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What is Growth Hacking?
• Faster way to get things done.
• Increasing odds by trying multiple things.
Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?
Who is Octazen? A Malaysian company that is very good at
scraping data at scale without being detected
Why did FB acquire them? The whole reason of the acquisition was because Octazen was a
startup that could generate a social graph by importing contacts from different sources. Basically it could determine your long lost friends
and suggest that you re-connect with them using Facebook.
Now isn't this a Growth Hack!!!!
GROUND RULES
THE MANTRA
Stay hungry, Stay grounded.
hungry = highly motivated, resourceful, determined
grounded = never become complacent, never stop improving
WHAT IS NEEDED…
Know your client
Know your competition
Know your customers/
users
Speak their language