Tata Nano- #NanoBiddingWar

Group - 20

Campaign and its execution courtesy social samosa The campaign ran for only three days where the brand engaged with the target

audience, tremendously, via the 6 influencers. Each influencer was assigned an individual hash tag named after the 6 color variants of the car. The common hash tag to be used was #NanoBiddingWar.

Once the campaign was in place, all the brand had to do was amplify the individual activities and conversations that the influencers were engaging in. Besides that, it posted scores regularly on who stood where as far as the number of ‘bids’ were concerned.

All 6 influencers kept tweeting for three days to the target audience in an attempt to win the car. Their efforts were vigorous and evident, increasing the brand’s appeal.

In the process, the top supporters would get miniature versions of the car that were signed by Bollywood movie stars. This provided a great boost and an incentive to all the users on Twitter.

Introduced fundamental changes in the engine and replaced the cheapest engine with a bigger engine. Hence their positioning away from the cheap alternative branding they had and the involvement is evident

http://overdrive.in/news/next-gen-tata-nano-sheds-the-cheap-car-tag-and-gets-a-bigger-engine/

Alternate StrategiesSince its launching a new nano, to connect with youth, it

has to forego its image of cheap car and adopt the tag of “Smart city car” so as to connect with its target audience(youth)

Currently they used power of twitter to spread the brand name, they need to explore more social media platforms to talk more on features.

Game featuring nano car - similar to crazy cabbie, 6 color cars being used. Posting on walls. Parking game  

Selfie with nano during test drivesFlashmob (colleges, public parks, etc) representing 6

colors and post in youtube, the highest likes will get miniature versions