Megan M. EngleSocial Media Manager

Michigan Nonprofit Association mengle@mnaonline.org

www.MNAonline.orghttp://MNAonline.wordpress.com

Twitter: @MNAOnline

About Me:

http://www.slideshare.net/MNAOnline

Where This Presentation is Located:

What Is Social Media?

• Definition: “the use of electronic and Internet tools for the

purpose of sharing and discussing information and experiences

with other human beings.” - Ben Parr

http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition

• In other words, social media describes the tools people use and the ways people share ideas online.

• Relationship building!

SERVE STRENGTHEN

TRANSFORM COMMUNITIEShttp://www.commoncraft.com

A Great Resource for Basic Videos:

Examples of Social Media:

• Social Bookmarking

• Photo Sharing

• Podcasting and Video

• Blogging

• Feed Reading & Sharing

• Social Networking

The Importance of Listening

• Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.

• Little time on the front end = big payoffs in the long run

• Food Stamp Challenge example – Michigan Nonprofit Association Blog

The Importance of Storytelling

• The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part

• Can appeal to staff, volunteers, donors, and people who could potentially fill these roles

• Sharing with the community• Relationship building!

http://www.flickr.com/photos/learning_community/collections/72157606633646747/

Photo Sharing – How Can It Be Used?

http://www.youtube.com/nonprofits

YouTube Nonprofit Channel Program

• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order.

• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments.

• A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog

What is a blog? What is blogging?

Nuts About Southwest Blog

http://www.blogsouthwest.com/

Video/YouTube

Photos/Flickr

Blog

Poll

News Feed

• A form of blogging comprised of user-created brief updates ~ 140 characters

• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information

• Can be used as a sounding board, peer forum, news feed, etc. Must be interactive!

• http://twitter.com/MNAonline • Relationship building!

What is Microblogging?

What is Social Networking?

• People using the internet to connect with others online

• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies

• Four majorr social networking sites are: Facebook, MySpace, LinkedIn, and Ning

• Relationship building!

Facebook Search Results: Fan Pages

Facebook Search Results: Events

Facebook Fan Page: Muskegon County

http://www.facebook.com/pages/Nonprofit-Organizations/27795452714

Facebook Nonprofit Organizations Fan Page

Facebook Best Practices

http://www.diosacommunications.com/facebookbestpractices.htm

LinkedIn

http://www.linkedin.com/

LinkedIn is a business oriented social networking site aimed at

professionals.

What People Do On The Internet (By Age)

http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

http://www.slideshare.net/MNAOnline

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Thank you!!!!