PROPOSAL TO INCREASE CURRENT SALES

Delivered to Chris Bryant and Leslie and Scott Zieba

District Manager and Store Owners

June 14, 2014

Max Collins, Assistant Manager

allstarmax13@yahoo.com

OVERVIEW: SALES SLUMP

• The problem that this five month old Jimmy John’s is facing is slow sales. The store is new to this location, but it is experiencing a plateau in sales. As a result of these sales, the store is incurring significant losses per four week sales period.

OPPORTUNITY: INCREASE BRAND AWARENESS

• Since the store is still relatively new, it may be necessary to analyze its surrounding market of customers. The customers in this store’s area may be unaware that this Jimmy John’s exists. In addition to this, many customers might not know what Jimmy John’s is. As a result, the store may need to improve its brand awareness.

AUDIENCE ANALYSIS

• Chris Bryant: District Manager

• Leslie and Scott Zieba: Store Owners

• Concerns: Audience would have an interest in eliminating the loss incurred during each four week sales period.

• A highlighted benefit of the proposal could be to increase sales (Shwom & Snyder, 2014).

POSSIBLE KEY STAKEHOLDERS

• Jimmy John’s management would be required to implement new procedures to increase brand awareness.

• If the company chose to increase its advertising, certain employees would be required to work more hours by sampling to businesses.

REFERENCES

• Shwom, B. & Snyder, L. (2014). Business communication: Polishing your professional presence (2nd ed. Pp. 296-301). Pearson: Upper Saddle River, New Jersey.