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“Then a friend sent me a link to College Confidential.
Frank, graphic and deeply addictive, it feels like a cross between college admissions, porn and heroin. Check it out at your own risk. “
The HOOK Canvas
1. What internal trigger is
the product addressing?
2. What external trigger
gets the user to the product?
4. Is the reward fulfilling,
yet leaves the user
wanting more?
3. What is the simplest
behavior in anticipation
of reward?
5. What “bit of work” is done to
increase the likelihood of
returning?
Nir Eyal’s Hook Model
The HOOK Canvas
1. What internal trigger is
the product addressing?
2. What external trigger
gets the user to the product?
4. Is the reward fulfilling,
yet leaves the user
wanting more?
3. What is the simplest
behavior in anticipation
of reward?
5. What “bit of work” is done to
increase the likelihood of
returning?
Nir Eyal’s Hook Model
The HOOK Canvas
1. What internal trigger is
the product addressing?
2. What external trigger
gets the user to the product?
4. Is the reward fulfilling,
yet leaves the user
wanting more?
3. What is the simplest
behavior in anticipation
of reward?
5. What “bit of work” is done to
increase the likelihood of
returning?
Nir Eyal’s Hook Model
Try a face reading demo:
rgr.cc/1xL7khv(redirects to:
https://labs.affectiva.com/superbowl/affdexweb.html)
Try an implicit association test:
rgr.cc/w82nR9 (redirects to:
https://implicit.harvard.edu/implicit/demo/ )
Habits are in your
your customer’s brain
- design for how the
brain really works!
#HabitSummit @rogerdooley