Handlebar HelmetFindings Presentation

Client: Judith MeyerBy: Dylan Jackson

Judith’s son was seriously injured by a bike handlebar, so she created the Handlebar Helmet.

This small piece of plastic might be the difference and keep another child and family from having to experience the physical, emotional, and financial impact of an abdominal accident resulting in hospitalization.

Overview of Company

Nothing is in place social media wise. The company does not have a Facebook,

Twitter, or Pinterest. The company is in the process of designing

and launching a website.

Upfront Analysis

Website

Best Practices

Both of these are very interactive with customers and social media users.

I really like how their use of hashtags integrates both the customer and product.

Creates a cool factor while being safe. I like how these company try to have

something new posted each day.

Best Practices Continued..

Recommendations

Internet users who use social media

*Main target will be female audience*

72% Facebook

25% Pinterest

16% Instagram

15% Twitter

Recommendations Continued

Facebook◦ Users that are 30-49

years old use Facebook 73% of the time. This is the exact audience that you’re looking for.

◦ To be successful with Facebook, your information has to be relevant and interactive.

Pinterest◦ Do not be completely all

about your product when you are creating boards. Just become a place to learn about unique bicycle products and safety additions.

◦ This allows you to create more of a community type place.

Twitter◦ Keep your tweets to a brief message. ◦ This makes it easier for the consumer to read and soak up what

you are saying in a meaningful way. ◦ Always use pictures when you can.◦ Try to use 1 – 2 hashtags when possible.

Social Media Graphics

Social Media Graphics Cont.

Launched December 2nd, 2013. Went from 2 likes to 533 on Facebook. Went from 0 follows on Twitter to 16. Interview video with Judith is up to 82

views. Pinterest is still in progress of being

implemented.

Results Since Launch

Handlebar Helmet◦ www.handlebarhelmet.com◦ https://twitter.com/handlebarhelmet◦ https://www.facebook.com/handlebarhelmet

Media Bistro Infographic◦ http

://www.mediabistro.com/alltwitter/social-media-user-demographics_b38095

Raskullz◦ http://raskullz.com/

Nutcase◦ http://nutcasehelmets.com/

Work Cited