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1 PERSONALIZED NAPKINS

Guerrilla Marketing - Low-Cost, Unconventional Promotional Methods For Small Businesses

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Page 1: Guerrilla Marketing - Low-Cost, Unconventional Promotional Methods For Small Businesses

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PERSONALIZED NAPKINS

Page 2: Guerrilla Marketing - Low-Cost, Unconventional Promotional Methods For Small Businesses

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There are certain marketing strategies that apart from being

expensive are often ineffective. If you are operating a small

business, ineffective and expensive marketing efforts can

considerably erode your financial resources and at the same time,

you won’t be able to generate enough returns to cover the losses.

Then again, a marketing campaign does not have to be capital-

intensive to be effective. All it needs is a bountiful amount of

creativity and resourcefulness. Guerrilla marketing is an effective

strategy especially for small-scale businesses with modest

marketing budget.

This marketing strategy relies on low-cost non-traditional methods

to endorse a particular product. What sets guerrilla marketing apart

from traditional marketing methods is that it has a much smaller

budget, and it puts emphasis on having smaller groups of

promoters who will get the word out in a specific location instead

of a wide-spread media campaign. Guerilla marketing cannot be

applied to all products though. In most instances, these techniques

work for more "edgy" products, and are usually targeted to

younger buyers who are more receptive to these kinds of

advertising campaigns.

There are several guerrilla marketing

strategies you can use for your own

small business. One would be viral

marketing which takes advantage of

the high traffic and pass-along rate of

social networking platforms to

introduce or bring attention to a

particular product or business.

Advertising material using this

technique can be delivered via word-

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of-mouth communication or through sharing of different media,

like video clips, online.

Live-in marketing is also another popular guerilla marketing

technique. In this tactic, a sample of the product is given to a

potential customer so he or she can test it over a long period of

time in a non-evasive and relaxed atmosphere. The intent behind

this approach is for the buyer to initiate free word of mouth

promotions and referrals, and to make him or her loyal to the

brand.

In addition, you may try

using packs of tissues or

napkins to introduce your

company’s offerings. As

the term suggests, it

makes use of personalized

napkins to deliver

advertising material. The

practice of using custom

napkins as tools to

promote products and

services was first seen in

Japan, and to this day remains nearly ubiquitous in areas leading to

metro stations.

There are a number of advantages to the use of customized

napkins, and one of them is that they are more likely to be accepted

by customers because of their utility. Since these personalized

napkins are useful, people are more likely to accept them

compared to fliers. By keeping the napkin, the one who has them

will have continued exposure to the advertising material printed on

them, consequently improving brand retention.