THE RIDERMAHESH SHERKHANE

You might be a biker if…

You have put motorcycle parts in the dishwasher.You pull your bike into the motel room and use a bath towel to wipe it off.You carry a picture of your bike in your wallet.

You can’t remember your kids’ names or birthdays,

but you can remember that Harley-Davidson made the XR 750, XR 1000,Night Train

Evolution.

HARLEY DAVIDSON, THE MOTORCYLE BRAND. IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING THE LOYALTY TO THE BRAND.

Company Profile

• Ranked 458 in fortune 500 list• Started in 1903• Founder : William Harley and Arthur Davidson• Founded in :Milwaukee ,U.S.• Earned loyal customers since 109 years• H.O.G.® - the Harley Owners Group®:- Over one

million members around the globe

History

Today

Mission

“Constantly renewing ourselves and offer our customers the best motorcycle experience without compromising the quality. To be

branded as the best motorcycle available in the world.”

HD believes, the key to success is to balance stakeholders’ interests through

the empowerment of all employees to focus on value-added activities.

Vision

ValuesThese are our

values. They are the

heart of how we run

our business. They

guide our actions

and serve as the

framework for the

decisions and

contributions our

employees make at

every level of the

Company.

Market Expansion

?Focus on EuropeAnd Australia

Asian Market

Potential Customers

Asian Marketi.e. Thailand Taiwan

Harley

in India

Harley-Davidson + Buell Motorcycle + Agusta

In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson,

the same year that Harley-Davidson celebrated its 100th birthday.

In August 2008, Harley-Davidson purchased the Italian motorcycle manufacturer Agusta.

Partnering – Ford, Porsche

STATISTICAL DATA

Motorcycle and Related Products Revenue Distribution

68%

17%

5%3% 3%

4%

BY REGIONU.S.

EUROPE

JAPAN

CANADA

AUSTRALIA

OTHER

Motorcycle and Related Products Revenue Distribution

55%

13%

4%

29%

BY PRODUCT LINE

MOTORCYCLES

PARTS & ACCESSORIES

GENERAL MERCHANDISE

OTHER

Harley-Davidson, Inc.Motorcycles & Related Products Revenue

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

1,000

2,000

3,000

4,000

5,000

6,000

7,000

DOLLARS IN MILLION

DOLLARS IN MILLION

Harley-Davidson, Inc.Earning per share (EPS)

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

0.5

1

1.5

2

2.5

3

3.5

IN DOLLARS

IN DOLLARS

651+ cc MOTOR CYCLE REGISTERATION ACROSS WORLD

2007 2008 2009 2010 20110

20

40

60

80

100

120

ALL VALUES IN PERCENTAGE

OTHERSKAWASAKI BMWSUZUKIYAMAHAHONDAHARLEY DAVIDSON

Strengths and Opportunities

Strong marketing

Product Quality

Brand Recognition

Supplier relationship

Distribution Channel

Wow Biking

experience!

Strengths

The international

market is now larger

than the U. S.

Women and younger

riders are increasing,

becoming interested

in bikes.

Industry registrations

of heavyweight

motorcycles are

increasing.

Opportunitie

s

Expand into Foreign Markets• Asia• Europe

Product Development• Expand Motorcycle line

for younger market• Buell expansion

Possible Strategies

Thank You