Half-Truths About Customers During Strategy Formulation Exposed During Strategy Implementation

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Half-Truth 1 :Customers are in blind love with their brands. Will move to another product category or product mix with the brand

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Half-Truth 2 :Customers come as a marriage gift or dowry. If a company acquires a brand they will acquire all the customer relationships

Half-Truth 3 :Customers love big size. Customers of a small brand will feel priveleged to join the fold of a big brand

Half-Truth 4 :Customers love siblings , cousins etc.Customers loyal to a brand, will be inclined to buy other company brands

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Half-Truth 5 :Customers are bozos. Build it, they will come

Half-Truth 6 :Customers love a brand more,more than the brand loves the customer.

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Half-Truth 7 :Customers are sitting ducks. They are just dying for someone to cross sell & up sell

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Half-Truth 8 :Customer is a moron, she is not my wife

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