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GROWTH HACKINGYOUR BUSINESS
GROWTH HACKER
“A growth hacker is someone who gathers knowledge about people, processes and technology to create creative and low cost techniques aiming to leverage a product or service.”
Arthur Padilha
Tradicional Marketing
Retention
New users
Sales
28 M users
GROWTH HACKING5 TIPS
1. Dristribution Channels
In my opinion, old growth hacking techniques such as Cloaking and Keyword Stuffing for improving product distribution on search engines generated a new marketing category called SEO.
2. Human Behaviour
2.1 Competition
2.2 Social
2.3 Choices
3. Customers' Peculiarities
3.1 Which Social Networks they use
most?
3.2 What they Hear, See, Speak everyday?
3.3 How they think about their problem?
4. Tech Expertise
5. Criativity
GH5Distribution Channels
Human Behaviour
Customers' Peculiarities
Tech Expertise
Criativity
Our Cases
Law Autority Profiles on Competition’s Products
Friends Reviews
Direct Marketing
Arthur Padilha User ID: 1838181531
Direct Marketing
We developed a script to extract users’ id from competitors’ Facebook pages to direct market our ads to them (in 2013).
And many others...
“Be like water my friend...” Bruce Lee
