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Finding Funding with Foundation Center November 6, 2012

GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

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Presenters: George Ford, Product Manager, Foundation Center; Leeanne G-Bowley, Manager of National Training, Foundation Center; Diana Hand, Senior Marketing Manager, GuideStar USA (moderator)

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Page 1: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Finding Funding with Foundation Center

November 6, 2012

Page 2: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Speakers

• George Ford, Product Manager, Foundation Center

• Leanne G-Bowley, Manager of National Training, Foundation Center

• Diana Hand, Sr. Marketing Manager, GuideStar (Moderator)

Page 3: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

What is the GuideStar Exchange?

• Comprehensive database of nonprofit information • Designed to connect nonprofits with current and

potential supporters – Millions of people come to GuideStar to learn more about

nonprofits each year

• Allows nonprofits to share a wealth of up-to-date information with grantmakers and potential donors

#foundationgrants

Page 4: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

GuideStar Exchange Membership

• Exchange members are nonprofits that have updated their nonprofit reports to the fullest—sharing: • Program information, annual reports, and audited financials

with GuideStar’s vast audience of potential supporters

• In exchange for the information they provide, Exchange Members receive • The GuideStar Seal on their report page

• Ability to post the GuideStar Seal on your website

• Up-to-date information automatically distributed to partner network

• Access to new fundraising tools

#foundationgrants

Page 5: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center
Page 6: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

• Analyzed by foundations, some of whom require an updated GuideStar Exchange form

• Powers donor advised funds and online donation services

• Share your GuideStar Exchange profile in

• Grant applications

• Fundraising messages

• Email updates to current and potential supporters

• Collateral materials

Why Is the GuideStar Exchange Important?

#foundationgrants

Page 7: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Seal-Holder Benefits • Add the GuideStar Exchange Seal to your Web

site and print materials • Use our promotional tool kit, which includes a

sample press release, e-mail, and social media posts

• Share an embeddable toolbar with your supporters that will allow them to donate $0.01 to you every time they do a search online

• Get a special 20% discount on online development training

• Have first access to registration for GuideStar Webinars

Page 8: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Seal-Holder Benefits with Foundation Center

• NEW! Save 20% on Grantseeker Training with the Foundation Center’s in-person classes

• NEW! Save 10% on Foundation Directory Online, the leading online database for grants research

#foundationgrants

Page 9: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Get Started!

www.guidestar.org/exchange

#foundationgrants

Page 10: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Using the Foundation Center’s Foundation Directory Online

Page 11: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

The Foundation Center Mission: To strengthen the social sector by advancing knowledge about philanthropy in the U.S. and around the world.

The leading source of information about philanthropy worldwide, established 1956.

Locations in New York, Atlanta, Cleveland, San Francisco, Washington, DC, plus over 450 Cooperating Collections

Who We Are

#foundationgrants

Page 12: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

What We’ll Cover Foundation Directory Online Professional

• Over 108,000 U.S. grantmakers – private, corporate, and community foundations; corporate giving programs; public charities

• Over 3 million grants back to 2003 • Company and 990 databases • Power Search – nine databases in one • Interactive maps & charts • Most thorough, accurate, up-to-date foundation

information available

#foundationgrants

Page 13: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Looking for a match • Who funds in my area of interest? • Who funds in my geographic region? • Who will provide the type of support I need? • Has the grantmaker funded organizations like mine?

Using search tools • MyFDO – Saving searches • Grant maps and charts

What We’ll Cover

#foundationgrants

Page 14: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Grantseeker Training with the Foundation Center

Page 15: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

The Foundation Center was established in 1956 and we are the leading source of information on philanthropy world wide. Because of our reputation in the field, we’re able to attract the best instructors, deliver better networking opportunities, and provide our attendees with valuable knowledge that increases their chance of securing funding.

We offer classes throughout the country in a variety of topics—focusing on institutional fundraising.

Why train with us?

#foundationgrants

Page 16: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Multi-Day Trainings Proposal Writer’s Bootcamp

• Day One: Proposal Writing Seminar • Day Two: Proposal Budgeting Workshop • Day Three: Cultivating Grantmaker Relationships

Foundation Funding Research • This one-and-a-half-day course gives you the tools to

focus on and effectively evaluate funding sources by leveraging our leading grantseeking tool, Foundation Directory Online Professional.

#foundationgrants

Page 17: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

What We Offer Classroom Training

Foundation Fundraising • Proposal Writing

Seminar • Cultivating Grantmaker

Relationships • Proposal Budgeting

Workshop • After the Grant

• Outcome Thinking and

Management • Foundation

Fundraising: An Introductory Class

Page 18: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

What We Offer Classroom Training

Diversify Your Funding • Developing a

Fundraising Plan • Securing Corporate

Partnerships

Career Development • Starting A Career in

Nonprofit Fundraising

#foundationgrants

Page 19: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Self Directed E-Learning • Proposal Writing: The Comprehensive Course • Grantseeking for Individuals • Grantseeking for Nonprofit Organizations

Webinars • Building Your Nonprofit’s Sustainability:

A Series of Three Webinars

Online Training and Webinars

#foundationgrants

Page 20: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

The World of Grantmakers Who Supports Nonprofits?

Page 21: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Institutional Grantmakers

The World of Grantmakers

• Private Foundations • Direct Corporate Giving Programs • Grantmaking Public Charities

#foundationgrants

Page 22: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

What Is a Private Foundation? • Nongovernmental, nonprofit organization • Has its own funds or endowment • Managed by its own trustees or directors • Established to aid educational, social,

religious, scientific, or other charitable activities through the making of grants

The World of Grantmakers

#foundationgrants

Page 23: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Types of Private Foundations • Independent • Company-sponsored • Operating ~ 5% payout requirement ~ Must disclose total giving and grants

through Form 990-PF

The World of Grantmakers

#foundationgrants

Page 24: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Other Types of Grantmakers • Direct Corporate Giving Programs

– Research through sponsoring companies

• Grantmaking Public Charities – Disclose activities through Form 990 – Includes:

• Community foundations • Population or issue-oriented funds • Company-sponsored

The World of Grantmakers

#foundationgrants

Page 25: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Q&A

For More Information

Foundation Directory Online: http://fconline.foundationcenter.org

Contact: [email protected]

Training at the Foundation Center: www.foundationcenter.org/training

Contact: [email protected]

Page 26: GuideStar Webinar (10/25/12) – Finding Funding with Foundation Center

Connect with GuideStar

Twitter: @GuideStarUSA Facebook: www.facebook.com/GuideStarUSA Google + : +GuideStar Instagram: guidestarusa Pinterest: http://pinterest.com/guidestar/ YouTube: www.youtube.com/user/guidestarusa

#foundationgrants