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From Nova Scotia, Canada to Georgetown, Guyana NOVA SCOTIA GUYANA CESO/EMPRETEC PARTNERSHIP

Guyana 2009 Empretec Marketing CESO Assignment

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Page 1: Guyana 2009 Empretec Marketing CESO Assignment

From Nova Scotia, Canada to Georgetown, Guyana

NOVA SCOTIA

GUYANA

CESO/EMPRETEC PARTNERSHIP

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Assignment Objectives

- deliver 6 Marketing Workshops to15 small and medium scale agro-food processors.

- develop business profiles and conduct SWOT analysis of processing activities by the 15 workshop participants.

- deliver Food Safe Program to 30 participants including workshop participants and other interested parties.

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Canadian High Commission, Georgetown, Guyana

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The Flag, the Map, the Country

Guyana

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Project Continuity Going Forward

• YWCA Community Development Specialist (Glynis-Alonzo Beaton)

• Food Technologist (Ronald Noble)

• Environmental & International Development Specialist (Rene Edwards)

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Glynis Beaton Ronald Noble

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Rene Edwards

“these are three persons who will lendthe necessary continuity going

forward”

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Field Visits To Agro-Processors

• Business Profiles

• SWOT Analyses

• 15 Site Visits to Processing Sites in Georgetown, West Coast Demarara, Berbice, Linden and the Pomeroon.

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Road in to Major’s Food ManufacturingEnterprise, East Coast, Demarara

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AllanMajor

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Major’s Foods/East Coast Demarara

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Recycled Bottles at Major’s

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Traditional Ways ofFood

Processing

“Wood-fired carambola (star-frui t) process ing for use in baking tradit ional b lack/ frui t cake”

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Hot Pepper Sauce

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Drying Mango For Making Achar

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Export Marketsfor Cane Sugar Compete With Local Uses (e.g. Food Processing)

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Bottling Cassareep

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A Wide Range of Products For Local & Caribbean Mkts.

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Leaving Major’s

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at Farina Issardeen’s

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Farina’s Product is Carambola with Starfruit as the Basic Ingredient

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Business Cards for Identity

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Supreme Enterprises,Georgetown

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Supreme EnterprisesSunrose Brand/Corlette Family

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Rhonda, Kathleen and Samantha Corlette

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Business Visits to the Pomeroon

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Water Control Structures Developed by the Dutch

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On the Road to Tapakuma

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Washouts

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Amerindian Country

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Roy Explains Cassava Processing Equipment

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Cassava Biscuits Seem to be an Interesting Product!

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Pasteurized Diced Organic Pineapple in glass bottles for European Export Market

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Quality Control Lab

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Jars For Incubator Test

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Lunch at Lake Mainstay Resort

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Pomeroon Women’s Agro-Processors’ Association

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Pomeroon River

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No Roads Into the Interior

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Transport of People

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Transport of Goods

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Return to Georgetown

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Demerara River

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On the Road to Linden

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Horses Not Uncommon Sight On the Roads in and Around Georgetown

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Bauxite Mine at Linden

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Linden

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Chanzar’s Linden

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Joan GentleChanzarsEnterprise,LindenGuyana

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Vivienne Munroe,Nu-Tec Enterprises

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Owen deSouza, Farmer & Farm Marketer

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Project Launch

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WorkshopsMarketing StrategiesPackaging Labelling Brand & Logo DesignSpecial PromotionsFood Safe Seminar

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Marketing Strategies and Planning

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Roy does group report on Packaging

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Cassava Biscuit Packaging ‘Before’

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Cassava Biscuit Packaging ‘After’

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Farina Presents Group Report On Labelling

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Brand & Logo Design Working Groups

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How Safe Is The Pork In This Heat?

What is the shelf life?

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Food Safe Program

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Special PresentationsWorkshop

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1 A.M. Nite BeforeFinal Wrap-Up

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An Indispensable Tool/Now With EMPRETEC

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Closing Ceremony/Project Wrap-up

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Brett Maitland, ActingConsul General, Canadian High Commission & Head of CIDA Aid Addresses Wrap-up Session

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Marketing and Food Safe Workshop Participants, February 25, 2009

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Sunset On the Demerara