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PERSONALIZED NAPKINS
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There are certain marketing strategies that apart from being
expensive are often ineffective. If you are operating a small
business, ineffective and expensive marketing efforts can
considerably erode your financial resources and at the same time,
you won’t be able to generate enough returns to cover the losses.
Then again, a marketing campaign does not have to be capital-
intensive to be effective. All it needs is a bountiful amount of
creativity and resourcefulness. Guerrilla marketing is an effective
strategy especially for small-scale businesses with modest
marketing budget.
This marketing strategy relies on low-cost non-traditional methods
to endorse a particular product. What sets guerrilla marketing apart
from traditional marketing methods is that it has a much smaller
budget, and it puts emphasis on having smaller groups of
promoters who will get the word out in a specific location instead
of a wide-spread media campaign. Guerilla marketing cannot be
applied to all products though. In most instances, these techniques
work for more "edgy" products, and are usually targeted to
younger buyers who are more receptive to these kinds of
advertising campaigns.
There are several guerrilla marketing
strategies you can use for your own
small business. One would be viral
marketing which takes advantage of
the high traffic and pass-along rate of
social networking platforms to
introduce or bring attention to a
particular product or business.
Advertising material using this
technique can be delivered via word-
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of-mouth communication or through sharing of different media,
like video clips, online.
Live-in marketing is also another popular guerilla marketing
technique. In this tactic, a sample of the product is given to a
potential customer so he or she can test it over a long period of
time in a non-evasive and relaxed atmosphere. The intent behind
this approach is for the buyer to initiate free word of mouth
promotions and referrals, and to make him or her loyal to the
brand.
In addition, you may try
using packs of tissues or
napkins to introduce your
company’s offerings. As
the term suggests, it
makes use of personalized
napkins to deliver
advertising material. The
practice of using custom
napkins as tools to
promote products and
services was first seen in
Japan, and to this day remains nearly ubiquitous in areas leading to
metro stations.
There are a number of advantages to the use of customized
napkins, and one of them is that they are more likely to be accepted
by customers because of their utility. Since these personalized
napkins are useful, people are more likely to accept them
compared to fliers. By keeping the napkin, the one who has them
will have continued exposure to the advertising material printed on
them, consequently improving brand retention.