Upload
greenlights
View
247
Download
0
Embed Size (px)
DESCRIPTION
Rachel Armbruster, Founder & President, Armbruster Consulting
Citation preview
Harnessing the Power of Corporate/NPO Relationships to Raise Revenue and Awareness
Texas Nonprofit Summit Conference 2012
What can the RIGHT corporate partnership do for your organization?
Where are you in the process of corporate relationships?
Couldn’t Ask for More: Have an established program, great group of partners, and just looking for ways to activate and engage more
Ready and Waiting: Have a program but can’t seem to get any takers
Lucky: Need to develop a program to respond to inquiries
Hopeful: Starting from Ground Zero with no program, no partners, and in need of next steps
The Basics Have strong written and verbal
communications Understand your Emotional Intelligence Be self-aware and constantly seeking
improvement Learn how to take feedback READ:
Build YOUR Brand Be an expert about something! Twitter Website LinkedIn
“…live as if our only task was precisely to have relationships with
other people."Albert Camus
Finding the Right Partnerships Determine your selection criteria “Make new friends but don’t forget the
old…” Ask for help Diversify Help your potential partner determine if
you are a fit Evolution of partnerships
Keys to a Corporate Partnership Program Corporate Task Force Key messaging Engagement menu Tools Engagement process Corporate guidelines
Corporate Task Force This is not ONE person’s responsibility Team should involve people from all
departments Not a permanent assignment but
reconvene as necessary Consider internal and external groups Clearly state the Task Force’s goal(s)
before you begin and for recruiting
Key Messaging Define potential audiences Tell your story – people repeat stories! Demonstrate knowledge of your
constituents and the organization Focus on what THIS audience
wants/needs to know Distinguish message by speaker also
"The most important ingredient we put into any relationship is not what we say or what we
do, but what we are."Stephen R. Covey
Engagement Menu If only… Embrace the box! Complete list of opportunities such as:
Volunteer program? Joint messaging and awareness campaigns Specific program goals Events Cause marketing Infrastructure
"Relationships flourish, when individuality, freedom and growth are respected."
Master Kwon
Tools Partner filter Website Policies Standard agreements Engagement menu Marketing
Case studies that demonstrate long-term value, relationship focus, engagement, etc.
"Dysfunction - The only consistent feature of all of your
dissatisfying relationships is you."Larry Kersten
Corporate Guidelines Refer to established standards and best
practices (ex: National Health Council Standards of Excellence)
Discuss potential business concerns now BEFORE a partner is waiting on a response
Know what is negotiable and what is not Consider national vs. chapter issues
Engagement Process Audience definition
Proactive Incoming Existing
What should they receive and when? Establish when you involve others
internally SLOW DOWN
My wish for each of you…
Lifelong relationships started within your corporate partnership program
Impactful campaigns Increased brand awareness Internal support and efficiency A renewed sense of purpose for your
corporate partnership program
72 Hour Challenge What will you do in the next 72 hours
with the information you have learned today?
Keep/Lose/Change
Contact Me! Rachel Armbruster [email protected] 512-944-3417 www.linkedin.com/in/rachelkarmbruster @rarmbruster