Robert Sharp & AssociatesInteractive Media Services

Radio took 38 years to reach 50 million users, Facebook took only 2

What do you want to accomplish?

– Where do you focus your efforts?

– How do you engage?

– What are the best sites and tools to use?

– How do you make the most of your time?

– Is it possible to tie all your different social media efforts together?

Clear the clutter:

1. Monitor the social web

2. Aggregate content

3. Use a range of social tools to establish your presence

4. Manage your information

1. Monitor the social web

Free

• Google Alerts• search.twitter.com• blogsearch.google.co

m• boardtracker.com• socialmention.com• twazzup.com

Premium

• Radian6• Vocus• Cision• Spiral16• Andiamo• Trackur• Raven

Google Reader

• Aggregate feeds– News– Blogs– Alerts– Search results RSS

• Share content

3. Most commonly used types of social media sites:

– Media sharing • YouTube• Flickr

– Microblogging • Twitter• Identi.ca

– Networking • LinkedIn• Facebook• MySpace

• 77% of total US Internet audience views online video

• Average length of video on YouTube – 3.5 minutes

• 13 hours of video are uploaded to YouTube every minute

• Largest age group on Twitter: 35 – 49• Ranked the third most used social network with

roughly 6 million unique monthly visitors (Compete.com).

• In February 2009, Twitter had a growth of 1382%• The ability to twitter via a mobile phone is a

driving factor in the social network’s success.• Number of tweets to date: 2 billion (and

counting)

LinkedIn

• Find people in your industry - colleagues, clients, prospects, new employee or employer.

• Improve your own personal search engine rankings.

• Develop your professional image.

• More than 200 million active users• More than 30 million users access Facebook

through mobile devices• Fastest growing demographic is over 35• February 2009 – People used social network

sites more than they used web-based e-mail (Nielson report)

Email Social Media

• Dashboard or “portal”

• Keep up to date on social sites, mail, blog, twitter feeds, and news

• Find the information you want without the need to visit multiple sites

Connect

The Future

Integrated

Simplified

Shatter the Corporate Website-Jeremiah Owyang, Forrrester Research

Intelligent & Intuitive

Relevant Advertising