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Grown Up Digital:The Net Generation and the Future of Innovation
Don Tapscott, Chairman, nGenera InsightTwitter: dtapscottJune 8, 2009
WEB 2.0WEB 2.0
Four Drivers for ChangeFour Drivers for Change
2 | © 2009 nGenera. All Rights Reserved.
Web 2.0 Taxonomy
TRUE
MULTIM
EDIA
BROADBAND MOBILITYWeb 2.0
THE
THIN
G
GEO-SPATIALITY
WEB SERVICES
INTEGRATIO
N
Tech
nolo
gy R
evol
utio
n
3 | © 2009 nGenera. All Rights Reserved.
WEB 2.0WEB 2.0
THENETGENERATION
THENETGENERATION
Four Drivers for ChangeFour Drivers for Change
4 | © 2009 nGenera. All Rights Reserved.
Number of U.S. Births(In Millions)
2.0
2.5
3.0
3.5
4.0
4.5
5.0
19
45
19
47
19
49
19
51
19
53
19
55
19
57
19
59
19
61
19
63
19
65
19
67
19
69
19
71
19
73
19
75
19
77
19
79
19
81
19
83
19
85
19
87
19
89
19
91
19
93
19
95
19
97
19
99
Source: US Census Bureau
Boomers(1946-1964)
Gen X(1965-1976)
Echo(1977-1997)
Boom, Bust and Echo
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6 | © 2009 nGenera. All Rights Reserved.
School Enrollment
7 | © 2009 nGenera. All Rights Reserved.
The Louder Echo
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Digital Natives – The Net Generation
Their Parents
Net Geners
The Generation Lap
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The Net Generation
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The Net Generation Norms
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WEB 2.0WEB 2.0
THENETGENERATION
THENETGENERATION
THESOCIAL
REVOLUTION
THESOCIAL
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
12 | © 2009 nGenera. All Rights Reserved.
Flickr beats Kodak Gallery
vs.
The Rise of Collaborative Communities
13 | © 2009 nGenera. All Rights Reserved.
YouTube beats MTV
vs.
The Rise of Collaborative Communities
14 | © 2009 nGenera. All Rights Reserved.
Facebook beats Match.com
vs.
The Rise of Collaborative Communities
15 | © 2009 nGenera. All Rights Reserved.
Wikipedia beats Britannica
vs.
The Rise of Collaborative Communities
16 | © 2009 nGenera. All Rights Reserved.
Blogger.com beats CNN.com
vs.
The Rise of Collaborative Communities
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Alex Tapscott’s Wikinomicists Community
18 | © 2009 nGenera. All Rights Reserved.
New Models of Citizen Engagement:Wikinomics and Obama
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WEB 2.0WEB 2.0
THENET GENERATION
THENET GENERATION
THESOCIAL
REVOLUTION
THESOCIAL
REVOLUTION
THEECONOMIC
REVOLUTION
THEECONOMIC
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
20 | © 2009 nGenera. All Rights Reserved.
New Competitive Space
ExtendedEnterprise
Industrial AgeCorporation
Value Creation
Critical ResourcesPhysicalFinancial
Knowledge
Self-Organization
TraditionalHierarchy
MassCollaboration
BusinessWebs
The Economics of Collaboration
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The Enterprise 2.0 and the Rise of Mass Collaboration
22 | © 2009 nGenera. All Rights Reserved.
A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.
Harnessing Mass Collaboration
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Ideagoras – Creating an eBay for Innovation
How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?
P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”
How InnoCentive works:
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Ideagoras – IdeaConnection
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Vencorps
Net Gen Education Challenge
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Engagement – Doritos Crash the SuperBowl Contest
28 | © 2009 nGenera. All Rights Reserved.
Engagement – Doritos Crash the SuperBowl Contest
QuickTime™ and aYUV420 codec decompressor
are needed to see this picture.
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Engagement – Doritos Crash the SuperBowl Contest
QuickTime™ and aYUV420 codec decompressor
are needed to see this picture.
30 | © 2009 nGenera. All Rights Reserved.
WEB 2.0WEB 2.0
THENETGENERATION
THENETGENERATION
THESOCIAL
REVOLUTION
THESOCIAL
REVOLUTION
THEECONOMIC
REVOLUTION
THEECONOMIC
REVOLUTION
Four Drivers of ChangeFour Drivers of Change
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The Perfect StormThe Perfect Storm
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Current Crisis
33 | © 2008 nGenera. All Rights Reserved.
A Turning Point in History: Failing Institutions
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Crisis of Leadership
Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always
received with coolness, even mockery or hostility. Those with vested interests fight the change. The shift demands
such a different view of things that established leaders
are often last to be won over, if at all.
35 | © 2009 nGenera. All Rights Reserved.
Twitter: dtapscott(416) 863-8801
www.grownupdigital.comwww.nGenera.com
36 | © 2009 nGenera. All Rights Reserved.
