventory is accessed through 3 party data sources. We are able to utilize the same 3rd party data segments as our Advanced buys.
– Job Title Targeting
– Household Income
– Behaviors
• DMA, Zips
• Pricing: CPM
• RFP for Rates & Availability
Mobile & Tablet
• Both devices are gaining
online usage time
• Allows advertisers to reach
audiences using different
screens
• Trend lines show steady
growth into future
• Mobile offers a new way to
target: By Location!
• Mobile & Tablet RON
Mobile & Tablet Channel
• Hyper-Local Mobile
Mobile Run of Network
• Geo Targets: DMA
• Targeting: Run of Network
Mobile Ad Unit
• Reach a broad audience
across various apps and
mobile sites.
Hyper-Local Mobile
Accurate Targeting • The GPS functionality in
smartphones is coupled with
thousands of mobile apps and sites
to reach audiences based on their
precise location.
Inventory • 80% runs in Mobile Apps
• 20% runs in Mobile Browser
Targeting Tactic: Location
Hyper-Local Mobile: Dynamic Ads
Weather
Customization Banners adjust based on
weather conditions
Distance
Customization Banners adjust based on
distance
Timing
Customization Banners adjust based on the
time of day
Mobile: Call To Action
Tap to Call Tap to Map Tap to Site
Tablet
• Geo Targeting • DMA
• Targeting • Run of Network • Channel Targeted
• 728X90, 300X250
• Apps & In Browser • Optimized & Non-Optimized Sites
Pre-Roll Video
• Uncluttered Environment
• Personalized & Relevant
• Major Shift in Consumption
• Branding
• Direct Response
• In-Depth Metrics Provides Insight
• YouTube.com Pre-Roll
• Pre-Roll Video
YouTube Pre-Roll Video
With Companion Banner
YouTube Pre-Roll Video
Targeting: ROS
Pricing Structure: CPV, Cost Per View
What is a “View”: User does not click skip ad.
Pre-Roll Length Accepted: :15 or :30
User hits “Skip Ad” : The advertiser still gets at least 5
seconds of free branding!
Companion Banner: Not guaranteed, 300X60
Pre-Roll Video
With Companion Banner
Without Companion Banner
Pre-Roll Video
Targeting Options: RON, Channel, Demo or
Behavioral
Pricing Structure: CPM. Video must be watched
before user can view video content. There is not a
skip button.
Pre-Roll Length Accepted: :15 or :30
Companion Banner: Not guaranteed, 300X250
The Weather Channel
• POWERFUL SOLUTIONS FOR LOCAL BUSINESSES LIKE YOURS
AUTO DEALERS Can target a 10 mile
radius around their
dealerships
HOME REPAIR Can reach homes that
are more costly to
maintain
GROCERY STORES Can choose to only run
ads where and when
people are likely to
shop
• THE POWER OF THE PLATFORM
PERSONAL INJURY
ATTORNEYS Can serve ads when
accidents most likely
to happen
HVAC Can reach the right
neighborhoods during the
right weather conditions,
and reach customers
when they need service
the most
HYPERLOCAL
REACH (at the ZIP code
level)
PREMIUM
PLACEMENTS
• THE RIGHT PARTNERSHIP
• TWC’s offering in Hartford
WEATHER
PARTING™
• THE RIGHT PRODUCT
• THE RIGHT TIME
• THE RIGHT PLACE
• THE RIGHT PLACE
Local on Web When users give us a ZIP, 90% of
the time it’s their home location.
Local on Mobile 150M+ app downloads and
counting. We know where they
all live, and where 80% of them
are at this moment because
they’ve enabled GPS to get
their local weather.
Source: Proprietary Ad Targeting Study, weather.com,
August/September 2011, n = 14,154 respondents
It all starts with a ZIP
Multiple weather touch points daily
across many devices
We offer 5 levels of targeting ZIPRadiusCountyDMAState
• Weather Parting™ • Weather-smart condition triggers
• THE RIGHT TIME
TEMPERATURE 101 or Higher
90-100
80-89
70-79
56-69
41-55
32-40
31 or Lower
RELATIVE MARKET
CONDITIONS Heavy Snow
Heavy Rain
High Pollen Count
Very Cold
Very Hot
Very Windy
Very Humid
Allergy
Asthma
Flu
PRODUCT/
ACTIVITY
CONDITIONS Beer
Grocery
Ordering-In/Delivery
Outdoor Activity
Eating Out
In-store shopping
Online shopping
Tires
CONDITIONS Severe: Flood, Winter,
Thunder, Hail, Tornado, Forest
Fires, etc.
Pleasant: Sunny or Clear
Winter: Ice or Snow
Stormy: Thunder or Rain
Hail (Detected)
• THE RIGHT PRODUCT
Mobile App
(Android + iPhone)
320x50 & 300x250 Tablet
728x90
• Nearly 100% viewability
• Rich media enabled
• Average user 35 years old, on the go
• Average CTR 0.43%
• Looking for a direct response?
Have the users Click to Call
• Average user 55+ with high income,
high usage at night
• Rich media enabled
• Average CTR 0.28%
Premium mobile & tablet placements Over 170 million mobile downloads of the TWC app on tablet, iPhone & Android
• Online: Top local placement
• THE RIGHT PRODUCT
Average user age 45 – high office hours usage (9a-5p) Average 300x600 CTR 0.18%
Average 300x250 CTR 0.07%
300x250/600
• THE RIGHT PRODUCT
Details
• :15 second video
• DMA/State targeting only
• Weather Parting
Unavailable
• Autoplay
• Cannot be skipped
Companions can be included
but will only serve on certain
web articles pages.
Cross-platform local video :15 pre-roll Video views on weather.com and mobile are exploding!
170+ million mobile downloads of the TWC app on tablet, iPhone & Android
Platform Average CTR Completion
Rate
Mobile, Web &
Tablet
5.73% 62%
Why video?
Deeper user engagement
High quality content
1st Party E-mail Blasts
• Email Marketing Benefits
• 60,000 e-mails sent out to the
Hartford Courant subscribers with
a very special offer
• 100% permission-based
• Fast, efficient and cost-effective
• Measurable results
3rd Party E-mail Blasts
• Email Marketing Benefits
• Highly targeted 1:1
communication
• 100% permission-based with
95%+ tied to a postal address
• Fast, efficient and cost-effective
• Measurable results
• Target by geography, store
location and trade area
• Complements multi-channel direct
mail, print and mobile efforts
3rd Party E-mail Blasts
• Target Your Message Geographically, demographically and by lifestyle.
Target the right prospects. Email campaigns deliver
your message to exactly the consumers you want to
reach using hundreds of targeting options.
• Age
• Gender
• Location
• Marital Status
• Car Intenders
• Vehicle Owners
• Vehicle Lessees
Hartford Courant Content Solutions
• Hartford Courant Content Solutions is a full service
Internet marketing suite providing business of all sizes
with an array in internet marketing services and
strategies designed to increase web presence,
expand customer base and drive revenue.
Hartford Courant Content Solutions
Website Development • Whether your business is large or small, we can build a beautiful,
relevant website for just about any budget level. We’ll also help
customers better find your website and fully experience it on any
mobile device.
Custom Content • Need website content? Or content for your email or other marketing
efforts? Don’t have time to write and edit content? Our team of expert
writers can create a solution tailored to your business needs.
Search Engine Optimization • We dive deep into every aspect of your web environment, including
the competitive landscape, link architecture and what’s affecting
search results on and off the pages. We then develop a roadmap of
site updates needed to deliver results.
Paid Search • Our expert team’s hands-on approach to PPC means you bid on the
right keywords to bring in qualified traffic that creates results that
matter. Our detailed reporting shows you exactly what you want to
see: results.
Hartford Courant Content Solutions
Content Marketing • Every business has a story to tell. We can help you tell your story by
crafting the right message and distributing it on our local website. Our
unrivaled local market reach is the best way for you to talk to potential
customers.
Video Storytelling • Our expert strategists and video producers will put your brand in
motion with compelling storytelling to reach and engage audiences on
our local websites, on YouTube and other channels.
Email Marketing • We love email and we think it can be a powerful marketing tool for
businesses of all sizes. Our team starts with customer personas and
we build out a content strategy tailored to engage and drive results.
Social Media • We can help you harness the power of social networks such as
Facebook, Twitter, Instagram and other popular channels. Many of our
clients hire us to run their social marketing program, trusting in our
best-practices ethics.