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Giving thoughts to the things you need to be aware of as your organization grows.
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What to know as Your
Organizations GrowThe things you did but probably couldn’t describe
Directions of the
OrganizationThe Stars by which to Navigate
Charting the Course
Vision
Mission
Core Values
Strategic Area of Focus
Strategic Goals
Action Plans
What goes into a vision
statement
Desired End State
Description
Inspirational Language
Vision Statement
What goes into a mission
statement
Present State/Purpose
Answers the BIG 3
•WHAT
•WHO
•HOW
Mission Statement
Core Principles – Core Values
From Forbes MagazineWords To Live By: 5 Steps To Choosing Your Team's Core
Values – Forbes (12/13/2013)
Determine Who Should Be Involved
Brainstorm About What’s Important to You and Your Team
Consolidate and Define
Frame Your Values According to Your Team’s Culture
Evaluate Your Values as a Complete Set
Strategic Areas of Focus
Strategic Areas of Focus
Organizational Functions
Vision
Mission
Core Values
Business Functions
Production or Operations
Sales & Marketing
Finance
Administration
Research / Development
Human Resources
BASIC FUNCTION
COMPARISON
Business
Production or
Operations
Sales & Marketing
Finance
Administration
Research / Development
Human Resources
Not For Profit
Production or Operations
Membership / Fundraising
Finance
Administration
Research / Development
Human Resources
BASIC FUNCTION
COMPARISON
Business
Production or
Operations
Sales & Marketing
Finance
Administration
Research / Development
Human Resources
Government
Production or Operations
Public Affairs /Interagency
Finance
Administration
Research / Intelligence
Human Resources
Strategic Areas of Focus
ORGANIZATIONAL LEADERSHIP
SA
LE
S/M
AR
KE
TIN
G
FIN
AN
CE
RE
SE
AR
CH
&
DE
VE
LO
PM
EN
T
HU
MA
N
RE
SO
UR
CE
S
PR
OD
UC
TIO
NS
&
OP
ER
AT
ION
S
AD
MIN
IST
RA
TIO
N
Action Plans
ORGANIZATIONAL LEADERSHIP
SA
LE
S/M
AR
KE
TIN
G
FIN
AN
CE
RE
SE
AR
CH
&
DE
VE
LO
PM
EN
T
HU
MA
N
RE
SO
UR
CE
S
PR
OD
UC
TIO
NS
&
OP
ER
AT
ION
S
AD
MIN
IST
RA
TIO
N
Action Plans
S.M.A.R.T. GoalsDoran, G. T. (1981). "There's a S.M.A.R.T. way to write management's goals and objectives". Management
Review (AMA FORUM) 70 (11): 35–36.
SPECIFIC
MEASURABLE
ACHIEVABLE
RELEVANT
TIMELY
In Conclusion
Principles & Concepts
Vision
Mission
Core Values
Concept to the Pragmatic
Strategic Areas of Focus
Pragmatic
Action Plans
S.M.A.R.T.
