HARDIK DAVEB-10, Qutab Institutional Area, Tara Crescent, New Delhi – 110016

Phone: 91 9873522771 Email: ehardik77@gmail.com

OBJECTIVE

Application of strategic marketing tools, marketing research & analytics to unearth actionable insights & help implement profitable marketing strategies

CAREER SUMMARY (Total Work Ex- 5 years)

Diverse experience in Marketing, keyed into Research & analytics, digital & social media marketing, ATL & BTL activities, database marketing. Efficient at handling pre and post campaign initiatives, new product launches, devising customer acquisition and retention strategies, managing CRM activities, web & social media marketing, carrying out segmentation & advertising research studies etc.

WORK EXPERIENCE

Assistant Manager, Channel & Enterprise MarketingEmerson Network Power, Mumbai, India Dec2009 - Jan2011

Integrated Marketing experience in strategic planning and brand building, campaign designing and launch, ATL/BTL, database marketing, web marketing, corporate communications, business development, market research and data analysis

Plan and execute Marketing activities that contribute to Brand Building in India Drive global marketing strategy and campaign for existing as well as new launched across voice product areas

and applications Creating & handling Marketing Communication mix for Enterprise Products/Solutions (Power back-up devices

like UPS, Inverters, Precision cooling for datacenters and other business applications) Independently Managing Lead Management and Database Marketing team Initiating and managing Online and offline PR strategies along with detailing out comprehensive Social Media

roadmap for the brand

Research Associate, MICA (Mudra Institute of Communications, Ahmedabad) Jun2009 - Dec2009

Collation and extraction of secondary data from internal database to create a consolidated database further used to generate lists of MDP (Management Development Program) clients

Active engagement with fellow RA(Research Assistant), Dean and a senior faculty to undertake an exploratory study on rural brand awareness & validating ‘Misbranding’

Review scholarly articles, HBR (Harvard Business review) case studies, and other research papers to support and assist the hands on research project undertaken by senior faculty at MICA

Research Assignments Showcased leadership ability at handling complex research elements for an exploratory research project on

‘Misbranding’ – Misuse of National and International Brands in unrelated category in rural/semi-urban markets in India. A paper approved by the research committee and to be presented at the 9th International Conference Marketing Trends – Venice, January 2010. Major role played in designing an observational questionnaire, data collection, data coding & analysis(cross-tabs, chi-square, ANOVA) on SPSS, literature review, designing research methodology and interpretation of the findings

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Consumer Insights Analyst, Marcus Evans North America Ltd, Toronto, Canada Jul2007 - Sep2008

Develop business strategy for annual SOX(compliance) event & General Business events by analyzing data from existing sales and client feedback (Voice of Customer)

Responsible for designing strategic marketing campaign for lead generation program, segmenting clients based on preference and behavior and streamline feedback mechanism at the conference

Responsible for putting together the entire conference right from media sponsorship, vendor recruitment to inviting senior level executives from Fortune 500 groups

Handled brand activation, space selling, client servicing, agency relationships and vendor management Actively involved in the process of selecting SOX and compliance practitioners to review the compliance & risk-based strategies and deliver key note session in the conference

Assist with driving international partner co-marketing opportunities with key partners Manage implementation of annual events by working closely with the production team in order to ensure

that events are directly aligned with client needs and demands

EDUCATION & PROFESSIONAL QUALIFICATIONS

Course/Program Name of the Institute Place Year Specialization GradeMaster of Business

Administration (Executive MBA)

International Management Institute

(IMI)

New Delhi Apr2011-Apr2012

Marketing & Finance 6.5 CGPA

Post-Graduate Certificate in Business Marketing Analysis

George Brown College Toronto, Canada

Jan 2006-

Dec2006

Database Marketing & Direct and Interactive

Marketing

3.2 GPA

Bachelor of Business Administration

NRIBA, Gujarat University Ahmedabad Jun2001-Aug2004

Marketing & Finance 63%

KEY ACHIEVEMENTS Spearheaded implementation of Emerson India’s One-Web Initiative – deploying Microsoft’s Sharepoint for

streamlining web content, remediate changes from existing web pages; Solely In-charge of developing Emerson India website

Initiated and developed Direct Marketing campaign as a part of CRM project at Cargo Motors which resulted in increase in sales by 1.75% - part of promotional campaign for Maruti Suzuki’s Swift launch

Was an active member of a fund raising campaign at GEORGIAN COLLEGE, CANADA which raised $25,000 CAD from the alumni network

Part of Cultural immersion program at Grenoble Graduate School of Business (GGSB, France) – a 3 week educational module that delivered insights on EU, doing business in Europe, cross-cultural impact, company visits, cooking class and travelling

KEY INTERESTS: Travelling, cooking, playing sports, driving and adventure sports

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